Max Protein
by Ensure
Open Food Facts label for barcode 0070074692654 · Ensure · Dietary supplements. Screening numbers and flags live in the verdict band below. This hero only situates the source record.
The verdict
Max Protein by Ensure scores 65/100 in PlainFoodSafe's ingredient screening. We compared its 39 labeled ingredients with FDA SAFFA regulatory records and CSPI Chemical Cuisine ratings; 3 ingredients are flagged for caution. The source parser split this into a very long 39-component record, beginning with Water, Milk Protein Concentrate, Calcium Caseinate. That density can include amounts and label fragments, so verify the physical label before relying on ingredient order or completeness. This is not a recall, allergy, medical, or dietary-safety determination.
- 65/100
- Concern safety score
- 3
- Few flagged · of 39 analyzed
- Group 4
- Ultra-processed
- 0070074692654
- Barcode (UPC/EAN)
Computed directly from OpenFoodFacts ingredient data cross-referenced with FDA SAFFA and CSPI Chemical Cuisine ratings. See our methodology for the scoring formula.
Composite profile score
One verdict from three independent sources
47/100
Grade D
Ingredient Safety
65/100
FDA/CSPI flagged-ingredient screening
Processing Level
NOVA 4
Ultra-processed foods
Nutrition Grade
N/A
Nutri-Score front-of-pack nutrition grade
Weighted 50% ingredient safety / 25% processing level / 25% nutrition grade. A dimension with no data for this product (common: source coverage is partial) is dropped and its weight redistributes across the remaining dimensions, so missing data never silently lowers the score. See the full benchmark table.
74692654 · Open Food Facts · July 2026
Max Protein label screening desk
22 of 39 parsed ingredients carry FDA SAFFA or CSPI coverage (lead: Acesulfame Potassium). Source sheet 74692654 · Open Food Facts · July 2026. The screening score and flag counts are in the verdict band above. This desk is the provenance stamp, not a second scorecard. Methodology · Read with nearest score peer: Glucerna hungersmart · Nearest score peer is Glucerna hungersmart at the same screening score.
Screening model notes
How Nutri-Score, NOVA, and list length read this record
This label lands in the third of four positions on the published scale. What separates that position from its neighbours is arithmetic rather than judgement: identical inputs run through the documented weighting always arrive at the same place. Anyone who works the calculation through by hand, using the methodology write-up together with the itemised ratings further down, will reproduce this number exactly — which is the reason for publishing a computed figure instead of an opinion.
Nutri-Score is not defined for this product's category. The model excludes certain categories by design — among them plain waters, herbs, teas and coffees, and some single-ingredient products — rather than attempting a grade and failing. No nutritional band therefore accompanies the additive screen on this page, and its absence is a property of the category rather than a finding about this particular label. The registry screen below is unaffected by the exclusion and covers additive ratings as normal.
The declared list is among the longer ones in this catalogue. A component set this wide means the screen returns many individual ratings, and the composite accumulates a large number of small contributions instead of turning on a handful of entries. At this length the per-component table below is substantially more informative than the single figure, because the figure compresses a great deal of variation into one number.
Cross-brand screening score neighbourhood
How It Compares to Its Category
Among the 3,895 products we've scored in the Dietary supplements category, the average safety score is 93.5/100. Max Protein scores 28.5 points below that category average (65/100 vs. 93.5/100), so it is a comparatively weaker pick for shoppers screening within that category specifically, rather than against the product catalog as a whole.
