Avoid

Sweetened multi-grain cereal

by Kellogg's

Open Food Facts label for barcode 0038000391200 · Kellogg's · Plant-based foods and beverages. Screening numbers and flags live in the verdict band below. This hero only situates the source record.

Barcode 0038000391200 · Serving size 1 cup (29 g)

The verdict

Sweetened multi-grain cereal by Kellogg's scores 10/100 in PlainFoodSafe's ingredient screening. We compared its 36 labeled ingredients with FDA SAFFA regulatory records and CSPI Chemical Cuisine ratings; 4 ingredients are flagged for caution. The source parser split this into a very long 36-component record, beginning with Sugar, Corn Flour Blend, Whole Grain Yellow Corn Flour. That density can include amounts and label fragments, so verify the physical label before relying on ingredient order or completeness. This is not a recall, allergy, medical, or dietary-safety determination.

10/100
Avoid safety score
4
Many flagged · of 36 analyzed
Group 4
Ultra-processed
D
Nutri-Score nutrition grade

Computed directly from OpenFoodFacts ingredient data cross-referenced with FDA SAFFA and CSPI Chemical Cuisine ratings. See our methodology for the scoring formula.

Composite profile score

One verdict from three independent sources

18/100

Grade F

Ingredient Safety

10/100

FDA/CSPI flagged-ingredient screening

Processing Level

NOVA 4

Ultra-processed foods

Nutrition Grade

D

Nutri-Score front-of-pack nutrition grade

Weighted 50% ingredient safety / 25% processing level / 25% nutrition grade. A dimension with no data for this product (common: source coverage is partial) is dropped and its weight redistributes across the remaining dimensions, so missing data never silently lowers the score. See the full benchmark table.

00391200 · Open Food Facts · July 2026

Sweetened multi-grain cereal label screening desk

SCORE-AVOID 10/100 FLAG-MANY 4 flagged LEN-DENSE 36 ing. REG-PART 39% reg. NOVA-G4 G4 ultra NUTRI-D Nutri-D RANK-SHORT Len top 4% LEAD-FLAG Blue 2 PHOTO-FINISH Chocolate Flavored Pretzel · ±0 BOOK-OFF …391200 · July 2026

14 of 36 parsed ingredients carry FDA SAFFA or CSPI coverage (lead: Blue 2). Source sheet 00391200 · Open Food Facts · July 2026. The screening score and flag counts are in the verdict band above. This desk is the provenance stamp, not a second scorecard. Methodology · Read with nearest score peer: Chocolate Flavored Pretzel Toaster Pastries, Chocolate · Nearest score peer is Chocolate Flavored Pretzel Toaster Pastries, Chocolate at the same screening score.

Screening model notes

How Nutri-Score, NOVA, and list length read this record

The composite for this product falls in the lowest of the four bands. That is where labels land when registry-rated components drive the greater part of the deduction from the index. The band name is drawn from the framework's own scale and is distinct from the ratings the registries themselves assign to individual substances, which are shown per component below. A single heavily rated component and several lightly rated ones can produce the same band, so the component table is the more precise reading of the two.

This label falls in the fourth Nutri-Score band. The model arrives there when its penalty terms — energy density, sugars, saturated fat, sodium — carry more weight in the calculation than the fibre, protein and produce content it credits. The band covers a wide span of the points scale, so position within it is not visible from the letter alone. The grade reflects the declared nutrition panel and is unrelated to the additive ratings listed below, which come from different bodies applying different criteria.

The declared list is among the longer ones in this catalogue. A component set this wide means the screen returns many individual ratings, and the composite accumulates a large number of small contributions instead of turning on a handful of entries. At this length the per-component table below is substantially more informative than the single figure, because the figure compresses a great deal of variation into one number.

Cross-brand screening score neighbourhood

1. Sweetened multi-grain cereal: 10/100 · 100% of the leader · rank #11. Sweetened multi-grain cer…10/1002. Chocolate Flavored Pretzel Toaster Pastries, Chocolate: 10/100 · 100% of the leader · rank #22. Chocolate Flavored Pretze…10/1003. Pop-tart Chocolate Pretzel: 10/100 · 100% of the leader · rank #33. Pop-tart Chocolate Pretzel10/1004. Strawberry milkshake flavored crispy marshmallow squares bars: 10/100 · 100% of the leader · rank #44. Strawberry milkshake flav…10/1005. Dough Sheets Sugar Cookie: 10/100 · 100% of the leader · rank #55. Dough Sheets Sugar Cookie10/100
Nearest cross-brand screening scores for Sweetened multi-grain cereal (10/100 on 36 parsed ingredients).
Chart values as text

Unit: PlainFoodSafe screening score out of 100. Data current as of July 2026.

Sweetened multi-grain cereal
10/100
Chocolate Flavored Pretzel Toaster Pastries, Chocolate
10/100
Pop-tart Chocolate Pretzel
10/100
Strawberry milkshake flavored crispy marshmallow squares bars
10/100
Dough Sheets Sugar Cookie
10/100

How It Compares to Its Category

Among the 78,450 products we've scored in the Plant-based foods and beverages category, the average safety score is 97.7/100. Sweetened multi-grain cereal scores 87.7 points below that category average (10/100 vs. 97.7/100), so it is a comparatively weaker pick for shoppers screening within that category specifically, rather than against the product catalog as a whole.

