Keebler
Open Food Facts brand roll-up for Keebler, current as of September 2026. Screening averages and flag shares live in the short-answer band below. This hero only situates the catalog slice.
The short answer
Keebler averages 86.6/100 across the 103 of 168 tracked products that carry an ingredient list, and 23.3% of those contain at least one separately flagged ingredient. The figure summarizes Open Food Facts labels cross-referenced with FDA SAFFA and CSPI; it does not establish recall status, allergy suitability, or the composition of products outside this snapshot.
- 86.6/100
- average ingredient-screening score across 103 scored products
- 168
- tracked products in this brand roll-up
- 23.3%
- scored products with at least one flagged ingredient
- 100%
- of NOVA-classified products that are ultra-processed (Group 4)
Source snapshot current as of September 2026; open individual products before making a product-specific decision.
Portfolio reading
Use the distribution, then open the outliers
With 168 tracked products, the useful signal is the shape of the portfolio rather than one headline score. The current concern-sorted list begins Chips Deluxe Minis made with M&M's minis; Chips Deluxe Minis; M&m Cookies; 23.3% of records contain at least one flagged ingredient while the overall mean is 86.6/100. Open those outliers first, then compare neighboring formulations. The aggregate does not establish recall status, allergen suitability, or the composition of an item outside this snapshot.
Catalog evidence
Ingredient-list coverage comes before the score
Only 103 of 168 tracked Keebler records (61.3%) include an ingredient list. The remaining 65 cannot be screened, so the 86.6/100 mean describes the labelled subset rather than the whole brand.
Next check: use the product rows below to verify the labelled subset, then compare the current package for any unscored item.
What the Data Says About Keebler
Keebler: 168 products tracked, 103 with an ingredient list, avg safety score 86.6/100, 23.3% of those scored products has at least one flagged ingredient.
Because ingredient lists cover only 61.3% of tracked records, this average is a description of the labelled subset, not a brand-wide tier. The coverage gap is the dominant limitation. Scoring methodology + dye-pledge context →
Among the 804 brands with 50+ products (the typical brand in that group flags 18% of its catalog), Keebler's 23.3% flagged share is 5.3 points above that cohort median.
Processing mix (NOVA)
Keebler processing intensity
Keebler's NOVA-classified set is 102 products: 100% ultra-processed (Group 4, 102 items) with Group 4 (ultra-processed) largest at 102. That ultra-processed share sits 21.7 points above the 78.3% median for 1,323 brands with 50+ products. NOVA is processing intensity, not additive safety.
- G1
- 0
- G2
- 0
- G3
- 0
- G4 ultra
- 102 (100%)
Shelf mix
Where Keebler shows up in Open Food Facts
In Open Food Facts shelf labels, Keebler concentrates in Snacks (79, 88% of this top-five); Plant-based foods and beverages (6); Desserts (3); Cooking helpers (1); Sesame-seeds-tree-nuts (1).
Average score by leading shelf label
| Shelf | Scored n | Avg | Flagged |
|---|---|---|---|
| Snacks | 73 | 88.3/100 | 20.5% |
| Plant-based foods and beverages | 6 | 96.7/100 | 33.3% |
| Desserts | 2 | 100/100 | 0% |
Cohort context
Flagged-ingredient share among large brands
Keebler's 23.3% flagged share is measured across 103 scored products. The chart places that rate against the 50 brands with 50+ scored products in this snapshot, the same qualifying cohort used on the rankings page.