Ingredient-list length vs other Dietary supplements products
Max Protein lists 39 ingredients on its label
39 90th percentile a longer ingredient list than 90% of the 2,658 products we track
Each bar is a band; taller bars hold more products. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Distribution as text
- 0–2
- 32 products (1%)
- 2–4
- 102 products (4%)
- 4–6
- 197 products (7%)
- 6–8
- 258 products (10%)
- 8–10
- 249 products (9%)
- 10–12
- 252 products (9%)
- 12–14
- 226 products (9%)
- 14–16
- 185 products (7%)
- 16–18
- 152 products (6%)
- 18–20
- 131 products (5%)
- 20–22
- 127 products (5%)
- 22–24
- 87 products (3%)
- 24–26
- 88 products (3%)
- 26–28
- 64 products (2%)
- 28–30
- 57 products (2%)
- 30–32
- 39 products (1%)
- 32–34
- 33 products (1%)
- 34–36
- 41 products (2%)
- 36–38
- 47 products (2%)
- 38–40
- 36 products (1%)
- 40 and above
- 255 products (10%)
Source Open Food Facts, product label ingredient lists · July 2026
Ingredient-list length is a descriptive property of the label, not a safety rating. A longer list is not automatically worse and a shorter one is not automatically better; the count is shown so the label can be placed against a comparable population. The comparison here runs against the 2,658 Dietary supplements products we publish with a parsed label, not against the whole catalogue, because list length varies far more between categories than within one.
Ingredient Safety Analysis
How the 65/100 score is built
Screening starts at 100 and subtracts severity-weighted FDA SAFFA / CSPI flags (3 flagged of 39 labeled). The floor is 0 when deductions exceed 100.
Full Ingredient List
WATER, MILK PROTEIN CONCENTRATE, CALCIUM CASEINATE, SOLUBLE CORN FIBER, HIGH OLEIC SUNFLOWER OIL, VITAMINS AND MINERALS, NATURAL AND ARTIFICIAL FLAVOR, CELLULOSE GEL, SALT, CELLULOSE GUM, CARRAGEENAN, ACESULFAME POTASSIUM, SUCRALOSE, POTASSIUM CHLORIDE, POTASSIUM PHOSPHATE, SODIUM ASCORBATE, SODIUM PHOSPHATE, POTASSIUM HYDROXIDE, CHOLINE CHLORIDE, FERROUS SULFATE, ZINC SULFATE, ALPHA-TOCOPHERYL ACETATE, NIACINAMIDE, CALCIUM PANTOTHENATE, MANGANESE SULFATE, COPPER SULFATE, THIAMINE HYDROCHLORIDE, PYRIDOXINE HYDROCHLORIDE, RIBOFLAVIN, VITAMIN A PALMITATE, FOLIC ACID, CHROMIUM CHLORIDE, PHYLLOQUINONE, SODIUM MOLYBDATE, POTASSIUM IODIDE, SODIUM SELENATE, VITAMIN D3, BIOTIN, VITAMIN B12.
Other products containing Alpha-tocopheryl Acetate
Alpha-tocopheryl Acetate is the least common ingredient on this label, appearing in 169 products across the catalog. See its safety profile.
Categories
More from Ensure
Mid-score cross-brand comparables for Max Protein
Neighbours outside Ensure near Max Protein's mid-band score (65/100). The 5 same-brand links above stay within Ensure; these peers cross brands.
Same mid-band screening score
Nearest cross-brand products by screening score (3 flagged of 39 on 0070074692654).
Long-label peers (21+ ingredients)
Nearest cross-brand labels by linked ingredient count (39 on 0070074692654).
Follow the flagged-label evidence
Follow the flagged-label evidence
Acesulfame Potassium is the first flagged ingredient selected from Max Protein's parsed label. Start with that ingredient’s source context, then compare the rest of this 39-ingredient record.
- Inspect the FDA SAFFA and CSPI context attached to Acesulfame Potassium. Open Acesulfame Potassium
- Compare Max Protein's 3 flagged ingredients with a product from the same score neighbourhood. Compare labels
- Check how caution flags contribute to the derived screening score before drawing a dietary conclusion. Read the method
This page describes published ingredient-list and source coverage. It is not dietary or medical advice.
Barcode 0070074692654: product data from Open Food Facts (July 2026). Screening from FDA SAFFA and CSPI Chemical Cuisine where attached. Figures are computed from those sources, not editor-typed. Methodology. Reference only, not dietary or medical advice.