Caution

Rolls

by Wal-Mart Stores Inc.

Open Food Facts label for barcode 0078742121314 · Wal-Mart Stores Inc. · Snacks. Screening numbers and flags live in the verdict band below. This hero only situates the source record.

Barcode 0078742121314 · Serving size 1 ROLL (78 g)

The verdict

Rolls by Wal-Mart Stores Inc. scores 75/100 in PlainFoodSafe's ingredient screening. We compared its 49 labeled ingredients with FDA SAFFA regulatory records and CSPI Chemical Cuisine ratings; 1 ingredient is flagged for caution. The source parser split this into a very long 49-component record, beginning with Enriched Wheat Flour, Wheat Flour, Malted Barley Flour. That density can include amounts and label fragments, so verify the physical label before relying on ingredient order or completeness. This is not a recall, allergy, medical, or dietary-safety determination.

75/100
Caution safety score
1
One flagged · of 49 analyzed
Group 4
Ultra-processed
D
Nutri-Score nutrition grade

Computed directly from OpenFoodFacts ingredient data cross-referenced with FDA SAFFA and CSPI Chemical Cuisine ratings. See our methodology for the scoring formula.

Composite profile score

One verdict from three independent sources

50/100

Grade C-

Ingredient Safety

75/100

FDA/CSPI flagged-ingredient screening

Processing Level

NOVA 4

Ultra-processed foods

Nutrition Grade

D

Nutri-Score front-of-pack nutrition grade

Weighted 50% ingredient safety / 25% processing level / 25% nutrition grade. A dimension with no data for this product (common: source coverage is partial) is dropped and its weight redistributes across the remaining dimensions, so missing data never silently lowers the score. See the full benchmark table.

42121314 · Open Food Facts · July 2026

Rolls label screening desk

SCORE-CAUT 75/100 FLAG-ONE 1 flagged LEN-DENSE 49 ing. REG-PART 43% reg. NOVA-G4 G4 ultra NUTRI-D Nutri-D RANK-SHORT Len top 5% LEAD-FLAG Red 40 PHOTO-FINISH Instant Oatmeal · ±0 BOOK-OFF …121314 · July 2026

21 of 49 parsed ingredients carry FDA SAFFA or CSPI coverage (lead: Red 40). Source sheet 42121314 · Open Food Facts · July 2026. The screening score and flag counts are in the verdict band above. This desk is the provenance stamp, not a second scorecard. Methodology · Read with nearest score peer: Instant Oatmeal · Nearest score peer is Instant Oatmeal at the same screening score.

Screening model notes

How Nutri-Score, NOVA, and list length read this record

The composite for this product falls in the second band of the four-tier framework. That band collects labels whose registry-rated components pull the derived score down measurably without dominating it. Position inside a band is not visible from the band name, and two labels sharing it can differ in how many components were rated and how severely. This is a threshold on an index computed here from public data, not a regulatory classification of any kind; the exact cut-offs are published on the methodology page.

This label falls in the fourth Nutri-Score band. The model arrives there when its penalty terms — energy density, sugars, saturated fat, sodium — carry more weight in the calculation than the fibre, protein and produce content it credits. The band covers a wide span of the points scale, so position within it is not visible from the letter alone. The grade reflects the declared nutrition panel and is unrelated to the additive ratings listed below, which come from different bodies applying different criteria.

The declared list is among the longer ones in this catalogue. A component set this wide means the screen returns many individual ratings, and the composite accumulates a large number of small contributions instead of turning on a handful of entries. At this length the per-component table below is substantially more informative than the single figure, because the figure compresses a great deal of variation into one number.

Cross-brand screening score neighbourhood

1. Rolls: 75/100 · 100% of the leader · rank #11. Rolls75/1002. Instant Oatmeal: 75/100 · 100% of the leader · rank #22. Instant Oatmeal75/1003. Iced tea mix: 75/100 · 100% of the leader · rank #33. Iced tea mix75/1004. Frosted S'Mores Toaster Pastries: 75/100 · 100% of the leader · rank #44. Frosted S'Mores Toaster P…75/1005. Great value, frosted toaster pastries, s'mores: 75/100 · 100% of the leader · rank #55. Great value, frosted toas…75/100
Nearest cross-brand screening scores for Rolls (75/100 on 49 parsed ingredients).
Chart values as text

Unit: PlainFoodSafe screening score out of 100. Data current as of July 2026.

Rolls
75/100
Instant Oatmeal
75/100
Iced tea mix
75/100
Frosted S'Mores Toaster Pastries
75/100
Great value, frosted toaster pastries, s'mores
75/100

How It Compares to Its Category

Among the 88,006 products we've scored in the Snacks category, the average safety score is 86.1/100. Rolls scores 11.1 points below that category average (75/100 vs. 86.1/100), so it is a comparatively weaker pick for shoppers screening within that category specifically, rather than against the product catalog as a whole.

