New Zealand Protein Smoothie Powder

by Kura

100
Safe
Safety Score (out of 100)

New Zealand Protein Smoothie Powder by Kura receives a safety score of 100/100 based on ingredient analysis using FDA Substances Added to Food (SAFFA) data and CSPI Chemical Cuisine ratings. None of the ingredients in this product are flagged for safety concerns by FDA or CSPI databases. Product label data is sourced from the OpenFoodFacts collaborative database. See the full ingredient breakdown and safety assessment below.

Barcode
0856273005101
NOVA Group
4 — Ultra-processed
Serving Size
40 g (40 g)

What the Data Says About

New Zealand Protein Smoothie Powder by Kura carries a composite safety score of 100/100, which we classify as "Safe" on our four-tier shelf-label framework. The score is computed by mapping each labeled ingredient against FDA Substances Added to Food (SAFFA) regulatory status and CSPI Chemical Cuisine classifications, then penalizing the overall product for each additive rated as caution-or-worse. Product data originates from the OpenFoodFacts collaborative catalog; safety annotations come from federal regulators and the Center for Science in the Public Interest.

Our scan did not identify any ingredients in this product that FDA SAFFA or CSPI Chemical Cuisine data flags as requiring caution or avoidance at the time of analysis. That is a meaningful clean-label signal, though it does not account for personal allergens, regional recalls, or inspection findings not reflected in federal additive databases. The per-ingredient breakdown below shows the source-level classification for each component.

On the NOVA processing scale, New Zealand Protein Smoothie Powder is classified as Group 4 (Ultra-processed). NOVA measures industrial processing intensity rather than ingredient-level safety, so it complements the SAFFA and CSPI ratings: a product can be clean on additive flags but heavily processed, or lightly processed but carry individually flagged ingredients. Combining both lenses gives a fuller picture than either alone.

Safety Profile at a Glance

Composite safety metrics for New Zealand Protein Smoothie Powder
Metric Value Source
PlainFoodSafe Score 100/100 FDA SAFFA + CSPI composite
Flagged ingredients 0 CSPI/FDA review
NOVA processing group Group 4 OpenFoodFacts
Nutri-Score Not available OpenFoodFacts

Composite metric derived from FDA SAFFA, CSPI Chemical Cuisine, OpenFoodFacts. See methodology.

Ingredient Safety Analysis

1
New Zealand Dairy Blend
2
Skim Milk Powder Instant
3
Whole Milk Powder
4
Milk Lecithin
5
Whey Protein Isolate
6
Whey
COLOR OR COLORING ADJUNCT, FLAVOR ENHANCER, FORMULATION AID, MALTING OR FERMENTING AID, NUTRIENT SUPPLEMENT, PROCESSING AID, SOLVENT OR VEHICLE, STABILIZER OR THICKENER, SURFACE-FINISHING AGENT, TEXTURIZER
GRAS
7
Lecithin
ANTICAKING AGENT OR FREE-FLOW AGENT, ANTIOXIDANT, DRYING AGENT, EMULSIFIER OR EMULSIFIER SALT, HUMECTANT, LUBRICANT OR RELEASE AGENT, MASTICATORY SUBSTANCE, NUTRIENT SUPPLEMENT, SURFACE-ACTIVE AGENT, TEXTURIZER
Safe GRAS
8
Whey Protein Concentrate
FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, NUTRIENT SUPPLEMENT, SOLVENT OR VEHICLE, STABILIZER OR THICKENER, TEXTURIZER
GRAS
9
Inulin
Other
Safe
10
Chicory Root
11
Potassium Citrate
EMULSIFIER OR EMULSIFIER SALT, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, NUTRIENT SUPPLEMENT, PH CONTROL AGENT, SEQUESTRANT
GRAS
12
Omega Blend
13
Organic Golden Flax
14
Algal Oil
15
Sunflower Lecithin
16
Ascorbyl Palmitate
ANTIOXIDANT
Safe GRAS
17
Natural Flavors
18
Calcium Chelate
19
Beet Juice
20
Natural Flavors
21
Magnesium Oxide
ANTICAKING AGENT OR FREE-FLOW AGENT, DRYING AGENT, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, FORMULATION AID, HUMECTANT, NUTRIENT SUPPLEMENT, PH CONTROL AGENT, PROCESSING AID
GRAS
22
Calcium Ascorbate
ANTIOXIDANT
GRAS
23
Mixed Tocopherols
24
Zinc
25
Biotin
NUTRIENT SUPPLEMENT, SEQUESTRANT
GRAS
26
Niacinamide
FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, NUTRIENT SUPPLEMENT
GRAS
27
Vitamin B-3
28
Organic Monkfruit Extract
29
Beta Carotene
30
D-calcium Pantothenate
31
Vitamin B-5
32
Iron Chelate
33
Selenium Chelate
34
Manganese Chelate
35
Vitamin K-1
36
Lactobacillus Acidophillus
37
Vitamin D-3
NUTRIENT SUPPLEMENT
GRAS
38
Copper Rice Chelate
39
Pyridoxine Hci
40
Vitamin B-6
41
Thiamine Hci
42
Vitamin B-1
43
Bifidobacterium Lactis
44
Riboflavin
COLOR OR COLORING ADJUNCT, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, NUTRIENT SUPPLEMENT
GRAS
45
Vitamin B-2
46
Cyanocobalamin
47
Vitamin B-12
NUTRIENT SUPPLEMENT
GRAS
48
Folic Acid
NUTRIENT SUPPLEMENT
Approved
49
Potassium Iodide
NUTRIENT SUPPLEMENT, TRACER
GRAS

Full Ingredient List

New zealand dairy blend (skim milk powder instant, whole milk powder (milk lecithin), whey protein isolate (whey, lecithin), whey protein concentrate), inulin (chicory root), potassium citrate, omega blend (golden flax, algal oil, sunflower lecithin, ascorbyl palmitate), organic flavors, calcium chelate, organic beet juice, natural flavors, magnesium oxide, calcium ascorbate, mixed tocopherols, zinc, biotin, niacinamide (vitamin b-3), monkfruit extract, beta carotene, d-calcium pantothenate (vitamin b-5), iron chelate, selenium chelate, manganese chelate, vitamin k-1, lactobacillus acidophillus, vitamin d-3, copper rice chelate, pyridoxine hci (vitamin b-6), thiamine hci (vitamin b-1), bifidobacterium lactis, riboflavin (vitamin b-2), cyanocobalamin (vitamin b-12), folic acid, potassium iodide.

Data Sources

Data as of 2025. Source: OpenFoodFacts, FDA SAFFA, CSPI Chemical Cuisine.

Product data from OpenFoodFacts (ODbL). Ingredient safety ratings from FDA SAFFA and CSPI Chemical Cuisine. See our methodology for details.

This information is for reference only and does not constitute dietary or medical advice.

Related

Data sourced from official FDA, USDA, and CDC food-safety databases. See our methodology for details. Retrieved and formatted by PlainFoodSafe Editorial