Concern

Roundy's, essentially you, fruit & yogurt cereal, crispy rice & wheat flakes with oat & fruit clusters & yogurt-coated clusters

by Roundy's

Open Food Facts label for barcode 0011150299572 · Roundy's · Plant-based foods and beverages. Screening numbers and flags live in the verdict band below. This hero only situates the source record.

Barcode 0011150299572 · Serving size 0.75 cup (32 g)

The verdict

Roundy's, essentially you, fruit & yogurt cereal, crispy rice & wheat flakes with oat & fruit clusters & yogurt-coated clusters by Roundy's scores 50/100 in PlainFoodSafe's ingredient screening. We compared its 53 labeled ingredients with FDA SAFFA regulatory records and CSPI Chemical Cuisine ratings; 2 ingredients are flagged for caution. The source parser split this into a very long 53-component record, beginning with Rice, Whole Grain Wheat, Sugar. That density can include amounts and label fragments, so verify the physical label before relying on ingredient order or completeness. This is not a recall, allergy, medical, or dietary-safety determination.

50/100
Concern safety score
2
Few flagged · of 53 analyzed
Group 4
Ultra-processed
D
Nutri-Score nutrition grade

Computed directly from OpenFoodFacts ingredient data cross-referenced with FDA SAFFA and CSPI Chemical Cuisine ratings. See our methodology for the scoring formula.

Composite profile score

One verdict from three independent sources

38/100

Grade F

Ingredient Safety

50/100

FDA/CSPI flagged-ingredient screening

Processing Level

NOVA 4

Ultra-processed foods

Nutrition Grade

D

Nutri-Score front-of-pack nutrition grade

Weighted 50% ingredient safety / 25% processing level / 25% nutrition grade. A dimension with no data for this product (common: source coverage is partial) is dropped and its weight redistributes across the remaining dimensions, so missing data never silently lowers the score. See the full benchmark table.

50299572 · Open Food Facts · July 2026

Roundy's, essentially you, fruit & yogurt cereal, crispy rice & wheat flakes with oat & fruit clusters & yogurt-coated clusters label screening desk

SCORE-CONC 50/100 FLAG-FEW 2 flagged LEN-DENSE 53 ing. REG-PART 34% reg. NOVA-G4 G4 ultra NUTRI-D Nutri-D RANK-SHORT Len top 1% LEAD-FLAG Blue 1 PHOTO-FINISH Fortune Cookies · ±0 BOOK-OFF …299572 · July 2026

18 of 53 parsed ingredients carry FDA SAFFA or CSPI coverage (lead: Blue 1). Source sheet 50299572 · Open Food Facts · July 2026. The screening score and flag counts are in the verdict band above. This desk is the provenance stamp, not a second scorecard. Methodology · Read with nearest score peer: Fortune Cookies · Nearest score peer is Fortune Cookies at the same screening score.

Screening model notes

How Nutri-Score, NOVA, and list length read this record

This label lands in the third of four positions on the published scale. What separates that position from its neighbours is arithmetic rather than judgement: identical inputs run through the documented weighting always arrive at the same place. Anyone who works the calculation through by hand, using the methodology write-up together with the itemised ratings further down, will reproduce this number exactly — which is the reason for publishing a computed figure instead of an opinion.

This label falls in the fourth Nutri-Score band. The model arrives there when its penalty terms — energy density, sugars, saturated fat, sodium — carry more weight in the calculation than the fibre, protein and produce content it credits. The band covers a wide span of the points scale, so position within it is not visible from the letter alone. The grade reflects the declared nutrition panel and is unrelated to the additive ratings listed below, which come from different bodies applying different criteria.

The declared list is among the longer ones in this catalogue. A component set this wide means the screen returns many individual ratings, and the composite accumulates a large number of small contributions instead of turning on a handful of entries. At this length the per-component table below is substantially more informative than the single figure, because the figure compresses a great deal of variation into one number.

