Rabbit Hole Cupcake Kit

by Brand Castle Llc

0
Avoid
Safety Score (out of 100)

Contains 4 flagged ingredients

Rabbit Hole Cupcake Kit by Brand Castle Llc receives a safety score of 0/100 based on ingredient analysis using FDA Substances Added to Food (SAFFA) data and CSPI Chemical Cuisine ratings. The product contains 4 ingredients that have been flagged for potential safety concerns by regulatory or consumer advocacy databases. Product label data is sourced from the OpenFoodFacts collaborative database. See the full ingredient breakdown and safety assessment below.

Barcode
0844527031839
NOVA Group
4 — Ultra-processed
Serving Size
0.083 OF PACKAGE (38 g)

What the Data Says About

Rabbit Hole Cupcake Kit by Brand Castle Llc carries a composite safety score of 0/100, which we classify as "Avoid" on our four-tier shelf-label framework. The score is computed by mapping each labeled ingredient against FDA Substances Added to Food (SAFFA) regulatory status and CSPI Chemical Cuisine classifications, then penalizing the overall product for each additive rated as caution-or-worse. Product data originates from the OpenFoodFacts collaborative catalog; safety annotations come from federal regulators and the Center for Science in the Public Interest.

Our scan identified 4 flagged ingredients in this product — components that at least one official source has classified as requiring caution, targeted avoidance, or further evaluation. Flagged ingredients are the items most likely to surface in FDA inspection findings, state-level ingredient bans, or outbreak-related recall notices, so the per-ingredient breakdown below is the most useful lens for anyone screening this product for a specific dietary concern.

On the NOVA processing scale, Rabbit Hole Cupcake Kit is classified as Group 4 (Ultra-processed). NOVA measures industrial processing intensity rather than ingredient-level safety, so it complements the SAFFA and CSPI ratings: a product can be clean on additive flags but heavily processed, or lightly processed but carry individually flagged ingredients. Combining both lenses gives a fuller picture than either alone.

Safety Profile at a Glance

Composite safety metrics for Rabbit Hole Cupcake Kit
Metric Value Source
PlainFoodSafe Score 0/100 FDA SAFFA + CSPI composite
Flagged ingredients 4 CSPI/FDA review
NOVA processing group Group 4 OpenFoodFacts
Nutri-Score Not available OpenFoodFacts

Composite metric derived from FDA SAFFA, CSPI Chemical Cuisine, OpenFoodFacts. See methodology.

