Strawberry birthday cake sweetened multigrain cereal

by Kellogg's

50
Concern
Safety Score (out of 100)

Contains 2 flagged ingredients

Strawberry birthday cake sweetened multigrain cereal by Kellogg's receives a safety score of 50/100 based on ingredient analysis using FDA Substances Added to Food (SAFFA) data and CSPI Chemical Cuisine ratings. The product contains 2 ingredients that have been flagged for potential safety concerns by regulatory or consumer advocacy databases. Product label data is sourced from the OpenFoodFacts collaborative database. See the full ingredient breakdown and safety assessment below.

Barcode
0038000208607
Nutri-Score
d
NOVA Group
4 — Ultra-processed
Serving Size
1 1/3 cup (39 g)

What the Data Says About

Strawberry birthday cake sweetened multigrain cereal by Kellogg's carries a composite safety score of 50/100, which we classify as "Concern" on our four-tier shelf-label framework. The score is computed by mapping each labeled ingredient against FDA Substances Added to Food (SAFFA) regulatory status and CSPI Chemical Cuisine classifications, then penalizing the overall product for each additive rated as caution-or-worse. Product data originates from the OpenFoodFacts collaborative catalog; safety annotations come from federal regulators and the Center for Science in the Public Interest.

Our scan identified 2 flagged ingredients in this product — components that at least one official source has classified as requiring caution, targeted avoidance, or further evaluation. Flagged ingredients are the items most likely to surface in FDA inspection findings, state-level ingredient bans, or outbreak-related recall notices, so the per-ingredient breakdown below is the most useful lens for anyone screening this product for a specific dietary concern.

On the NOVA processing scale, Strawberry birthday cake sweetened multigrain cereal is classified as Group 4 (Ultra-processed). NOVA measures industrial processing intensity rather than ingredient-level safety, so it complements the SAFFA and CSPI ratings: a product can be clean on additive flags but heavily processed, or lightly processed but carry individually flagged ingredients. Combining both lenses gives a fuller picture than either alone. The Nutri-Score grade of D reflects nutritional balance — calories, saturated fat, sugar, sodium versus fiber, protein, and produce content — which again is a distinct dimension from additive safety and worth weighing alongside the scores above.

Safety Profile at a Glance

Composite safety metrics for Strawberry birthday cake sweetened multigrain cereal
Metric Value Source
PlainFoodSafe Score 50/100 FDA SAFFA + CSPI composite
Flagged ingredients 2 CSPI/FDA review
NOVA processing group Group 4 OpenFoodFacts
Nutri-Score D OpenFoodFacts

Composite metric derived from FDA SAFFA, CSPI Chemical Cuisine, OpenFoodFacts. See methodology.

Ingredient Safety Analysis

1
Corn Flour Blend
2
Whole Grain Yellow Corn Flour
3
Degerminated Yellow Corn Flour
4
Sugar
Sweetener
Cut Back
5
Wheat Flour
6
Whole Grain Oat Flour
7
Maltodextrin
ANTICAKING AGENT OR FREE-FLOW AGENT, FLAVORING AGENT OR ADJUVANT, HUMECTANT, NUTRIENT SUPPLEMENT, NUTRITIVE SWEETENER, SOLVENT OR VEHICLE, STABILIZER OR THICKENER, SURFACE-ACTIVE AGENT, TEXTURIZER
Safe GRAS
8
Invert Sugar
FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, NUTRITIVE SWEETENER
Cut Back GRAS
9
Or Less Of Oat Fiber
10
Salt
Flavoring
Cut Back
11
Vegetable Oil
12
Organic Coconut
13
Soybean
14
Cottonseed
15
Soluble Corn Fiber
16
Natural Flavor
17
Cornstarch
ANTICAKING AGENT OR FREE-FLOW AGENT, DRYING AGENT, FLAVORING AGENT OR ADJUVANT, FORMULATION AID, HUMECTANT, NON-NUTRITIVE SWEETENER, NUTRITIVE SWEETENER, SOLVENT OR VEHICLE, STABILIZER OR THICKENER, TEXTURIZER
GRAS
18
Red 40
Avoid Approved (certified color)
19
Turmeric Extract Color
20
Annatto Extract Color
21
Blue 1
Caution Approved (certified color)
22
Bht For Freshness
23
Color Added. Vitamins And Minerals: Vitamin C
24
Sodium Ascorbate And Ascorbic Acid
25
Niacinamide
FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, NUTRIENT SUPPLEMENT
GRAS
26
Reduced Iron
27
Zinc Oxide
COLOR OR COLORING ADJUNCT, NUTRIENT SUPPLEMENT
GRAS
28
Vitamin B6
29
Pyridoxine Hydrochloride
NUTRIENT SUPPLEMENT
GRAS
30
Vitamin B2
31
Riboflavin
COLOR OR COLORING ADJUNCT, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, NUTRIENT SUPPLEMENT
GRAS
32
Vitamin B1
33
Thiamin Hydrochloride And Thiamin Mononitrate
34
Vitamin A Palmitate
COLOR OR COLORING ADJUNCT, NUTRIENT SUPPLEMENT
GRAS
35
Folic Acid
NUTRIENT SUPPLEMENT
Approved
36
Vitamin B12
37
Vitamin D3

Full Ingredient List

Corn flour blend (whole grain yellow corn flour, degerminated yellow corn flour), sugar, wheat flour, whole grain oat flour, maltodextrin, invert sugar, contains 2% or less of oat fiber, salt, vegetable oil (hydrogenated coconut, soybean and/or cottonseed), soluble corn fiber, degerminated yellow corn flour, natural flavor, cornstarch, red 40, turmeric extract color, annatto extract color, blue 1, bht for freshness, color added. vitamins and minerals: vitamin c (sodium ascorbate and ascorbic acid), niacinamide, reduced iron, zinc oxide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride and thiamin mononitrate), vitamin a palmitate, folic acid, vitamin b12, vitamin d3.

Categories

Plant-based foods and beverages Plant-based foods Cereals and potatoes Cereals and their products

Data Sources

Data as of 2025. Source: OpenFoodFacts, FDA SAFFA, CSPI Chemical Cuisine.

Product data from OpenFoodFacts (ODbL). Ingredient safety ratings from FDA SAFFA and CSPI Chemical Cuisine. See our methodology for details.

This information is for reference only and does not constitute dietary or medical advice.

Related

Data sourced from official FDA, USDA, and CDC food-safety databases. See our methodology for details. Retrieved and formatted by PlainFoodSafe Editorial