Wheat & rice cereal
Open Food Facts label for barcode 0085239906293 · Target Brands Inc. · Plant-based foods and beverages. Screening numbers and flags live in the verdict band below. This hero only situates the source record.
The verdict
Wheat & rice cereal by Target Brands Inc. scores 100/100 in PlainFoodSafe's ingredient screening. We compared its 36 labeled ingredients with FDA SAFFA regulatory records and CSPI Chemical Cuisine ratings; 0 ingredients are flagged for caution. The source parser split this into a very long 36-component record, beginning with Whole Wheat Flour, Sugar, Rice Flour. That density can include amounts and label fragments, so verify the physical label before relying on ingredient order or completeness. This is not a recall, allergy, medical, or dietary-safety determination.
- 100/100
- Safe safety score
- 0
- None flagged · of 36 analyzed
- Group 4
- Ultra-processed
- D
- Nutri-Score nutrition grade
Computed directly from OpenFoodFacts ingredient data cross-referenced with FDA SAFFA and CSPI Chemical Cuisine ratings. See our methodology for the scoring formula.
Composite profile score
One verdict from three independent sources
63/100
Grade C+
Ingredient Safety
100/100
FDA/CSPI flagged-ingredient screening
Processing Level
NOVA 4
Ultra-processed foods
Nutrition Grade
D
Nutri-Score front-of-pack nutrition grade
Weighted 50% ingredient safety / 25% processing level / 25% nutrition grade. A dimension with no data for this product (common: source coverage is partial) is dropped and its weight redistributes across the remaining dimensions, so missing data never silently lowers the score. See the full benchmark table.
39906293 · Open Food Facts · July 2026
Wheat & rice cereal label screening desk
17 of 36 parsed ingredients carry FDA SAFFA or CSPI coverage (lead: Ferrous Fumarate). Source sheet 39906293 · Open Food Facts · July 2026. The screening score and flag counts are in the verdict band above. This desk is the provenance stamp, not a second scorecard. Methodology · Read with nearest score peer: Sweetened corn flake cereal · Nearest score peer is Sweetened corn flake cereal at the same screening score.
Screening model notes
How Nutri-Score, NOVA, and list length read this record
Within the four-tier shelf-label framework this site publishes, the composite for this product falls in the highest band. That band is defined by a threshold on the derived score alone: it is where labels land once components carrying caution-or-worse registry ratings contribute little or nothing to the deduction. The band is a summary of what the screened registries return for the components that were parsed, so it inherits their coverage gaps — a component absent from both registries neither raises nor lowers the figure. The threshold and the weighting behind it are set out on the methodology page.
This label falls in the fourth Nutri-Score band. The model arrives there when its penalty terms — energy density, sugars, saturated fat, sodium — carry more weight in the calculation than the fibre, protein and produce content it credits. The band covers a wide span of the points scale, so position within it is not visible from the letter alone. The grade reflects the declared nutrition panel and is unrelated to the additive ratings listed below, which come from different bodies applying different criteria.
The declared list is among the longer ones in this catalogue. A component set this wide means the screen returns many individual ratings, and the composite accumulates a large number of small contributions instead of turning on a handful of entries. At this length the per-component table below is substantially more informative than the single figure, because the figure compresses a great deal of variation into one number.
Cross-brand screening score neighbourhood
How It Compares to Its Category
Among the 78,450 products we've scored in the Plant-based foods and beverages category, the average safety score is 97.7/100. Wheat & rice cereal scores 2.3 points above that category average (100/100 vs. 97.7/100), so it is roughly typical for shoppers screening within that category specifically, rather than against the product catalog as a whole.
Ingredient-list length vs other Plant-based foods and beverages products
Wheat & rice cereal lists 36 ingredients on its label
36 96th percentile a longer ingredient list than 96% of the 63,434 products we track
Each bar is a band; taller bars hold more products. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Distribution as text
- 0–2
- 3,907 products (6%)
- 2–4
- 7,921 products (12%)
- 4–6
- 8,845 products (14%)
- 6–8
- 7,032 products (11%)
- 8–10
- 6,320 products (10%)
- 10–12
- 4,190 products (7%)
- 12–14
- 3,449 products (5%)
- 14–16
- 3,051 products (5%)
- 16–18
- 2,493 products (4%)
- 18–20
- 2,053 products (3%)
- 20–22
- 1,808 products (3%)
- 22–24
- 1,758 products (3%)
- 24–26
- 1,623 products (3%)
- 26–28
- 1,606 products (3%)
- 28–30
- 1,360 products (2%)
- 30–32
- 1,198 products (2%)
- 32–34
- 1,081 products (2%)
- 34–36
- 901 products (1%)
- 36–38
- 649 products (1%)
- 38–40
- 534 products (1%)
- 40 and above
- 1,655 products (3%)
Source Open Food Facts, product label ingredient lists · July 2026
Ingredient-list length is a descriptive property of the label, not a safety rating. A longer list is not automatically worse and a shorter one is not automatically better; the count is shown so the label can be placed against a comparable population. The comparison here runs against the 63,434 Plant-based foods and beverages products we publish with a parsed label, not against the whole catalogue, because list length varies far more between categories than within one.
Ingredient Safety Analysis
Full Ingredient List
Whole wheat flour, sugar, rice flour, canola oil, fructose, dextrose, maltodextrin, contains 2% or less of: salt, calcium carbonate, cinnamon, soy lecithin, trisodium phosphate, vitamin c (sodium ascorbate), color (caramel, annatto extract), iron (ferrous fumarate), vitamin a (palmitate), niacin (niacinamide), zinc (zinc oxide), vitamin b12 (cyanocobalamin), vitamin b1 (thiamine mononitrate), vitamin b6 (pyridoxine hydrochloride), vitamin d (cholecalciferol), vitamin b2 (riboflavin), folic acid. bht added to packaging to help preserve freshness.
Other products containing Folic Acid. Bht Added To Packaging To Help Preserve Freshness
Folic Acid. Bht Added To Packaging To Help Preserve Freshness is the least common ingredient on this label, appearing in 24 products across the catalog. See its safety profile.
Categories
More from Target Brands Inc.
High-score cross-brand comparables for Wheat & rice cereal
Neighbours outside Target Brands Inc. with screening scores in the same high band as Wheat & rice cereal (100/100 here). The 5 same-brand links above stay within Target Brands Inc.; these peers cross brands.
Same high-band screening score
Nearest cross-brand products by screening score (100/100 here, no caution flags on the parsed list).
Long-label peers (21+ ingredients)
Nearest cross-brand labels by linked ingredient count (36 on 0085239906293).
Read the longer label in layers
Read the longer label in layers
Wheat & rice cereal has a longer ingredient list than 96% of its Plant-based foods and beverages category comparison set. Use the ingredient table before relying on its single screening score.
- Open Ferrous Fumarate first, then work through the remaining 36 parsed entries. Inspect ingredients
- Compare this longer label with a cross-brand product of similar list depth. Compare label depth
- Use the methodology to separate a derived screening score from dietary or medical advice. Read the boundary
This page describes published ingredient-list and source coverage. It is not dietary or medical advice.
Barcode 0085239906293: product data from Open Food Facts (July 2026). Screening from FDA SAFFA and CSPI Chemical Cuisine where attached. Figures are computed from those sources, not editor-typed. Methodology. Reference only, not dietary or medical advice.