Vital Pursuit

Open Food Facts brand roll-up for Vital Pursuit, current as of September 2026. Screening averages and flag shares live in the short-answer band below. This hero only situates the catalog slice.

The short answer

Vital Pursuit averages 92.9/100 across the 12 of 27 tracked products that carry an ingredient list, and 33.3% of those contain at least one separately flagged ingredient. The figure summarizes Open Food Facts labels cross-referenced with FDA SAFFA and CSPI; it does not establish recall status, allergy suitability, or the composition of products outside this snapshot.

92.9/100
average ingredient-screening score across 12 scored products
27
tracked products in this brand roll-up
33.3%
scored products with at least one flagged ingredient
91.7%
of NOVA-classified products that are ultra-processed (Group 4)

Source snapshot current as of September 2026; open individual products before making a product-specific decision.

Portfolio reading

Look for consistency across the range

The catalog shows a small but varied range led by Cauliflower Crust Three Meat Pizza; Cauliflower Crust Pepperoni Pizza; Teriyaki Chicken. Across 27 tracked products, the mean is 92.9/100 and 33.3% carry a separately flagged ingredient. That is enough to compare formulations inside this captured range, but not enough to assume every current package matches. Start with the lowest-scoring product rows and confirm the ingredient panel when a specific additive matters.

Catalog evidence

Ingredient-list coverage comes before the score

Only 12 of 27 tracked Vital Pursuit records (44.4%) include an ingredient list. The remaining 15 cannot be screened, so the 92.9/100 mean describes the labelled subset rather than the whole brand.

Next check: use the product rows below to verify the labelled subset, then compare the current package for any unscored item.

What the Data Says About Vital Pursuit

Vital Pursuit: 27 products tracked, 12 with an ingredient list, avg safety score 92.9/100, 33.3% of those scored products has at least one flagged ingredient.

Because ingredient lists cover only 44.4% of tracked records, this average is a description of the labelled subset, not a brand-wide tier. The coverage gap is the dominant limitation. Scoring methodology + dye-pledge context →

Processing mix (NOVA)

Vital Pursuit processing intensity

Vital Pursuit's NOVA-classified set is 12 products: 91.7% ultra-processed (Group 4, 11 items) with Group 4 (ultra-processed) largest at 11. That ultra-processed share sits 13.4 points above the 78.3% median for 1,323 brands with 50+ products. NOVA is processing intensity, not additive safety.

Shelf mix

Where Vital Pursuit shows up in Open Food Facts

In Open Food Facts shelf labels, Vital Pursuit concentrates in Meals (6, 55% of this top-five); Frozen foods (4); Cauliflower-crust-pizza (1).

Average score by leading shelf label

1. Meals: 95/100 · 100% of the leader · rank #11. Meals95/1002. Frozen foods: 83.3/100 · 88% of the leader · rank #22. Frozen foods83.3/100
Average screening score among scored Vital Pursuit products grouped by leading Open Food Facts shelf label.
Chart values as text

Unit: average screening score out of 100. Data current as of September 2026.

Meals
95/100
Frozen foods
83.3/100
Vital Pursuit shelf labels with average score and flagged share
Shelf Scored n Avg Flagged
Meals 6 95/100 16.7%
Frozen foods 3 83.3/100 66.7%

Portfolio shape

How scores cluster inside this brand

The brand average (92.9/100) summarizes 12 scored products. This distribution shows whether that mean sits on a tight cluster or a wide spread, a few low-scoring SKUs can matter even when the headline average looks strong.

Vital Pursuit product score distribution

Brand average 92.9/100 across 12 scored products

93 25th percentile sits above 25% of the 12 scored products we track

50–60: 1 scored products (8%). Below this entry. 70–80: 1 scored products (8%). Below this entry. 90–100: 2 scored products (17%). This entry sits in this band. 100–110: 8 scored products (67%). Above this entry. Brand average 50 110 scored Vital Pursuit products, bucketed by value

Each bar is a band; taller bars hold more scored products. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Distribution as text

12 scored products, bucketed in bands of 10. This entry: 93 (25th percentile). Data current as of September 2026.

50–60
1 scored products (8%)
70–80
1 scored products (8%)
90–100
2 scored products (17%)
100 and above
8 scored products (67%)

Source Open Food Facts product labels × FDA SAFFA × CSPI · September 2026

BHA is the flagged ingredient Vital Pursuit uses most

Across the 12 Vital Pursuit products scored here, BHA appears in 2. Only 560 other brands here use it (1.6%), which makes it a more particular choice than the flags that dominate the catalogue. A flag records that a named source raised a concern about an ingredient. It is not a finding that a product is unsafe to eat.