Cross-brand screening score neighbourhood

1. Roundy's, essentially you, fruit & yogurt cereal, crispy rice & wheat flakes with oat & fruit clusters & yogurt-coated clusters: 50/100 · 100% of the leader · rank #11. Roundy's, essentially you…50/1002. Fortune Cookies: 50/100 · 100% of the leader · rank #22. Fortune Cookies50/1003. Cranberry Grape Juice Beverage: 50/100 · 100% of the leader · rank #33. Cranberry Grape Juice Bev…50/1004. Ajishima, Roasted Wasabi Seasame Rice Seasoning: 50/100 · 100% of the leader · rank #44. Ajishima, Roasted Wasabi …50/1005. Hapi snacks, sriracha peas, spicy, chili garlic coated green peas: 50/100 · 100% of the leader · rank #55. Hapi snacks, sriracha pea…50/100
Nearest cross-brand screening scores for Roundy's, essentially you, fruit & yogurt cereal, crispy rice & wheat flakes with oat & fruit clusters & yogurt-coated clusters (50/100 on 53 parsed ingredients).
Chart values as text

Unit: PlainFoodSafe screening score out of 100. Data current as of July 2026.

Roundy's, essentially you, fruit & yogurt cereal, crispy rice & wheat flakes with oat & fruit clusters & yogurt-coated clusters
50/100
Fortune Cookies
50/100
Cranberry Grape Juice Beverage
50/100
Ajishima, Roasted Wasabi Seasame Rice Seasoning
50/100
Hapi snacks, sriracha peas, spicy, chili garlic coated green peas
50/100

How It Compares to Its Category

Among the 78,450 products we've scored in the Plant-based foods and beverages category, the average safety score is 97.7/100. Roundy's, essentially you, fruit & yogurt cereal, crispy rice & wheat flakes with oat & fruit clusters & yogurt-coated clusters scores 47.7 points below that category average (50/100 vs. 97.7/100), so it is a comparatively weaker pick for shoppers screening within that category specifically, rather than against the product catalog as a whole.

Ingredient-list length vs other Plant-based foods and beverages products

Roundy's, essentially you, fruit & yogurt cereal, crispy rice & wheat flakes with oat & fruit clusters & yogurt-coated clusters lists 53 ingredients on its label

53 99th percentile a longer ingredient list than 99% of the 63,434 products we track

0–2: 3,907 products (6%). Below this entry. 2–4: 7,921 products (12%). Below this entry. 4–6: 8,845 products (14%). Below this entry. 6–8: 7,032 products (11%). Below this entry. 8–10: 6,320 products (10%). Below this entry. 10–12: 4,190 products (7%). Below this entry. 12–14: 3,449 products (5%). Below this entry. 14–16: 3,051 products (5%). Below this entry. 16–18: 2,493 products (4%). Below this entry. 18–20: 2,053 products (3%). Below this entry. 20–22: 1,808 products (3%). Below this entry. 22–24: 1,758 products (3%). Below this entry. 24–26: 1,623 products (3%). Below this entry. 26–28: 1,606 products (3%). Below this entry. 28–30: 1,360 products (2%). Below this entry. 30–32: 1,198 products (2%). Below this entry. 32–34: 1,081 products (2%). Below this entry. 34–36: 901 products (1%). Below this entry. 36–38: 649 products (1%). Below this entry. 38–40: 534 products (1%). Below this entry. 40–42: 1,655 products (3%). This entry sits in this band. This product 0 42 every published Plant-based foods and beverages product, bucketed by value

Each bar is a band; taller bars hold more products. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Distribution as text

63,434 products, bucketed in bands of 2. This entry: 53 (99th percentile). Data current as of July 2026.

