Ensure Max Protein nutrition shake MILK CHOCOLATE
by Ensure
Open Food Facts label for barcode 0070074668987 · Ensure · Dietary supplements. Screening numbers and flags live in the verdict band below. This hero only situates the source record.
The verdict
Ensure Max Protein nutrition shake MILK CHOCOLATE by Ensure scores 65/100 in PlainFoodSafe's ingredient screening. We compared its 41 labeled ingredients with FDA SAFFA regulatory records and CSPI Chemical Cuisine ratings; 3 ingredients are flagged for caution. The source parser split this into a very long 41-component record, beginning with Water, Milk Protein Concentrate, Calcium Caseinate. That density can include amounts and label fragments, so verify the physical label before relying on ingredient order or completeness. This is not a recall, allergy, medical, or dietary-safety determination.
- 65/100
- Concern safety score
- 3
- Few flagged · of 41 analyzed
- Group 4
- Ultra-processed
- 0070074668987
- Barcode (UPC/EAN)
Computed directly from OpenFoodFacts ingredient data cross-referenced with FDA SAFFA and CSPI Chemical Cuisine ratings. See our methodology for the scoring formula.
Composite profile score
One verdict from three independent sources
47/100
Grade D
Ingredient Safety
65/100
FDA/CSPI flagged-ingredient screening
Processing Level
NOVA 4
Ultra-processed foods
Nutrition Grade
N/A
Nutri-Score front-of-pack nutrition grade
Weighted 50% ingredient safety / 25% processing level / 25% nutrition grade. A dimension with no data for this product (common: source coverage is partial) is dropped and its weight redistributes across the remaining dimensions, so missing data never silently lowers the score. See the full benchmark table.
74668987 · Open Food Facts · July 2026
Ensure Max Protein nutrition shake MILK CHOCOLATE label screening desk
22 of 41 parsed ingredients carry FDA SAFFA or CSPI coverage (lead: Acesulfame Potassium). Source sheet 74668987 · Open Food Facts · July 2026. The screening score and flag counts are in the verdict band above. This desk is the provenance stamp, not a second scorecard. Methodology · Read with nearest score peer: Homemade Vanilla Shake, Homemade Vanilla · Nearest score peer is Homemade Vanilla Shake, Homemade Vanilla at the same screening score.
Screening model notes
How Nutri-Score, NOVA, and list length read this record
This label lands in the third of four positions on the published scale. What separates that position from its neighbours is arithmetic rather than judgement: identical inputs run through the documented weighting always arrive at the same place. Anyone who works the calculation through by hand, using the methodology write-up together with the itemised ratings further down, will reproduce this number exactly — which is the reason for publishing a computed figure instead of an opinion.
Nutri-Score is not defined for this product's category. The model excludes certain categories by design — among them plain waters, herbs, teas and coffees, and some single-ingredient products — rather than attempting a grade and failing. No nutritional band therefore accompanies the additive screen on this page, and its absence is a property of the category rather than a finding about this particular label. The registry screen below is unaffected by the exclusion and covers additive ratings as normal.
The declared list is among the longer ones in this catalogue. A component set this wide means the screen returns many individual ratings, and the composite accumulates a large number of small contributions instead of turning on a handful of entries. At this length the per-component table below is substantially more informative than the single figure, because the figure compresses a great deal of variation into one number.
Cross-brand screening score neighbourhood
How It Compares to Its Category
Among the 3,895 products we've scored in the Dietary supplements category, the average safety score is 93.5/100. Ensure Max Protein nutrition shake MILK CHOCOLATE scores 28.5 points below that category average (65/100 vs. 93.5/100), so it is a comparatively weaker pick for shoppers screening within that category specifically, rather than against the product catalog as a whole.
