Caution

Genuine Protein Powder

by Muscle Milk

Open Food Facts label for barcode 0660726503270 · Muscle Milk · Beverages and beverages preparations. Screening numbers and flags live in the verdict band below. This hero only situates the source record.

Barcode 0660726503270 · Serving size 2 scoops (70 g)

The verdict

Genuine Protein Powder by Muscle Milk scores 70/100 in PlainFoodSafe's ingredient screening. We compared its 26 labeled ingredients with FDA SAFFA regulatory records and CSPI Chemical Cuisine ratings; 2 ingredients are flagged for caution. The 26-component label is layered, beginning with Whey Protein Concentrate, Milk, Calcium Sodium Caseinate. Start with any flagged rows, then check the nutrition grade and serving size instead of treating one roll-up score as the whole decision. This is not a recall, allergy, medical, or dietary-safety determination.

70/100
Caution safety score
2
Few flagged · of 26 analyzed
Group 4
Ultra-processed
0660726503270
Barcode (UPC/EAN)

Computed directly from OpenFoodFacts ingredient data cross-referenced with FDA SAFFA and CSPI Chemical Cuisine ratings. See our methodology for the scoring formula.

Composite profile score

One verdict from three independent sources

50/100

Grade C-

Ingredient Safety

70/100

FDA/CSPI flagged-ingredient screening

Processing Level

NOVA 4

Ultra-processed foods

Nutrition Grade

N/A

Nutri-Score front-of-pack nutrition grade

Weighted 50% ingredient safety / 25% processing level / 25% nutrition grade. A dimension with no data for this product (common: source coverage is partial) is dropped and its weight redistributes across the remaining dimensions, so missing data never silently lowers the score. See the full benchmark table.

26503270 · Open Food Facts · July 2026

Genuine Protein Powder label screening desk

SCORE-CAUT 70/100 FLAG-FEW 2 flagged LEN-LAYERED 26 ing. REG-PART 38% reg. NOVA-G4 G4 ultra NUTRI-NA Nutri n/a RANK-SHORT Len top 6% LEAD-FLAG Acesulfame Potassium PHOTO-FINISH GENUINE PROTEIN POWDER · ±0 BOOK-OFF …503270 · July 2026

10 of 26 parsed ingredients carry FDA SAFFA or CSPI coverage (lead: Acesulfame Potassium). Source sheet 26503270 · Open Food Facts · July 2026. The screening score and flag counts are in the verdict band above. This desk is the provenance stamp, not a second scorecard. Methodology · Read with nearest score peer: GENUINE PROTEIN POWDER VANILLA CREME · Nearest score peer is GENUINE PROTEIN POWDER VANILLA CREME at the same screening score.

Screening model notes

How Nutri-Score, NOVA, and list length read this record

The composite for this product falls in the second band of the four-tier framework. That band collects labels whose registry-rated components pull the derived score down measurably without dominating it. Position inside a band is not visible from the band name, and two labels sharing it can differ in how many components were rated and how severely. This is a threshold on an index computed here from public data, not a regulatory classification of any kind; the exact cut-offs are published on the methodology page.

Nutri-Score is not defined for this product's category. The model excludes certain categories by design — among them plain waters, herbs, teas and coffees, and some single-ingredient products — rather than attempting a grade and failing. No nutritional band therefore accompanies the additive screen on this page, and its absence is a property of the category rather than a finding about this particular label. The registry screen below is unaffected by the exclusion and covers additive ratings as normal.

This label parsed into a long component list. Where many entries are screened at once, the composite tends to reflect the overall mix of registry ratings returned rather than the rating of any one entry. Longer declarations also carry more sub-listed and compound entries, where a parenthetical group is resolved into its parts, so the parsed count can exceed what a reader counts on the packaging.

