Strawberry birthday cake sweetened multigrain cereal
by Kellogg's
Scores 50/100 on FDA SAFFA + CSPI ingredient analysis , with 2 flagged ingredients identified.
The verdict
Strawberry birthday cake sweetened multigrain cereal by Kellogg's scores 50/100 in PlainFoodSafe's ingredient screening. We compared its 37 labeled ingredients with FDA SAFFA regulatory records and CSPI Chemical Cuisine ratings; 2 ingredients are flagged for caution. The source parser split this into a very long 37-component record, beginning with Corn Flour Blend, Whole Grain Yellow Corn Flour, Degerminated Yellow Corn Flour. That density can include amounts and label fragments, so verify the physical label before relying on ingredient order or completeness. This is not a recall, allergy, medical, or dietary-safety determination.
- 50/100
- Concern safety score
- 2
- flagged ingredients of 37 analyzed
- Group 4
- Ultra-processed
- D
- Nutri-Score nutrition grade
Computed directly from OpenFoodFacts ingredient data cross-referenced with FDA SAFFA and CSPI Chemical Cuisine ratings. See our methodology for the scoring formula.
00208607 · Open Food Facts · July 2026
Strawberry birthday cake sweetened multigrain cereal label screening desk
Strawberry birthday cake sweetened multigrain cereal screens 50/100 with 2 flagged of 37 parsed ingredients. 13 of 37 parsed ingredients carry FDA SAFFA or CSPI coverage (lead: Invert Sugar). Derived index from public OFF + FDA SAFFA + CSPI data — not an official FDA rating; see methodology. Methodology · Read with nearest score peer: Orangeade (0 pts).
Screening model notes
How Nutri-Score, NOVA, and list length read this record
This label lands in the third of four positions on the published scale. What separates that position from its neighbours is arithmetic rather than judgement: identical inputs run through the documented weighting always arrive at the same place. Anyone who works the calculation through by hand, using the methodology write-up together with the itemised ratings further down, will reproduce this number exactly — which is the reason for publishing a computed figure instead of an opinion.
This label falls in the fourth Nutri-Score band. The model arrives there when its penalty terms — energy density, sugars, saturated fat, sodium — carry more weight in the calculation than the fibre, protein and produce content it credits. The band covers a wide span of the points scale, so position within it is not visible from the letter alone. The grade reflects the declared nutrition panel and is unrelated to the additive ratings listed below, which come from different bodies applying different criteria.
The declared list is among the longer ones in this catalogue. A component set this wide means the screen returns many individual ratings, and the composite accumulates a large number of small contributions instead of turning on a handful of entries. At this length the per-component table below is substantially more informative than the single figure, because the figure compresses a great deal of variation into one number.
Cross-brand screening score neighbourhood
How It Compares to Its Category
Among the 78,450 products we've scored in the Plant-based foods and beverages category, the average safety score is 97.7/100. Strawberry birthday cake sweetened multigrain cereal scores 47.7 points below that category average (50/100 vs. 97.7/100), so it is a comparatively weaker pick for shoppers screening within that category specifically, rather than against the product catalog as a whole.
Ingredient-list length vs other Plant-based foods and beverages products
Strawberry birthday cake sweetened multigrain cereal lists 37 ingredients on its label
37 96th percentile a longer ingredient list than 96% of the 63,434 products we track
Each bar is a band; taller bars hold more products. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Distribution as text
- 0–2
- 3,888 products (6%)
- 2–4
- 7,927 products (12%)
- 4–6
- 8,831 products (14%)
- 6–8
- 7,029 products (11%)
- 8–10
- 6,313 products (10%)
- 10–12
- 4,193 products (7%)
- 12–14
- 3,461 products (5%)
- 14–16
- 3,042 products (5%)
- 16–18
- 2,501 products (4%)
- 18–20
- 2,052 products (3%)
- 20–22
- 1,820 products (3%)
- 22–24
- 1,760 products (3%)
- 24–26
- 1,622 products (3%)
- 26–28
- 1,604 products (3%)
- 28–30
- 1,363 products (2%)
- 30–32
- 1,200 products (2%)
- 32–34
- 1,076 products (2%)
- 34–36
- 902 products (1%)
- 36–38
- 644 products (1%)
- 38–40
- 540 products (1%)
- 40 and above
- 1,666 products (3%)
Source Open Food Facts, product label ingredient lists · July 2026
Ingredient-list length is a descriptive property of the label, not a safety rating. A longer list is not automatically worse and a shorter one is not automatically better; the count is shown so the label can be placed against a comparable population. The comparison here runs against the 63,434 Plant-based foods and beverages products we publish with a parsed label, not against the whole catalogue, because list length varies far more between categories than within one.
Ingredient Safety Analysis
Full Ingredient List
Corn flour blend (whole grain yellow corn flour, degerminated yellow corn flour), sugar, wheat flour, whole grain oat flour, maltodextrin, invert sugar, contains 2% or less of oat fiber, salt, vegetable oil (hydrogenated coconut, soybean and/or cottonseed), soluble corn fiber, degerminated yellow corn flour, natural flavor, cornstarch, red 40, turmeric extract color, annatto extract color, blue 1, bht for freshness, color added. vitamins and minerals: vitamin c (sodium ascorbate and ascorbic acid), niacinamide, reduced iron, zinc oxide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride and thiamin mononitrate), vitamin a palmitate, folic acid, vitamin b12, vitamin d3.
Categories
Data Sources
Data as of July 2026. Source: OpenFoodFacts, FDA SAFFA, CSPI Chemical Cuisine.
Product data from OpenFoodFacts (ODbL). Ingredient safety ratings from FDA SAFFA and CSPI Chemical Cuisine. See our methodology for details.
This information is for reference only and does not constitute dietary or medical advice.
More from Kellogg's
Cross-brand products with similar screening profiles
Two PlainFoodSafe-derived peer sets for Strawberry birthday cake sweetened multigrain cereal, both outside the Kellogg's brand so the neighborhoods are not catalog containment (the More-from block above stays brand-local).
Similar safety score
Nearest cross-brand products by ingredient screening score (50/100 here).
Similar ingredient-count peers
Nearest cross-brand labels by linked ingredient count (37 here).
Every figure on PlainFoodSafe is rendered directly from OpenFoodFacts and FDA data, no number is typed in by an editor. Product figures are computed directly from OpenFoodFacts, FDA SAFFA, and CSPI Chemical Cuisine data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of July 2026.