1. BHA: 2 products · 100% of the leader · rank #11. BHA2 products2. Caramel Coloring: 2 products · 100% of the leader · rank #22. Caramel Coloring2 products3. Sodium Nitrite: 2 products · 100% of the leader · rank #33. Sodium Nitrite2 products4. BHT: 1 products · 50% of the leader · rank #44. BHT1 products
Vital Pursuit products listing each flagged ingredient (same counts as the table below).
Chart values as text

Unit: . Data current as of .

BHA
2 products
Caramel Coloring
2 products
Sodium Nitrite
2 products
BHT
1 products
Flagged ingredientVital Pursuit productsWhy it is flagged
BHA2Restricted: California (warning required under Prop 65)
Caramel Coloring2Restricted: California (Prop 65 warning for 4-MEI)
Sodium Nitrite2Preservative with a recorded concern
BHT1Preservative with a recorded concern

Counts are products in this database whose ingredient list names the flagged ingredient. Flags come from FDA enforcement actions, CSPI Chemical Cuisine ratings and US state ingredient laws; see the methodology for how each source is applied.

Visible product sample

Label complexity does not determine the screening result

Each point is one of the 12 concern-sorted Vital Pursuit records shown below. Horizontal position is the number of resolved ingredients on that product's stored label; vertical position is its source-derived screening score. The dashed medians (29.5 ingredients and 100/100) divide this displayed sample only. A longer label is not automatically worse: open a specific product to inspect its flagged rows and source coverage.

Shown records
12
Median label
29.5
ingredients
Median score
100/100

The outlined point is Cauliflower Crust Three Meat Pizza, the displayed record with the most flagged ingredients (3). Bubble size represents flagged ingredient count plus one, so zero-flagged products remain visible. The score is derived from FDA SAFFA and CSPI fields; this chart does not establish recall status, dietary suitability, or a health outcome.

Read the plotted values

Products by Vital Pursuit

Showing 27 display-quality records, sorted by concern level (most flagged first).

Nationwide brands with similar catalog profiles

Two PlainFoodSafe-derived peer sets for Vital Pursuit: closest on tracked product count (27 here) and closest on average ingredient screening score (92.9/100 here). Rows stay link-disjoint so each axis is a distinct neighborhood, not a largest-catalog strip.

Similar average screening score

Nearest other brands by average ingredient screening score (floored at ≥50 scored products), distinct from the count row.

Counts and averages from Open Food Facts labels screened against FDA SAFFA and CSPI Chemical Cuisine; neither axis is a health outcome.

Frequently Asked Questions

Is Vital Pursuit food safe?

Vital Pursuit has an average safety score of 93/100 across the 12 of 27 tracked products that carry an ingredient list. 33.3% of those contain flagged ingredients.

How many Vital Pursuit products are tracked?

Our database tracks 27 Vital Pursuit products. 12 include an ingredient list and can be screened against FDA SAFFA and CSPI data; 15 cannot be scored from this snapshot.

How processed is the Vital Pursuit catalog?

Vital Pursuit has 12 NOVA-classified products; 91.7% are ultra-processed (Group 4, 11 items) and Group 4 is the largest slice. NOVA describes processing intensity, not whether additives on a label are flagged.

Which shelves dominate the Vital Pursuit catalog?

In Open Food Facts shelf labels, Vital Pursuit concentrates in Meals (6, 55% of this top-five); Frozen foods (4); Cauliflower-crust-pizza (1).

Does Vital Pursuit use artificial dyes?

Open the individual product pages below to see which Vital Pursuit items list a synthetic dye on their label. For whether the company has committed to removing dyes, the FDA and CSPI both publish corporate-commitment trackers; we no longer restate those commitments here.

What to do with this Vital Pursuit profile

Use this roll-up as orientation, then verify the specific package you hold against its ingredient panel and the named official sources.

  • Start with Cauliflower Crust Three Meat Pizza, the displayed product with the most flagged ingredients (3) in this sample. Open the outlier product
  • BHA appears in 2 scored Vital Pursuit products, review why each source flags it before treating the brand average as uniform. Review flagged ingredient counts
  • Compare Vital Pursuit's 92.9/100 average and 33.3% flagged share against other brands before treating either figure as a recall or clearance signal. Brand safety rankings
  • Cross-check any additive concern against FDA SAFFA and CSPI Chemical Cuisine rather than relying on this derived index alone. Scoring methodology

A flagged ingredient records a source concern, not a recall, ban, or medical clearance. Always verify the current package label and consult official sources for product-specific decisions.

Citation & disclaimer notes Brand scores aggregate ingredient-level FDA SAFFA + CSPI Chemical Cuisine ratings across Open Food Facts product data. See our methodology. Retrieved and formatted by PlainFoodSafe.

Disclaimer: Informational purposes only; not professional advice. A flagged ingredient is not a recall or a ban. Consult a qualified professional before making decisions based on this data.

Every figure on PlainFoodSafe is rendered directly from OpenFoodFacts and FDA data, no number is typed in by an editor. Brand figures are computed directly from OpenFoodFacts and FDA data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of September 2026.

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