Cross-brand screening score neighbourhood

1. Genuine Protein Powder: 70/100 · 100% of the leader · rank #11. Genuine Protein Powder70/1002. GENUINE PROTEIN POWDER VANILLA CREME: 70/100 · 100% of the leader · rank #22. GENUINE PROTEIN POWDER VA…70/1003. Banana creme genuine protein powder, banana creme: 70/100 · 100% of the leader · rank #33. Banana creme genuine prot…70/1004. protein bar, cookies 'n cream: 70/100 · 100% of the leader · rank #44. protein bar, cookies 'n c…70/1005. protein bar, cookies 'n cream: 70/100 · 100% of the leader · rank #55. protein bar, cookies 'n c…70/100
Nearest cross-brand screening scores for Genuine Protein Powder (70/100 on 26 parsed ingredients).
Chart values as text

Unit: PlainFoodSafe screening score out of 100. Data current as of July 2026.

Genuine Protein Powder
70/100
GENUINE PROTEIN POWDER VANILLA CREME
70/100
Banana creme genuine protein powder, banana creme
70/100
protein bar, cookies 'n cream
70/100
protein bar, cookies 'n cream
70/100

How It Compares to Its Category

Among the 32,623 products we've scored in the Beverages category, the average safety score is 90.5/100. Genuine Protein Powder scores 20.5 points below that category average (70/100 vs. 90.5/100), so it is a comparatively weaker pick for shoppers screening within that category specifically, rather than against the product catalog as a whole.

Ingredient-list length vs other Beverages and beverages preparations products

Genuine Protein Powder lists 26 ingredients on its label

26 94th percentile a longer ingredient list than 94% of the 4,874 products we track

0–2: 103 products (2%). Below this entry. 2–4: 484 products (10%). Below this entry. 4–6: 475 products (10%). Below this entry. 6–8: 550 products (11%). Below this entry. 8–10: 619 products (13%). Below this entry. 10–12: 595 products (12%). Below this entry. 12–14: 493 products (10%). Below this entry. 14–16: 381 products (8%). Below this entry. 16–18: 272 products (6%). Below this entry. 18–20: 193 products (4%). Below this entry. 20–22: 187 products (4%). Below this entry. 22–24: 134 products (3%). Below this entry. 24–26: 95 products (2%). Below this entry. 26–28: 69 products (1%). This entry sits in this band. 28–30: 56 products (1%). Above this entry. 30–32: 38 products (1%). Above this entry. 32–34: 16 products (0%). Above this entry. 34–36: 22 products (0%). Above this entry. 36–38: 5 products (0%). Above this entry. 38–40: 7 products (0%). Above this entry. 40–42: 80 products (2%). Above this entry. This product 0 42 every published Beverages and beverages preparations product, bucketed by value

Each bar is a band; taller bars hold more products. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Distribution as text

4,874 products, bucketed in bands of 2. This entry: 26 (94th percentile). Data current as of July 2026.

0–2
103 products (2%)
2–4
484 products (10%)
4–6
475 products (10%)
6–8
550 products (11%)
8–10
619 products (13%)
10–12
595 products (12%)
12–14
493 products (10%)
14–16
381 products (8%)
16–18
272 products (6%)
18–20
193 products (4%)
20–22
187 products (4%)
22–24
134 products (3%)
24–26
95 products (2%)
26–28
69 products (1%)
28–30
56 products (1%)
30–32
38 products (1%)
32–34
16 products (0%)
34–36
22 products (0%)
36–38
5 products (0%)
38–40
7 products (0%)
40 and above
80 products (2%)

Source Open Food Facts, product label ingredient lists · July 2026

Ingredient-list length is a descriptive property of the label, not a safety rating. A longer list is not automatically worse and a shorter one is not automatically better; the count is shown so the label can be placed against a comparable population. The comparison here runs against the 4,874 Beverages and beverages preparations products we publish with a parsed label, not against the whole catalogue, because list length varies far more between categories than within one.

Ingredient Safety Analysis

How the 70/100 score is built

Screening starts at 100 and subtracts severity-weighted FDA SAFFA / CSPI flags (2 flagged of 26 labeled). The floor is 0 when deductions exceed 100.