Ingredient-list length vs other Snacks products

Rolls lists 49 ingredients on its label

49 95th percentile a longer ingredient list than 95% of the 81,477 products we track

0–2: 275 products (0%). Below this entry. 2–4: 2,901 products (4%). Below this entry. 4–6: 4,248 products (5%). Below this entry. 6–8: 5,408 products (7%). Below this entry. 8–10: 5,486 products (7%). Below this entry. 10–12: 5,840 products (7%). Below this entry. 12–14: 6,252 products (8%). Below this entry. 14–16: 6,724 products (8%). Below this entry. 16–18: 6,221 products (8%). Below this entry. 18–20: 5,168 products (6%). Below this entry. 20–22: 4,508 products (6%). Below this entry. 22–24: 3,809 products (5%). Below this entry. 24–26: 3,567 products (4%). Below this entry. 26–28: 2,829 products (3%). Below this entry. 28–30: 2,282 products (3%). Below this entry. 30–32: 1,905 products (2%). Below this entry. 32–34: 1,715 products (2%). Below this entry. 34–36: 1,572 products (2%). Below this entry. 36–38: 1,417 products (2%). Below this entry. 38–40: 1,284 products (2%). Below this entry. 40–42: 8,066 products (10%). This entry sits in this band. This product 0 42 every published Snacks product, bucketed by value

Each bar is a band; taller bars hold more products. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Distribution as text

81,477 products, bucketed in bands of 2. This entry: 49 (95th percentile). Data current as of July 2026.

0–2
275 products (0%)
2–4
2,901 products (4%)
4–6
4,248 products (5%)
6–8
5,408 products (7%)
8–10
5,486 products (7%)
10–12
5,840 products (7%)
12–14
6,252 products (8%)
14–16
6,724 products (8%)
16–18
6,221 products (8%)
18–20
5,168 products (6%)
20–22
4,508 products (6%)
22–24
3,809 products (5%)
24–26
3,567 products (4%)
26–28
2,829 products (3%)
28–30
2,282 products (3%)
30–32
1,905 products (2%)
32–34
1,715 products (2%)
34–36
1,572 products (2%)
36–38
1,417 products (2%)
38–40
1,284 products (2%)
40 and above
8,066 products (10%)

Source Open Food Facts, product label ingredient lists · July 2026

Ingredient-list length is a descriptive property of the label, not a safety rating. A longer list is not automatically worse and a shorter one is not automatically better; the count is shown so the label can be placed against a comparable population. The comparison here runs against the 81,477 Snacks products we publish with a parsed label, not against the whole catalogue, because list length varies far more between categories than within one.

Ingredient Safety Analysis

How the 75/100 score is built

Screening starts at 100 and subtracts severity-weighted FDA SAFFA / CSPI flags (1 flagged of 49 labeled). The floor is 0 when deductions exceed 100.