Ingredient Safety Analysis

1
Cupcake Mix: Sugar
2
Enriched Cake Flour
3
Wheat Flour
4
Niacin
NUTRIENT SUPPLEMENT
GRAS
5
Reduced Iron
6
Thiamine Mononitrate
NUTRIENT SUPPLEMENT
GRAS
7
Riboflavin
COLOR OR COLORING ADJUNCT, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, NUTRIENT SUPPLEMENT
GRAS
8
Folic Acid
NUTRIENT SUPPLEMENT
Approved
9
Organic Cocoa
10
Shortening
11
Palm Oil
12
Mono And Diglycerides
13
Polysorbate 60
BOILER WATER ADDITIVE, EMULSIFIER OR EMULSIFIER SALT, FLAVORING AGENT OR ADJUVANT, STABILIZER OR THICKENER, SURFACE-ACTIVE AGENT
Caution Approved
14
Skim Milk Solids
15
Natural And Artificial Flavors
16
Baking Soda
17
Salt
Flavoring
Cut Back
18
Baking Powder
19
Sodium Acid Pyrophosphate
COLOR OR COLORING ADJUNCT, DOUGH STRENGTHENER, EMULSIFIER OR EMULSIFIER SALT, FLAVORING AGENT OR ADJUVANT, FLOUR TREATING AGENT, FORMULATION AID, LEAVENING AGENT, OXIDIZING OR REDUCING AGENT, SEQUESTRANT
GRAS
20
Sodium Bicarbonate
EMULSIFIER OR EMULSIFIER SALT, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, LEAVENING AGENT, NUTRIENT SUPPLEMENT, PH CONTROL AGENT, PROCESSING AID, SOLVENT OR VEHICLE
GRAS
21
Corn Starch
22
Monocalcium Phosphate
23
. Marshmallows: Corn Syrup
24
Sugar
Sweetener
Cut Back
25
Food Starch-modified
26
Corn
27
Dextrose
ANTICAKING AGENT OR FREE-FLOW AGENT, COLOR OR COLORING ADJUNCT, DRYING AGENT, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, HUMECTANT, LUBRICANT OR RELEASE AGENT, NUTRITIVE SWEETENER, SOLVENT OR VEHICLE, STABILIZER OR THICKENER
Cut Back GRAS
28
Water
29
Gelatin
ANTICAKING AGENT OR FREE-FLOW AGENT, DRYING AGENT, FLAVORING AGENT OR ADJUVANT, FORMULATION AID, HUMECTANT, PROCESSING AID, SOLVENT OR VEHICLE, STABILIZER OR THICKENER, SURFACE-FINISHING AGENT, TEXTURIZER
Safe GRAS
30
Natural And Artificial Flavor
31
Tetrasodium Pyrophosphate. Coconut: Coconut
32
Sodium Metabisulfite
ANTIMICROBIAL AGENT, ANTIOXIDANT, COLOR OR COLORING ADJUNCT, DOUGH STRENGTHENER, FLOUR TREATING AGENT, FREEZING OR COOLING AGENT, DIRECT CONTACT, OXIDIZING OR REDUCING AGENT
GRAS
33
To Retain Color
34
Propylene Glycol
ANTICAKING AGENT OR FREE-FLOW AGENT, ANTIMICROBIAL AGENT, ANTIOXIDANT, DRYING AGENT, EMULSIFIER OR EMULSIFIER SALT, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, FORMULATION AID, HUMECTANT, SOLVENT OR VEHICLE
Certain People Should Avoid GRAS
35
Salt. Icing Tube: Sugar
36
Partially Hydrogenated Soybean And Cottonseed Oil
37
Corn Syrup
ANTICAKING AGENT OR FREE-FLOW AGENT, DRYING AGENT, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, HUMECTANT, LEAVENING AGENT, NUTRIENT SUPPLEMENT, NUTRITIVE SWEETENER, SOLVENT OR VEHICLE, TEXTURIZER
Cut Back GRAS
38
Potassium Sorbate
ANTIMICROBIAL AGENT, ANTIOXIDANT, COLOR OR COLORING ADJUNCT, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, NUTRIENT SUPPLEMENT, PH CONTROL AGENT
Safe GRAS
39
Preservative
40
Titanium Dioxide Color
41
Artificial Flavor
42
Citric Acid
ANTIMICROBIAL AGENT, ANTIOXIDANT, ENZYME, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, LEAVENING AGENT, PH CONTROL AGENT, SEQUESTRANT, SOLVENT OR VEHICLE, SURFACE-ACTIVE AGENT
Safe GRAS
43
Red 40
Avoid Approved (certified color)
44
Sodium Benzoate
ANTIMICROBIAL AGENT, ANTIOXIDANT, COLOR OR COLORING ADJUNCT, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, FUMIGANT, PH CONTROL AGENT, SURFACE-ACTIVE AGENT
Certain People Should Avoid GRAS
45
. Frosting Mix: Confectioners' Sugar
46
Yellow 5
Avoid Approved (certified color)
47
Blue 1. Color Powder: Dextrose
48
Yellow 5
Avoid Approved (certified color)
49
Blue 1
Caution Approved (certified color)

Full Ingredient List

Cupcake mix: sugar, enriched cake flour (wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), cocoa (processed with alkali), shortening (palm oil, mono and diglycerides, polysorbate 60), skim milk solids, natural and artificial flavors, baking soda, salt, baking powder (sodium acid pyrophosphate, sodium bicarbonate, corn starch, monocalcium phosphate). marshmallows: corn syrup, sugar, food starch-modified (corn), dextrose, water, gelatin, natural and artificial flavor, tetrasodium pyrophosphate. coconut: coconut, sodium metabisulfite (to retain color), sugar, water, propylene glycol, salt. icing tube: sugar, partially hydrogenated soybean and cottonseed oil, water, corn syrup, mono and diglycerides, food starch-modified (corn), salt, potassium sorbate (preservative), titanium dioxide color, polysorbate 60, artificial flavor, citric acid (preservative), red 40, sodium benzoate (preservative). frosting mix: confectioners' sugar (sugar, corn starch), natural and artificial flavors, yellow 5, blue 1. color powder: dextrose, yellow 5 lake, blue 1.

Categories

Snacks Sweet snacks Biscuits and cakes Cakes Cooking helpers Dessert mixes Pastry helpers Baking Mixes Cake mixes

Data Sources

Data as of 2025. Source: OpenFoodFacts, FDA SAFFA, CSPI Chemical Cuisine.

Product data from OpenFoodFacts (ODbL). Ingredient safety ratings from FDA SAFFA and CSPI Chemical Cuisine. See our methodology for details.

This information is for reference only and does not constitute dietary or medical advice.

Related

Data sourced from official FDA, USDA, and CDC food-safety databases. See our methodology for details. Retrieved and formatted by PlainFoodSafe Editorial