Keebler flagged share vs large-brand cohort
23.3% of scored products carry at least one flagged ingredient
23% 0th percentile is at or above the flagged share of 0% of the 50 qualifying brands we track
Each bar is a band; taller bars hold more qualifying brands. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Distribution as text
- 0%–10%
- 0 qualifying brands (0%)
- 10%–20%
- 0 qualifying brands (0%)
- 20%–30%
- 0 qualifying brands (0%)
- 30%–40%
- 0 qualifying brands (0%)
- 40%–50%
- 0 qualifying brands (0%)
- 50%–60%
- 0 qualifying brands (0%)
- 60%–70%
- 0 qualifying brands (0%)
- 70%–80%
- 3 qualifying brands (6%)
- 80%–90%
- 25 qualifying brands (50%)
- 90% and above
- 22 qualifying brands (44%)
Source Open Food Facts × FDA SAFFA × CSPI · September 2026
Portfolio shape
How scores cluster inside this brand
The brand average (86.6/100) summarizes 103 scored products. This distribution shows whether that mean sits on a tight cluster or a wide spread, a few low-scoring SKUs can matter even when the headline average looks strong.
Keebler product score distribution
Brand average 86.6/100 across 103 scored products
87 18th percentile sits above 18% of the 103 scored products we track
Each bar is a band; taller bars hold more scored products. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Distribution as text
- 0–10
- 9 scored products (9%)
- 20–30
- 2 scored products (2%)
- 50–60
- 4 scored products (4%)
- 70–80
- 3 scored products (3%)
- 80–90
- 2 scored products (2%)
- 90–100
- 4 scored products (4%)
- 100 and above
- 79 scored products (77%)
Source Open Food Facts product labels × FDA SAFFA × CSPI · September 2026
Keebler relies most on Yellow 6, an industry staple
Across the 103 Keebler products scored here, Yellow 6 appears in 15. It is used by 1,766 other brands in this database (5.0% of them), so its presence says more about the category than about this brand. A flag records that a named source raised a concern about an ingredient. It is not a finding that a product is unsafe to eat.
| Flagged ingredient | Keebler products | Why it is flagged |
|---|---|---|
| Yellow 6 | 15 | FDA voluntary phase-out target 2027-12-31 (a request, not a ban) · Restricted: California (schools) |
| Yellow 5 | 14 | FDA voluntary phase-out target 2027-12-31 (a request, not a ban) · Restricted: California (schools) |
| Red 40 | 12 | FDA voluntary phase-out target 2027-12-31 (a request, not a ban) · Restricted: California (schools) |
| Blue 1 | 11 | FDA voluntary phase-out target 2027-12-31 (a request, not a ban) · Restricted: California (schools) |
| Blue 2 | 8 | FDA voluntary phase-out target 2027-12-31 (a request, not a ban) · Restricted: California (schools) |
| Caramel Coloring | 3 | Restricted: California (Prop 65 warning for 4-MEI) |
| Carrageenan | 2 | Concern recorded by a review body; no ban cited |
| Red 3 | 2 | FDA ban effective 2027-01-15 · Restricted: California (AB 418; effective 2027-01-01); Federal (FDA; effective 2027-01-15) |
Counts are products in this database whose ingredient list names the flagged ingredient. Flags come from FDA enforcement actions, CSPI Chemical Cuisine ratings and US state ingredient laws; see the methodology for how each source is applied.
Visible product sample
Label complexity does not determine the screening result
Each point is one of the 50 concern-sorted Keebler records shown below. Horizontal position is the number of resolved ingredients on that product's stored label; vertical position is its source-derived screening score. The dashed medians (25.5 ingredients and 100/100) divide this displayed sample only. A longer label is not automatically worse: open a specific product to inspect its flagged rows and source coverage.
- Shown records
- 50
- Median label
- 25.5 ingredients
- Median score
- 100/100
The outlined point is Chips Deluxe Minis made with M&M's minis, the displayed record with the most flagged ingredients (10). Bubble size represents flagged ingredient count plus one, so zero-flagged products remain visible. The score is derived from FDA SAFFA and CSPI fields; this chart does not establish recall status, dietary suitability, or a health outcome.
Read the plotted values
- Chips Deluxe Minis made with M&M's minis: 46 resolved ingredients, 0/100, 10 flagged.
- Chips Deluxe Minis: 48 resolved ingredients, 0/100, 10 flagged.
- M&m Cookies: 50 resolved ingredients, 0/100, 10 flagged.
