Max Protein Nutrition Shake
by Ensure
Open Food Facts label for barcode 0070074668970 · Ensure · Dietary supplements. Screening numbers and flags live in the verdict band below. This hero only situates the source record.
The verdict
Max Protein Nutrition Shake by Ensure scores 80/100 in PlainFoodSafe's ingredient screening. We compared its 40 labeled ingredients with FDA SAFFA regulatory records and CSPI Chemical Cuisine ratings; 2 ingredients are flagged for caution. The source parser split this into a very long 40-component record, beginning with Water, Milk Protein Concentrate, Calcium Caseinate. That density can include amounts and label fragments, so verify the physical label before relying on ingredient order or completeness. This is not a recall, allergy, medical, or dietary-safety determination.
- 80/100
- Caution safety score
- 2
- Few flagged · of 40 analyzed
- Group 4
- Ultra-processed
- 0070074668970
- Barcode (UPC/EAN)
Computed directly from OpenFoodFacts ingredient data cross-referenced with FDA SAFFA and CSPI Chemical Cuisine ratings. See our methodology for the scoring formula.
Composite profile score
One verdict from three independent sources
57/100
Grade C
Ingredient Safety
80/100
FDA/CSPI flagged-ingredient screening
Processing Level
NOVA 4
Ultra-processed foods
Nutrition Grade
N/A
Nutri-Score front-of-pack nutrition grade
Weighted 50% ingredient safety / 25% processing level / 25% nutrition grade. A dimension with no data for this product (common: source coverage is partial) is dropped and its weight redistributes across the remaining dimensions, so missing data never silently lowers the score. See the full benchmark table.
74668970 · Open Food Facts · July 2026
Max Protein Nutrition Shake label screening desk
21 of 40 parsed ingredients carry FDA SAFFA or CSPI coverage (lead: Acesulfame Potassium). Source sheet 74668970 · Open Food Facts · July 2026. The screening score and flag counts are in the verdict band above. This desk is the provenance stamp, not a second scorecard. Methodology · Read with nearest score peer: Rich Chocolate Shake, Rich Chocolate · Nearest score peer is Rich Chocolate Shake, Rich Chocolate at the same screening score.
Screening model notes
How Nutri-Score, NOVA, and list length read this record
The composite for this product falls in the second band of the four-tier framework. That band collects labels whose registry-rated components pull the derived score down measurably without dominating it. Position inside a band is not visible from the band name, and two labels sharing it can differ in how many components were rated and how severely. This is a threshold on an index computed here from public data, not a regulatory classification of any kind; the exact cut-offs are published on the methodology page.
Nutri-Score is not defined for this product's category. The model excludes certain categories by design — among them plain waters, herbs, teas and coffees, and some single-ingredient products — rather than attempting a grade and failing. No nutritional band therefore accompanies the additive screen on this page, and its absence is a property of the category rather than a finding about this particular label. The registry screen below is unaffected by the exclusion and covers additive ratings as normal.
The declared list is among the longer ones in this catalogue. A component set this wide means the screen returns many individual ratings, and the composite accumulates a large number of small contributions instead of turning on a handful of entries. At this length the per-component table below is substantially more informative than the single figure, because the figure compresses a great deal of variation into one number.
Cross-brand screening score neighbourhood
How It Compares to Its Category
Among the 3,895 products we've scored in the Dietary supplements category, the average safety score is 93.5/100. Max Protein Nutrition Shake scores 13.5 points below that category average (80/100 vs. 93.5/100), so it is a comparatively weaker pick for shoppers screening within that category specifically, rather than against the product catalog as a whole.