1
Whey Protein Concentrate
FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, NUTRIENT SUPPLEMENT, SOLVENT OR VEHICLE, STABILIZER OR THICKENER, TEXTURIZER
GRAS
2
Milk
3
Calcium Sodium Caseinate
4
Milk Protein Isolate
5
Soluble Vegetable Fiber
6
Non Dairy Creamer
7
Sunflower Oil
8
Maltodextrin
ANTICAKING AGENT OR FREE-FLOW AGENT, FLAVORING AGENT OR ADJUVANT, HUMECTANT, NUTRIENT SUPPLEMENT, NUTRITIVE SWEETENER, SOLVENT OR VEHICLE, STABILIZER OR THICKENER, SURFACE-ACTIVE AGENT, TEXTURIZER
Safe GRAS
9
Sodium Caseinate
ANTICAKING AGENT OR FREE-FLOW AGENT, DRYING AGENT, EMULSIFIER OR EMULSIFIER SALT, FLAVORING AGENT OR ADJUVANT, FORMULATION AID, NUTRIENT SUPPLEMENT, PH CONTROL AGENT, SOLVENT OR VEHICLE, STABILIZER OR THICKENER, TEXTURIZER
GRAS
10
Milk Derivative
11
Mono - And Diglycerides. Tocopherols
12
Alkalized Cocoa Powder
13
Canola Oil
14
Medium Chain Triglycerides
15
Oat fiber
Other
Safe
16
Natural And Artificial Flavors
17
Calcium Phosphate
18
Potassium Chloride
ENZYME, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, MALTING OR FERMENTING AID, NUTRIENT SUPPLEMENT, PH CONTROL AGENT, PROCESSING AID, STABILIZER OR THICKENER
Certain People Should Avoid GRAS
19
Magnesium Oxide
ANTICAKING AGENT OR FREE-FLOW AGENT, DRYING AGENT, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, FORMULATION AID, HUMECTANT, NUTRIENT SUPPLEMENT, PH CONTROL AGENT, PROCESSING AID
GRAS
20
Acesulfame Potassium
NON-NUTRITIVE SWEETENER
Avoid Approved
21
Ascorbic Acid
ANTIMICROBIAL AGENT, ANTIOXIDANT, COLOR OR COLORING ADJUNCT, DOUGH STRENGTHENER, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, NUTRIENT SUPPLEMENT, PH CONTROL AGENT, SEQUESTRANT, STABILIZER OR THICKENER
GRAS
22
Sucralose
NUTRITIVE SWEETENER
Avoid Approved
23
Enzyme-modified Cocoa Butter
24
Lactoferrin
25
Cholecalciferol
26
Vitamin A Palmitate
COLOR OR COLORING ADJUNCT, NUTRIENT SUPPLEMENT
GRAS

Full Ingredient List

Whey protein concentrate (milk), calcium sodium caseinate (milk), milk protein isolate, soluble vegetable fiber, non dairy creamer (sunflower oil, maltodextrin, sodium caseinate [a milk derivative], mono - and diglycerides. tocopherols), alkalized cocoa powder, maltodextrin, canola oil, medium chain triglycerides, organic oat fiber, natural and artificial flavors, calcium phosphate, less than 1% of: potassium chloride, magnesium oxide, acesulfame potassium, ascorbic acid, sucralose, enzyme-modified cocoa butter, lactoferrin (milk), cholecalciferol, vitamin a palmitate.

Categories

Beverages and beverages preparations Beverages Dietary supplements Bodybuilding supplements Protein powders Protein

Mid-score cross-brand comparables for Genuine Protein Powder

Neighbours outside Muscle Milk near Genuine Protein Powder's mid-band score (70/100). The 5 same-brand links above stay within Muscle Milk; these peers cross brands.

Follow the flagged-label evidence

Follow the flagged-label evidence

Acesulfame Potassium is the first flagged ingredient selected from Genuine Protein Powder's parsed label. Start with that ingredient’s source context, then compare the rest of this 26-ingredient record.

  • Inspect the FDA SAFFA and CSPI context attached to Acesulfame Potassium. Open Acesulfame Potassium
  • Compare Genuine Protein Powder's 2 flagged ingredients with a product from the same score neighbourhood. Compare labels
  • Check how caution flags contribute to the derived screening score before drawing a dietary conclusion. Read the method

This page describes published ingredient-list and source coverage. It is not dietary or medical advice.

Barcode 0660726503270: product data from Open Food Facts (July 2026). Screening from FDA SAFFA and CSPI Chemical Cuisine where attached. Figures are computed from those sources, not editor-typed. Methodology. Reference only, not dietary or medical advice.