New zealand protein smoothie powder
by Kura
Open Food Facts label for barcode 0856273005064 · Kura · Beverages. Screening numbers and flags live in the verdict band below. This hero only situates the source record.
The verdict
New zealand protein smoothie powder by Kura scores 100/100 in PlainFoodSafe's ingredient screening. We compared its 50 labeled ingredients with FDA SAFFA regulatory records and CSPI Chemical Cuisine ratings; 0 ingredients are flagged for caution. The source parser split this into a very long 50-component record, beginning with New Zealand Dairy Blend, Skim Milk Powder Instant, Whole Milk Powder. That density can include amounts and label fragments, so verify the physical label before relying on ingredient order or completeness. This is not a recall, allergy, medical, or dietary-safety determination.
- 100/100
- Safe safety score
- 0
- None flagged · of 50 analyzed
- Group 4
- Ultra-processed
- 0856273005064
- Barcode (UPC/EAN)
Computed directly from OpenFoodFacts ingredient data cross-referenced with FDA SAFFA and CSPI Chemical Cuisine ratings. See our methodology for the scoring formula.
Composite profile score
One verdict from three independent sources
70/100
Grade B
Ingredient Safety
100/100
FDA/CSPI flagged-ingredient screening
Processing Level
NOVA 4
Ultra-processed foods
Nutrition Grade
N/A
Nutri-Score front-of-pack nutrition grade
Weighted 50% ingredient safety / 25% processing level / 25% nutrition grade. A dimension with no data for this product (common: source coverage is partial) is dropped and its weight redistributes across the remaining dimensions, so missing data never silently lowers the score. See the full benchmark table.
73005064 · Open Food Facts · July 2026
New zealand protein smoothie powder label screening desk
15 of 50 parsed ingredients carry FDA SAFFA or CSPI coverage (lead: Vitamin D-3). Source sheet 73005064 · Open Food Facts · July 2026. The screening score and flag counts are in the verdict band above. This desk is the provenance stamp, not a second scorecard. Methodology · Read with nearest score peer: Kura, Protein Smoothie Powder · Nearest score peer is Kura, Protein Smoothie Powder at the same screening score.
Screening model notes
How Nutri-Score, NOVA, and list length read this record
Within the four-tier shelf-label framework this site publishes, the composite for this product falls in the highest band. That band is defined by a threshold on the derived score alone: it is where labels land once components carrying caution-or-worse registry ratings contribute little or nothing to the deduction. The band is a summary of what the screened registries return for the components that were parsed, so it inherits their coverage gaps — a component absent from both registries neither raises nor lowers the figure. The threshold and the weighting behind it are set out on the methodology page.
No Nutri-Score grade is present for this record in the OpenFoodFacts snapshot this page is built from. The nutritional dimension is absent rather than assessed and withheld: the grade depends on a complete declared nutrition panel, and community-contributed records vary in how much of that panel they carry. Nothing about the missing grade implies anything either way about the panel itself. The screen below covers additive ratings only and does not depend on the nutrition figures.
The declared list is among the longer ones in this catalogue. A component set this wide means the screen returns many individual ratings, and the composite accumulates a large number of small contributions instead of turning on a handful of entries. At this length the per-component table below is substantially more informative than the single figure, because the figure compresses a great deal of variation into one number.
Cross-brand screening score neighbourhood
How It Compares to Its Category
Among the 32,623 products we've scored in the Beverages category, the average safety score is 90.5/100. New zealand protein smoothie powder scores 9.5 points above that category average (100/100 vs. 90.5/100), so it is a comparatively strong pick for shoppers screening within that category specifically, rather than against the product catalog as a whole.
Ingredient-list length vs other Beverages products
New zealand protein smoothie powder lists 50 ingredients on its label
50 99th percentile a longer ingredient list than 99% of the 16,917 products we track
Each bar is a band; taller bars hold more products. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Distribution as text
- 0–2
- 161 products (1%)
- 2–4
- 2,220 products (13%)
- 4–6
- 1,699 products (10%)
- 6–8
- 2,564 products (15%)
- 8–10
- 2,835 products (17%)
- 10–12
- 2,099 products (12%)
- 12–14
- 1,442 products (9%)
- 14–16
- 997 products (6%)
- 16–18
- 595 products (4%)
- 18–20
- 402 products (2%)
- 20–22
- 347 products (2%)
- 22–24
- 277 products (2%)
- 24–26
- 256 products (2%)
- 26–28
- 216 products (1%)
- 28–30
- 131 products (1%)
- 30–32
- 66 products (0%)
- 32–34
- 51 products (0%)
- 34–36
- 47 products (0%)
- 36–38
- 43 products (0%)
- 38–40
- 51 products (0%)
- 40 and above
- 418 products (2%)
Source Open Food Facts, product label ingredient lists · July 2026
Ingredient-list length is a descriptive property of the label, not a safety rating. A longer list is not automatically worse and a shorter one is not automatically better; the count is shown so the label can be placed against a comparable population. The comparison here runs against the 16,917 Beverages products we publish with a parsed label, not against the whole catalogue, because list length varies far more between categories than within one.
Ingredient Safety Analysis
Full Ingredient List
New zealand dairy blend (skim milk powder instant, whole milk powder (milk, lecithin), whey protein isolate (whey, lecithin), whey protein concentrate), inulin (chicory root), potassium citrate, organic flavors, organic dutch cocoa powder, omega blend (golden flax, algal oil, natural flavors, mixed tocopherols, sunflower oil, sunflower lecithin, ascorbyl palmitate), calcium chelate, natural flavors, magnesium oxide, calcium ascorbate, mixed tocopherols, zinc, biotin, niacinamide (vitamin b-3), monkfruit extract, beta carotene, d-calcium pantothenate (vitamin b-5), iron chelate, selenium chelate, manganese chelate, vitamin k-1, lactobacillus acidophilus, vitamin d-3, copper rice chelate, pyridoxine hcl (vitamin b-6), thiamine hcl (vitamin b-1), bifidobacterium lactis, riboflavin (vitamin b-2), cyanocobalamin (vitamin b-12), folic acid, potassium iodide
Other products containing Calcium Chelate
Calcium Chelate is the least common ingredient on this label, appearing in 7 products across the catalog. See its safety profile.
Categories
More from Kura
High-score cross-brand comparables for New zealand protein smoothie powder
Neighbours outside Kura with screening scores in the same high band as New zealand protein smoothie powder (100/100 here). The 5 same-brand links above stay within Kura; these peers cross brands.
Same high-band screening score
Nearest cross-brand products by screening score (100/100 here, no caution flags on the parsed list).
Long-label peers (21+ ingredients)
Nearest cross-brand labels by linked ingredient count (50 on 0856273005064).
Read the longer label in layers
Read the longer label in layers
New zealand protein smoothie powder has a longer ingredient list than 99% of its Beverages category comparison set. Use the ingredient table before relying on its single screening score.
- Open Vitamin D-3 first, then work through the remaining 50 parsed entries. Inspect ingredients
- Compare this longer label with a cross-brand product of similar list depth. Compare label depth
- Use the methodology to separate a derived screening score from dietary or medical advice. Read the boundary
This page describes published ingredient-list and source coverage. It is not dietary or medical advice.
Barcode 0856273005064: product data from Open Food Facts (July 2026). Screening from FDA SAFFA and CSPI Chemical Cuisine where attached. Figures are computed from those sources, not editor-typed. Methodology. Reference only, not dietary or medical advice.