Ingredient-list length vs other Dietary supplements products
Max Protein Nutrition Shake lists 40 ingredients on its label
40 90th percentile a longer ingredient list than 90% of the 2,658 products we track
Each bar is a band; taller bars hold more products. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Distribution as text
- 0–2
- 32 products (1%)
- 2–4
- 102 products (4%)
- 4–6
- 197 products (7%)
- 6–8
- 258 products (10%)
- 8–10
- 249 products (9%)
- 10–12
- 252 products (9%)
- 12–14
- 226 products (9%)
- 14–16
- 185 products (7%)
- 16–18
- 152 products (6%)
- 18–20
- 131 products (5%)
- 20–22
- 127 products (5%)
- 22–24
- 87 products (3%)
- 24–26
- 88 products (3%)
- 26–28
- 64 products (2%)
- 28–30
- 57 products (2%)
- 30–32
- 39 products (1%)
- 32–34
- 33 products (1%)
- 34–36
- 41 products (2%)
- 36–38
- 47 products (2%)
- 38–40
- 36 products (1%)
- 40 and above
- 255 products (10%)
Source Open Food Facts, product label ingredient lists · July 2026
Ingredient-list length is a descriptive property of the label, not a safety rating. A longer list is not automatically worse and a shorter one is not automatically better; the count is shown so the label can be placed against a comparable population. The comparison here runs against the 2,658 Dietary supplements products we publish with a parsed label, not against the whole catalogue, because list length varies far more between categories than within one.
Ingredient Safety Analysis
How the 80/100 score is built
Screening starts at 100 and subtracts severity-weighted FDA SAFFA / CSPI flags (2 flagged of 40 labeled). The floor is 0 when deductions exceed 100.
Full Ingredient List
WATER, MILK PROTEIN CONCENTRATE, CALCIUM CASEINATE, COCOA POWDER (PROCESSED WITH ALKALI); LESS THAN 0.5% OF: VITAMINS AND MINERALS, NATURAL AND ARTIFICIAL FLAVOR, INULIN, SOLUBLE CORN FIBER, SUNFLOWER OIL, SALT, CELLULOSE GEL, ACESULFAME POTASSIUM, CELLULOSE GUM, CARRAGEENAN, AND SUCRALOSE. *VITAMINS AND MINERALS: MAGNESIUM PHOSPHATE, SODIUM ASCORBATE, POTASSIUM PHOSPHATE, SODIUM PHOSPHATE, POTASSIUM HYDROXIDE, CHOLINE CHLORIDE, FERROUS SULFATE, dl-ALPHA-TOCOPHERYL ACETATE, NIACINAMIDE, ZINC SULFATE, CALCIUM PANTOTHENATE, THIAMINE HYDROCHLORIDE, PYRIDOXINE HYDROCHLORIDE, RIBOFLAVIN, MANGANESE SULFATE, VITAMIN A PALMITATE, COPPER SULFATE, FOLIC ACID, POTASSIUM IODIDE, PHYLLOQUINONE, SODIUM SELENATE, VITAMIN D3, SODIUM MOLYBDATE, BIOTIN, VITAMIN B12. CONTAINS MILK INGREDIENTS.
Other products containing Vitamins And Minerals
Vitamins And Minerals is the least common ingredient on this label, appearing in 285 products across the catalog. See its safety profile.
Categories
More from Ensure
High-score cross-brand comparables for Max Protein Nutrition Shake
Neighbours outside Ensure with screening scores in the same high band as Max Protein Nutrition Shake (80/100 here). The 5 same-brand links above stay within Ensure; these peers cross brands.
Same high-band screening score
Nearest cross-brand products by screening score (2 flagged of 40 on 0070074668970).
Long-label peers (21+ ingredients)
Nearest cross-brand labels by linked ingredient count (40 on 0070074668970).
Follow the flagged-label evidence
Follow the flagged-label evidence
Acesulfame Potassium is the first flagged ingredient selected from Max Protein Nutrition Shake's parsed label. Start with that ingredient’s source context, then compare the rest of this 40-ingredient record.
- Inspect the FDA SAFFA and CSPI context attached to Acesulfame Potassium. Open Acesulfame Potassium
- Compare Max Protein Nutrition Shake's 2 flagged ingredients with a product from the same score neighbourhood. Compare labels
- Check how caution flags contribute to the derived screening score before drawing a dietary conclusion. Read the method
This page describes published ingredient-list and source coverage. It is not dietary or medical advice.
Barcode 0070074668970: product data from Open Food Facts (July 2026). Screening from FDA SAFFA and CSPI Chemical Cuisine where attached. Figures are computed from those sources, not editor-typed. Methodology. Reference only, not dietary or medical advice.