Ingredient-list length vs other Dietary supplements products
Ensure Max Protein nutrition shake MILK CHOCOLATE lists 41 ingredients on its label
41 91st percentile a longer ingredient list than 91% of the 2,658 products we track
Each bar is a band; taller bars hold more products. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Distribution as text
- 0–2
- 32 products (1%)
- 2–4
- 102 products (4%)
- 4–6
- 197 products (7%)
- 6–8
- 258 products (10%)
- 8–10
- 249 products (9%)
- 10–12
- 252 products (9%)
- 12–14
- 226 products (9%)
- 14–16
- 185 products (7%)
- 16–18
- 152 products (6%)
- 18–20
- 131 products (5%)
- 20–22
- 127 products (5%)
- 22–24
- 87 products (3%)
- 24–26
- 88 products (3%)
- 26–28
- 64 products (2%)
- 28–30
- 57 products (2%)
- 30–32
- 39 products (1%)
- 32–34
- 33 products (1%)
- 34–36
- 41 products (2%)
- 36–38
- 47 products (2%)
- 38–40
- 36 products (1%)
- 40 and above
- 255 products (10%)
Source Open Food Facts, product label ingredient lists · July 2026
Ingredient-list length is a descriptive property of the label, not a safety rating. A longer list is not automatically worse and a shorter one is not automatically better; the count is shown so the label can be placed against a comparable population. The comparison here runs against the 2,658 Dietary supplements products we publish with a parsed label, not against the whole catalogue, because list length varies far more between categories than within one.
Ingredient Safety Analysis
How the 65/100 score is built
Screening starts at 100 and subtracts severity-weighted FDA SAFFA / CSPI flags (3 flagged of 41 labeled). The floor is 0 when deductions exceed 100.
Full Ingredient List
WATER, MILK PROTEIN CONCENTRATE, CALCIUM CASEINATE, COCOA POWDER (PROCESSED WITH ALKALI); LESS THAN 0.5% OF: VITAMINS AND MINERALS (MAGNESIUM PHOSPHATE, SODIUM ASCORBATE, POTASSIUM PHOSPHATE, SODIUM PHOSPHATE, POTASSIUM HYDROXIDE, CHOLINE CHLORIDE, FERROUS SULFATE, dl-ALPHA-TOCOPHERYL ACETATE, NIACINAMIDE, ZINC SULFATE, CALCIUM PANTOTHENATE, THIAMINE HYDROCHLORIDE, PYRIDOXINE HYDROCHLORIDE, RIBOFLAVIN, MANGANESE SULFATE, VITAMIN A PALMITATE, COPPER SULFATE, FOLIC ACID, POTASSIUM IODIDE, PHYLLOQUINONE, SODIUM SELENATE, VITAMIN D3, SODIUM MOLYBDATE, BIOTIN, VITAMIN B12.), NATURAL AND ARTIFICIAL FLAVOR, INULIN, SOLUBLE CORN FIBER, SUNFLOWER OIL, SALT, CELLULOSE GEL, ACESULFAME POTASSIUM, CELLULOSE GUM, CARRAGEENAN, SUCRALOSE, CONTAINS MILK INGREDIENTS
Other products containing Vitamins And Minerals
Vitamins And Minerals is the least common ingredient on this label, appearing in 285 products across the catalog. See its safety profile.
Categories
More from Ensure
Mid-score cross-brand comparables for Ensure Max Protein nutrition shake MILK CHOCOLATE
Neighbours outside Ensure near Ensure Max Protein nutrition shake MILK CHOCOLATE's mid-band score (65/100). The 5 same-brand links above stay within Ensure; these peers cross brands.
Same mid-band screening score
Nearest cross-brand products by screening score (3 flagged of 41 on 0070074668987).
Long-label peers (21+ ingredients)
Nearest cross-brand labels by linked ingredient count (41 on 0070074668987).
Follow the flagged-label evidence
Follow the flagged-label evidence
Acesulfame Potassium is the first flagged ingredient selected from Ensure Max Protein nutrition shake MILK CHOCOLATE's parsed label. Start with that ingredient’s source context, then compare the rest of this 41-ingredient record.
- Inspect the FDA SAFFA and CSPI context attached to Acesulfame Potassium. Open Acesulfame Potassium
- Compare Ensure Max Protein nutrition shake MILK CHOCOLATE's 3 flagged ingredients with a product from the same score neighbourhood. Compare labels
- Check how caution flags contribute to the derived screening score before drawing a dietary conclusion. Read the method
This page describes published ingredient-list and source coverage. It is not dietary or medical advice.
Barcode 0070074668987: product data from Open Food Facts (July 2026). Screening from FDA SAFFA and CSPI Chemical Cuisine where attached. Figures are computed from those sources, not editor-typed. Methodology. Reference only, not dietary or medical advice.