- Mm cookies: 46 resolved ingredients, 0/100, 10 flagged.
- Bite Size Cookies: 46 resolved ingredients, 0/100, 10 flagged.
- Keebler, chips deluxe, rainbow cookies: 44 resolved ingredients, 0/100, 10 flagged.
- Rainbow: 47 resolved ingredients, 0/100, 10 flagged.
- Chips Deluxe M&M: 55 resolved ingredients, 0/100, 9 flagged.
- Sugar Wafers: 22 resolved ingredients, 0/100, 5 flagged.
- Keebler, chips deluxe cookies, peanuts butter cups, peanut: 36 resolved ingredients, 25/100, 3 flagged.
- Keebler Cracker Packs Pb'N J 1.38Oz: 30 resolved ingredients, 25/100, 3 flagged.
- Fudge sticks: 26 resolved ingredients, 50/100, 2 flagged.
- Fudge Stripes Butterbeer: 12 resolved ingredients, 50/100, 2 flagged.
- Keebler Sugar Wafers Vanilla: 23 resolved ingredients, 50/100, 2 flagged.
- Sugar Wafers Cookies Strawberry 2.75Oz: 18 resolved ingredients, 50/100, 2 flagged.
- Soft batch cookies: 33 resolved ingredients, 70/100, 2 flagged.
- CLUB & CHEDDAR SANDWICH CRACKERS: 35 resolved ingredients, 75/100, 1 flagged.
- CHEESE & CHEDDAR CRACKERS: 37 resolved ingredients, 75/100, 1 flagged.
- E.L. Fudge Elfwich Original: 27 resolved ingredients, 85/100, 1 flagged.
- Graham pie crust: 23 resolved ingredients, 85/100, 1 flagged.
- Reduced Fat Graham Ready Crust: 22 resolved ingredients, 95/100, 1 flagged.
- Coconut Dreams: 34 resolved ingredients, 95/100, 1 flagged.
- Coconut Dreams: 34 resolved ingredients, 95/100, 1 flagged.
- Ice cream cones: 17 resolved ingredients, 95/100, 1 flagged.
- Fudge stripes: 10 resolved ingredients, 100/100, 0 flagged.
- FUDGE STRIPES Minis: 27 resolved ingredients, 100/100, 0 flagged.
- Fudge Stripes Minis: 27 resolved ingredients, 100/100, 0 flagged.
- Graham Pie Crust: 20 resolved ingredients, 100/100, 0 flagged.
- Graham Ready Crust: 20 resolved ingredients, 100/100, 0 flagged.
- Chocolate Ready Crust: 22 resolved ingredients, 100/100, 0 flagged.
- Shortbread ready crust: 24 resolved ingredients, 100/100, 0 flagged.
- Graham Ready Crust: 22 resolved ingredients, 100/100, 0 flagged.
- Keebler E.L. Fudge Elfwich Double Stuffed: 21 resolved ingredients, 100/100, 0 flagged.
- E.L. Fudge Elfwich Original: 24 resolved ingredients, 100/100, 0 flagged.
- Vienna Fingers: 22 resolved ingredients, 100/100, 0 flagged.
- Sandies: 23 resolved ingredients, 100/100, 0 flagged.
- WhooPSY Fudge Stripes: 27 resolved ingredients, 100/100, 0 flagged.
- Fudge Stripes: 26 resolved ingredients, 100/100, 0 flagged.
- Fudge Mint Delights: 26 resolved ingredients, 100/100, 0 flagged.
- Sandies pecsn cookies: 13 resolved ingredients, 100/100, 0 flagged.
- Classic Sandies Shortbread: 21 resolved ingredients, 100/100, 0 flagged.
- Elf fudge double stuff: 22 resolved ingredients, 100/100, 0 flagged.
- Keebler fudge-dipped cones: 26 resolved ingredients, 100/100, 0 flagged.
- Waffle Cones: 13 resolved ingredients, 100/100, 0 flagged.