Ingredient-list length vs other Plant-based foods and beverages products

Sweetened multi-grain cereal lists 36 ingredients on its label

36 96th percentile a longer ingredient list than 96% of the 63,434 products we track

0–2: 3,907 products (6%). Below this entry. 2–4: 7,921 products (12%). Below this entry. 4–6: 8,845 products (14%). Below this entry. 6–8: 7,032 products (11%). Below this entry. 8–10: 6,320 products (10%). Below this entry. 10–12: 4,190 products (7%). Below this entry. 12–14: 3,449 products (5%). Below this entry. 14–16: 3,051 products (5%). Below this entry. 16–18: 2,493 products (4%). Below this entry. 18–20: 2,053 products (3%). Below this entry. 20–22: 1,808 products (3%). Below this entry. 22–24: 1,758 products (3%). Below this entry. 24–26: 1,623 products (3%). Below this entry. 26–28: 1,606 products (3%). Below this entry. 28–30: 1,360 products (2%). Below this entry. 30–32: 1,198 products (2%). Below this entry. 32–34: 1,081 products (2%). Below this entry. 34–36: 901 products (1%). Below this entry. 36–38: 649 products (1%). This entry sits in this band. 38–40: 534 products (1%). Above this entry. 40–42: 1,655 products (3%). Above this entry. This product 0 42 every published Plant-based foods and beverages product, bucketed by value

Each bar is a band; taller bars hold more products. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Distribution as text

63,434 products, bucketed in bands of 2. This entry: 36 (96th percentile). Data current as of July 2026.

0–2
3,907 products (6%)
2–4
7,921 products (12%)
4–6
8,845 products (14%)
6–8
7,032 products (11%)
8–10
6,320 products (10%)
10–12
4,190 products (7%)
12–14
3,449 products (5%)
14–16
3,051 products (5%)
16–18
2,493 products (4%)
18–20
2,053 products (3%)
20–22
1,808 products (3%)
22–24
1,758 products (3%)
24–26
1,623 products (3%)
26–28
1,606 products (3%)
28–30
1,360 products (2%)
30–32
1,198 products (2%)
32–34
1,081 products (2%)
34–36
901 products (1%)
36–38
649 products (1%)
38–40
534 products (1%)
40 and above
1,655 products (3%)

Source Open Food Facts, product label ingredient lists · July 2026

Ingredient-list length is a descriptive property of the label, not a safety rating. A longer list is not automatically worse and a shorter one is not automatically better; the count is shown so the label can be placed against a comparable population. The comparison here runs against the 63,434 Plant-based foods and beverages products we publish with a parsed label, not against the whole catalogue, because list length varies far more between categories than within one.

Ingredient Safety Analysis

How the 10/100 score is built

Screening starts at 100 and subtracts severity-weighted FDA SAFFA / CSPI flags (4 flagged of 36 labeled). The floor is 0 when deductions exceed 100.

Full Ingredient List

sugar, corn flour blend (whole grain yellow corn flour, degerminated yellow corn flour), wheat flour, whole grain oat flour, oat fiber, soluble corn fiber, contains 2% or less of partially hydrogenated vegetable oil (coconut, soybean and/or cottonseed), salt, red 40, natural flavor, blue 2, turmeric color, yellow 6, annatto color, blue 1, bht for freshness, vitamins and minerals: vitamin c (sodium ascorbate and ascorbic acid), niacinamide, reduced iron, zinc oxide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), vitamin a palmitate, folic acid, vitamin d, vitamin b12,

Other products containing Or Less Of Partially Hydrogenated Vegetable Oil

Or Less Of Partially Hydrogenated Vegetable Oil is the least common ingredient on this label, appearing in 12 products across the catalog. See its safety profile.

Categories

Plant-based foods and beverages Plant-based foods Breakfasts Cereals and potatoes Cereals and their products Breakfast cereals Extruded cereals

Lower-score cross-brand comparables for Sweetened multi-grain cereal

Neighbours outside Kellogg's in the same lower screening band as Sweetened multi-grain cereal (10/100). The 5 same-brand links above stay within Kellogg's; these peers cross brands.

Follow the flagged-label evidence

Follow the flagged-label evidence

Blue 2 is the first flagged ingredient selected from Sweetened multi-grain cereal's parsed label. Start with that ingredient’s source context, then compare the rest of this 36-ingredient record.

  • Inspect the FDA SAFFA and CSPI context attached to Blue 2. Open Blue 2
  • Compare Sweetened multi-grain cereal's 4 flagged ingredients with a product from the same score neighbourhood. Compare labels
  • Check how caution flags contribute to the derived screening score before drawing a dietary conclusion. Read the method

This page describes published ingredient-list and source coverage. It is not dietary or medical advice.

Barcode 0038000391200: product data from Open Food Facts (July 2026). Screening from FDA SAFFA and CSPI Chemical Cuisine where attached. Figures are computed from those sources, not editor-typed. Methodology. Reference only, not dietary or medical advice.