0–2
3,907 products (6%)
2–4
7,921 products (12%)
4–6
8,845 products (14%)
6–8
7,032 products (11%)
8–10
6,320 products (10%)
10–12
4,190 products (7%)
12–14
3,449 products (5%)
14–16
3,051 products (5%)
16–18
2,493 products (4%)
18–20
2,053 products (3%)
20–22
1,808 products (3%)
22–24
1,758 products (3%)
24–26
1,623 products (3%)
26–28
1,606 products (3%)
28–30
1,360 products (2%)
30–32
1,198 products (2%)
32–34
1,081 products (2%)
34–36
901 products (1%)
36–38
649 products (1%)
38–40
534 products (1%)
40 and above
1,655 products (3%)

Source Open Food Facts, product label ingredient lists · July 2026

Ingredient-list length is a descriptive property of the label, not a safety rating. A longer list is not automatically worse and a shorter one is not automatically better; the count is shown so the label can be placed against a comparable population. The comparison here runs against the 63,434 Plant-based foods and beverages products we publish with a parsed label, not against the whole catalogue, because list length varies far more between categories than within one.

Ingredient Safety Analysis

How the 50/100 score is built

Screening starts at 100 and subtracts severity-weighted FDA SAFFA / CSPI flags (2 flagged of 53 labeled). The floor is 0 when deductions exceed 100.

1
Rice
2
Whole Grain Wheat
3
Sugar
Sweetener
Cut Back
4
Wheat Bran
5
Whole Grain Rolled Oats
6
Soluble Wheat Fiber
7
Sugar
Sweetener
Cut Back
8
Cornstarch
ANTICAKING AGENT OR FREE-FLOW AGENT, DRYING AGENT, FLAVORING AGENT OR ADJUVANT, FORMULATION AID, HUMECTANT, NON-NUTRITIVE SWEETENER, NUTRITIVE SWEETENER, SOLVENT OR VEHICLE, STABILIZER OR THICKENER, TEXTURIZER
GRAS
9
Or Less Of Corn Syrup
10
Rice Flour
11
Salt
Flavoring
Cut Back
12
Malted Barley Syrup
13
Vegetable Oils
14
Palm Kernel And Canola
15
Apples
16
Dextrose
ANTICAKING AGENT OR FREE-FLOW AGENT, COLOR OR COLORING ADJUNCT, DRYING AGENT, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, HUMECTANT, LUBRICANT OR RELEASE AGENT, NUTRITIVE SWEETENER, SOLVENT OR VEHICLE, STABILIZER OR THICKENER
Cut Back GRAS
17
Wheat Flakes
18
Whole Grain Wheat Flour
19
Honey
20
Natural Flavor
21
Nonfat Dry Milk
22
Nonfat Yogurt Powder
23
Cultured Nonfat Milk
24
Soy Lecithin
25
Molasses
26
Artificial Flavor
27
Citric Acid
ANTIMICROBIAL AGENT, ANTIOXIDANT, ENZYME, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, LEAVENING AGENT, PH CONTROL AGENT, SEQUESTRANT, SOLVENT OR VEHICLE, SURFACE-ACTIVE AGENT
Safe GRAS
28
Degermed Yellow Corn Meal
29
Mixed Tocopherols And Bht Added To Preserve Freshness
30
Malic Acid
FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, PH CONTROL AGENT, SYNERGIST
Safe GRAS
31
Trisodium Phosphate
32
Added Color
33
Baking Soda
34
Red 40
Avoid Approved (certified color)
35
Blue 1
Caution Approved (certified color)
36
Calcium Stearate
ANTICAKING AGENT OR FREE-FLOW AGENT, EMULSIFIER OR EMULSIFIER SALT, FLAVORING AGENT OR ADJUVANT, FORMULATION AID, LUBRICANT OR RELEASE AGENT, STABILIZER OR THICKENER
GRAS
37
Sodium Sulfite
ANTIOXIDANT, COLOR OR COLORING ADJUNCT, DOUGH STRENGTHENER, FLOUR TREATING AGENT, FORMULATION AID, OXIDIZING OR REDUCING AGENT, PH CONTROL AGENT
GRAS
38
Sodium Ascorbate
ANTIOXIDANT, COLOR OR COLORING ADJUNCT, DOUGH STRENGTHENER, FLOUR TREATING AGENT, LEAVENING AGENT, NUTRIENT SUPPLEMENT, OXIDIZING OR REDUCING AGENT, PROCESSING AID, SURFACE-FINISHING AGENT
GRAS
39
Vitamin C
40
Alpha Tocopherol Acetate
41
Vitamin E
42
Reduced Iron
43
Niacinamide
FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, NUTRIENT SUPPLEMENT
GRAS
44
Pyridoxine Hydrochloride
NUTRIENT SUPPLEMENT
GRAS
45
Vitamin B6
46
Vitamin A Palmitate
COLOR OR COLORING ADJUNCT, NUTRIENT SUPPLEMENT
GRAS
47
Riboflavin
COLOR OR COLORING ADJUNCT, FLAVOR ENHANCER, FLAVORING AGENT OR ADJUVANT, NUTRIENT SUPPLEMENT
GRAS
48
Vitamin B2
49
Thiamin Mononitrate
50
Vitamin B1
51
Folic Acid
NUTRIENT SUPPLEMENT
Approved
52
Vitamin D
NUTRIENT SUPPLEMENT
GRAS
53
Vitamin B12