- Ice cream cones: 18 resolved ingredients, 100/100, 0 flagged.
- Animal Crackers: 15 resolved ingredients, 100/100, 0 flagged.
- Chips Deluxe Coconut: 26 resolved ingredients, 100/100, 0 flagged.
- Dessert Toppers Teeny Tiny Chips Deluxe Cookies, Dessert Toppers: 23 resolved ingredients, 100/100, 0 flagged.
- fudge strips: 27 resolved ingredients, 100/100, 0 flagged.
- Fudge stripes minis: 25 resolved ingredients, 100/100, 0 flagged.
Products by Keebler
Showing 50 display-quality records, sorted by concern level (most flagged first); 118 tracked records with unusable upstream names remain in the aggregate but are not shown.
Nationwide brands with similar catalog profiles
Two PlainFoodSafe-derived peer sets for Keebler: closest on tracked product count (168 here) and closest on average ingredient screening score (86.6/100 here). Rows stay link-disjoint so each axis is a distinct neighborhood, not a largest-catalog strip.
Similar product count
Nearest other brands by Open Food Facts product count (floored at ≥50).
Similar average screening score
Nearest other brands by average ingredient screening score (floored at ≥50 scored products), distinct from the count row.
Counts and averages from Open Food Facts labels screened against FDA SAFFA and CSPI Chemical Cuisine; neither axis is a health outcome.
Frequently Asked Questions
Is Keebler food safe? ▼
Keebler has an average safety score of 87/100 across the 103 of 168 tracked products that carry an ingredient list. 23.3% of those contain flagged ingredients.
How many Keebler products are tracked? ▼
Our database tracks 168 Keebler products. 103 include an ingredient list and can be screened against FDA SAFFA and CSPI data; 65 cannot be scored from this snapshot.
How processed is the Keebler catalog? ▼
Keebler has 102 NOVA-classified products; 100% are ultra-processed (Group 4, 102 items) and Group 4 is the largest slice. NOVA describes processing intensity, not whether additives on a label are flagged.
Which shelves dominate the Keebler catalog? ▼
In Open Food Facts shelf labels, Keebler concentrates in Snacks (79, 88% of this top-five); Plant-based foods and beverages (6); Desserts (3); Cooking helpers (1); Sesame-seeds-tree-nuts (1).
Does Keebler use artificial dyes? ▼
Open the individual product pages below to see which Keebler items list a synthetic dye on their label. For whether the company has committed to removing dyes, the FDA and CSPI both publish corporate-commitment trackers; we no longer restate those commitments here.
What to do with this Keebler profile
Use this roll-up as orientation, then verify the specific package you hold against its ingredient panel and the named official sources.
- Start with Chips Deluxe Minis made with M&M's minis, the displayed product with the most flagged ingredients (10) in this sample. Open the outlier product
- Yellow 6 appears in 15 scored Keebler products, review why each source flags it before treating the brand average as uniform. Review flagged ingredient counts
- Compare Keebler's 86.6/100 average and 23.3% flagged share against other brands before treating either figure as a recall or clearance signal. Brand safety rankings
- Cross-check any additive concern against FDA SAFFA and CSPI Chemical Cuisine rather than relying on this derived index alone. Scoring methodology
A flagged ingredient records a source concern, not a recall, ban, or medical clearance. Always verify the current package label and consult official sources for product-specific decisions.
Citation & disclaimer notes
Brand scores aggregate ingredient-level FDA SAFFA + CSPI Chemical Cuisine ratings across Open Food Facts product data. See our methodology. Retrieved and formatted by PlainFoodSafe.Disclaimer: Informational purposes only; not professional advice. A flagged ingredient is not a recall or a ban. Consult a qualified professional before making decisions based on this data.
Every figure on PlainFoodSafe is rendered directly from OpenFoodFacts and FDA data, no number is typed in by an editor. Brand figures are computed directly from OpenFoodFacts and FDA data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of September 2026.