1
Enriched Wheat Flour
2
Wheat Flour
3
Malted Barley Flour
4
Niacin
NUTRIENT SUPPLEMENT
GRAS
5
Iron
6
Thiamine Mononitrate
NUTRIENT SUPPLEMENT
GRAS
7
Riboflavin
COLOR OR COLORING ADJUNCT, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, NUTRIENT SUPPLEMENT
GRAS
8
Folic Acid
NUTRIENT SUPPLEMENT
Approved
9
Raspberry Filling
10
Water
11
High-fructose corn syrup
Sweetener
Cut Back
12
Sugar
Sweetener
Cut Back
13
Raspberries
14
Corn Syrup
ANTICAKING AGENT OR FREE-FLOW AGENT, DRYING AGENT, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, HUMECTANT, LEAVENING AGENT, NUTRIENT SUPPLEMENT, NUTRITIVE SWEETENER, SOLVENT OR VEHICLE, TEXTURIZER
Cut Back GRAS
15
Food Starch-modified
16
Natural Flavors
17
Cellulose Gum
18
Citric Acid
ANTIMICROBIAL AGENT, ANTIOXIDANT, ENZYME, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, LEAVENING AGENT, PH CONTROL AGENT, SEQUESTRANT, SOLVENT OR VEHICLE, SURFACE-ACTIVE AGENT
Safe GRAS
19
Potassium Sorbate
ANTIMICROBIAL AGENT, ANTIOXIDANT, COLOR OR COLORING ADJUNCT, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, NUTRIENT SUPPLEMENT, PH CONTROL AGENT
Safe GRAS
20
Preservative
21
Salt
Flavoring
Cut Back
22
Sodium Citrate
23
Red 40
Avoid Approved (certified color)
24
Margarine
25
Palm Oil
26
Soybean Oil
27
Each Of Mono - And Diglycerides
28
Soy Lecithin
29
Sodium Benzoate
ANTIMICROBIAL AGENT, ANTIOXIDANT, COLOR OR COLORING ADJUNCT, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, FUMIGANT, PH CONTROL AGENT, SURFACE-ACTIVE AGENT
Certain People Should Avoid GRAS
30
Natural & Artificial Flavor
31
Vitamin A Palmitate
COLOR OR COLORING ADJUNCT, NUTRIENT SUPPLEMENT
GRAS
32
Beta-carotene
ANTIOXIDANT, COLOR OR COLORING ADJUNCT, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, NUTRIENT SUPPLEMENT, PROCESSING AID, SURFACE-FINISHING AGENT
Safe GRAS
33
Color
34
Vitamin D3
35
Whey
COLOR OR COLORING ADJUNCT, FLAVOR ENHANCER, FORMULATION AID, MALTING OR FERMENTING AID, NUTRIENT SUPPLEMENT, PROCESSING AID, SOLVENT OR VEHICLE, STABILIZER OR THICKENER, SURFACE-FINISHING AGENT, TEXTURIZER
GRAS
36
Yeast
37
Mono - And Diglycerides
38
Whole Eggs
39
Dextrose
ANTICAKING AGENT OR FREE-FLOW AGENT, COLOR OR COLORING ADJUNCT, DRYING AGENT, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, HUMECTANT, LUBRICANT OR RELEASE AGENT, NUTRITIVE SWEETENER, SOLVENT OR VEHICLE, STABILIZER OR THICKENER
Cut Back GRAS
40
Ethoxylated Mono-and Diglycerides
41
Agar Agar
42
Artificial Color
43
Calcium Sulfate
ANTICAKING AGENT OR FREE-FLOW AGENT, DRYING AGENT, FORMULATION AID, LEAVENING AGENT, LUBRICANT OR RELEASE AGENT, MALTING OR FERMENTING AID, NUTRIENT SUPPLEMENT, PH CONTROL AGENT, PROCESSING AID, STABILIZER OR THICKENER
GRAS
44
Nonfat Milk
45
Wheat Starch
FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, FORMULATION AID, SOLVENT OR VEHICLE, STABILIZER OR THICKENER, TEXTURIZER
GRAS
46
Calcium Peroxide
DOUGH STRENGTHENER, FLOUR TREATING AGENT, OXIDIZING OR REDUCING AGENT, SEQUESTRANT
GRAS
47
Ascorbic Acid
ANTIMICROBIAL AGENT, ANTIOXIDANT, COLOR OR COLORING ADJUNCT, DOUGH STRENGTHENER, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, NUTRIENT SUPPLEMENT, PH CONTROL AGENT, SEQUESTRANT, STABILIZER OR THICKENER
GRAS
48
Enzymes
49
Calcium Hydroxide
FIRMING AGENT, NUTRIENT SUPPLEMENT, PH CONTROL AGENT, PROCESSING AID
GRAS

Full Ingredient List

Enriched wheat flour (wheat flour, malted barley flour, niacin, iron, thiamine mononitrate, riboflavin, folic acid), raspberry filling (water, high fructose corn syrup, sugar, raspberries, corn syrup, food starch-modified, natural flavors, cellulose gum, citric acid, potassium sorbate [preservative], salt, sodium citrate, red 40), water, sugar, high fructose corn syrup, margarine (palm oil, soybean oil, water, salt, contains less than 2% of each of mono - and diglycerides, soy lecithin, sodium benzoate [a preservative], citric acid, natural & artificial flavor, vitamin a palmitate, beta-carotene [color], vitamin d3, whey), yeast, contains 2% or less of: mono - and diglycerides, salt, corn syrup, palm oil, whole eggs, dextrose, ethoxylated mono-and diglycerides, agar agar, whey, artificial color, calcium sulfate, nonfat milk, soy lecithin, wheat starch, calcium peroxide, ascorbic acid, enzymes, calcium hydroxide, sodium citrate.

Categories

Snacks Sweet snacks Biscuits and cakes Pastries

Mid-score cross-brand comparables for Rolls

Neighbours outside Wal-Mart Stores Inc. near Rolls's mid-band score (75/100). The 5 same-brand links above stay within Wal-Mart Stores Inc.; these peers cross brands.

Follow the flagged-label evidence

Follow the flagged-label evidence

Red 40 is the first flagged ingredient selected from Rolls's parsed label. Start with that ingredient’s source context, then compare the rest of this 49-ingredient record.

  • Inspect the FDA SAFFA and CSPI context attached to Red 40. Open Red 40
  • Compare Rolls's 1 flagged ingredients with a product from the same score neighbourhood. Compare labels
  • Check how caution flags contribute to the derived screening score before drawing a dietary conclusion. Read the method

This page describes published ingredient-list and source coverage. It is not dietary or medical advice.

Barcode 0078742121314: product data from Open Food Facts (July 2026). Screening from FDA SAFFA and CSPI Chemical Cuisine where attached. Figures are computed from those sources, not editor-typed. Methodology. Reference only, not dietary or medical advice.