Full Ingredient List

Rice, whole grain wheat, sugar, wheat bran, whole grain rolled oats, soluble wheat fiber, powdered sugar (sugar, cornstarch), contains 2% or less of corn syrup, rice flour, salt, malted barley syrup, vegetable oils (palm kernel and canola), dried apples, dextrose, wheat flakes, whole grain wheat flour, honey, natural flavor, nonfat dry milk, nonfat yogurt powder (cultured nonfat milk), soy lecithin, molasses, artificial flavor, citric acid, cornstarch, degermed yellow corn meal, mixed tocopherols and bht added to preserve freshness, malic acid, trisodium phosphate, added color, baking soda, red 40, blue 1, calcium stearate, sodium sulfite (to promote color retention). vitamins and minerals: sodium ascorbate (vitamin c), alpha tocopherol acetate (vitamin e), reduced iron, niacinamide, pyridoxine hydrochloride (vitamin b6), vitamin a palmitate, riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), folic acid, vitamin d, vitamin b12.

Categories

Plant-based foods and beverages Plant-based foods Cereals and potatoes Cereals and their products

Mid-score cross-brand comparables for Roundy's, essentially you, fruit & yogurt cereal, crispy rice & wheat flakes with oat & fruit clusters & yogurt-coated clusters

Neighbours outside Roundy's near Roundy's, essentially you, fruit & yogurt cereal, crispy rice & wheat flakes with oat & fruit clusters & yogurt-coated clusters's mid-band score (50/100). The 5 same-brand links above stay within Roundy's; these peers cross brands.

Follow the flagged-label evidence

Follow the flagged-label evidence

Blue 1 is the first flagged ingredient selected from Roundy's, essentially you, fruit & yogurt cereal, crispy rice & wheat flakes with oat & fruit clusters & yogurt-coated clusters's parsed label. Start with that ingredient’s source context, then compare the rest of this 53-ingredient record.

  • Inspect the FDA SAFFA and CSPI context attached to Blue 1. Open Blue 1
  • Compare Roundy's, essentially you, fruit & yogurt cereal, crispy rice & wheat flakes with oat & fruit clusters & yogurt-coated clusters's 2 flagged ingredients with a product from the same score neighbourhood. Compare labels
  • Check how caution flags contribute to the derived screening score before drawing a dietary conclusion. Read the method

This page describes published ingredient-list and source coverage. It is not dietary or medical advice.

Barcode 0011150299572: product data from Open Food Facts (July 2026). Screening from FDA SAFFA and CSPI Chemical Cuisine where attached. Figures are computed from those sources, not editor-typed. Methodology. Reference only, not dietary or medical advice.