Purple Cow

Open Food Facts brand roll-up for Purple Cow, current as of September 2026. Screening averages and flag shares live in the short-answer band below. This hero only situates the catalog slice.

The short answer

Purple Cow averages 80.7/100 across the 91 of 100 tracked products that carry an ingredient list, and 92.3% of those contain at least one separately flagged ingredient. The figure summarizes Open Food Facts labels cross-referenced with FDA SAFFA and CSPI; it does not establish recall status, allergy suitability, or the composition of products outside this snapshot.

80.7/100
average ingredient-screening score across 91 scored products
100
tracked products in this brand roll-up
92.3%
scored products with at least one flagged ingredient
100%
of NOVA-classified products that are ultra-processed (Group 4)

Source snapshot current as of September 2026; open individual products before making a product-specific decision.

Portfolio reading

Use the distribution, then open the outliers

With 100 tracked products, the useful signal is the shape of the portfolio rather than one headline score. The current concern-sorted list begins Candy bar overload premium ice cream; Blue Moon And Black Cherry Flavored Ice Cream; Sherbet; 92.3% of records contain at least one flagged ingredient while the overall mean is 80.7/100. Open those outliers first, then compare neighboring formulations. The aggregate does not establish recall status, allergen suitability, or the composition of an item outside this snapshot.

Label coverage
91%
91 of 100 with lists
Observed score range
0–90
Across labelled products only
Leading shelf
Desserts
67 in top-five shelves
Purple Cow brand profile vs portfolio averages
Signal Purple Cow Notes
Avg safety score 80.7/100 Mid-range
Products tracked 100 OpenFoodFacts US index
Flagged ingredients 92.3% FDA SAFFA + CSPI flag overlap

What the Data Says About Purple Cow

Purple Cow: 100 products tracked, 91 with an ingredient list, avg safety score 80.7/100, 92.3% of those scored products has at least one flagged ingredient.

92.3% of the scored Purple Cow products contain at least one separately flagged ingredient. That distribution is the primary finding; the average does not make those affected formulations "mostly safe." Scoring methodology + dye-pledge context →

Across the 894,137 products we index overall, the average safety score is 92.8/100, and Purple Cow sits 12.1 points below that fleet-wide average. Among the 804 brands with 50+ products (the typical brand in that group flags 18% of its catalog), Purple Cow's 92.3% flagged share is 74.3 points above that cohort median.

Processing mix (NOVA)

Purple Cow processing intensity

Purple Cow's NOVA-classified set is 91 products: 100% ultra-processed (Group 4, 91 items) with Group 4 (ultra-processed) largest at 91. That ultra-processed share sits 21.7 points above the 78.3% median for 1,323 brands with 50+ products. NOVA is processing intensity, not additive safety.

G1
0
G2
0
G3
0
G4 ultra
91 (100%)

Shelf mix

Where Purple Cow shows up in Open Food Facts

In Open Food Facts shelf labels, Purple Cow concentrates in Desserts (67, 74% of this top-five); Dairies (22); Beverages (1).

Average score by leading shelf label

1. Desserts: 78.3/100 · 91% of the leader · rank #11. Desserts78.3/1002. Dairies: 86.4/100 · 100% of the leader · rank #22. Dairies86.4/100
Average screening score among scored Purple Cow products grouped by leading Open Food Facts shelf label.
Chart values as text

Unit: average screening score out of 100. Data current as of September 2026.

Desserts
78.3/100
Dairies
86.4/100
Purple Cow shelf labels with average score and flagged share
Shelf Scored n Avg Flagged
Desserts 67 78.3/100 97%
Dairies 22 86.4/100 81.8%

Cohort context

Flagged-ingredient share among large brands

Purple Cow's 92.3% flagged share is measured across 91 scored products. The chart places that rate against the 50 brands with 50+ scored products in this snapshot, the same qualifying cohort used on the rankings page.

Purple Cow flagged share vs large-brand cohort

92.3% of scored products carry at least one flagged ingredient

92% 76th percentile is at or above the flagged share of 76% of the 50 qualifying brands we track

0%–10%: 0 qualifying brands (0%). Below this entry. 10%–20%: 0 qualifying brands (0%). Below this entry. 20%–30%: 0 qualifying brands (0%). Below this entry. 30%–40%: 0 qualifying brands (0%). Below this entry. 40%–50%: 0 qualifying brands (0%). Below this entry. 50%–60%: 0 qualifying brands (0%). Below this entry. 60%–70%: 0 qualifying brands (0%). Below this entry. 70%–80%: 3 qualifying brands (6%). Below this entry. 80%–90%: 25 qualifying brands (50%). Below this entry. 90%–100%: 22 qualifying brands (44%). This entry sits in this band. Purple Cow 0% 100% brands with 50+ scored products, bucketed by value

Each bar is a band; taller bars hold more qualifying brands. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Distribution as text

50 qualifying brands, bucketed in bands of 10%. This entry: 92% (76th percentile). Data current as of September 2026.

0%–10%
0 qualifying brands (0%)
10%–20%
0 qualifying brands (0%)
20%–30%
0 qualifying brands (0%)
30%–40%
0 qualifying brands (0%)
40%–50%
0 qualifying brands (0%)
50%–60%
0 qualifying brands (0%)
60%–70%
0 qualifying brands (0%)
70%–80%
3 qualifying brands (6%)
80%–90%
25 qualifying brands (50%)
90% and above
22 qualifying brands (44%)

Source Open Food Facts × FDA SAFFA × CSPI · September 2026

Portfolio shape

How scores cluster inside this brand

The brand average (80.7/100) summarizes 91 scored products. This distribution shows whether that mean sits on a tight cluster or a wide spread, a few low-scoring SKUs can matter even when the headline average looks strong.

Purple Cow product score distribution

Brand average 80.7/100 across 91 scored products

81 27th percentile sits above 27% of the 91 scored products we track

0–10: 3 scored products (3%). Below this entry. 20–30: 1 scored products (1%). Below this entry. 30–40: 1 scored products (1%). Below this entry. 40–50: 9 scored products (10%). Below this entry. 50–60: 2 scored products (2%). Below this entry. 60–70: 3 scored products (3%). Below this entry. 70–80: 3 scored products (3%). Below this entry. 80–90: 5 scored products (5%). This entry sits in this band. 90–100: 57 scored products (63%). Above this entry. 100–110: 7 scored products (8%). Above this entry. Brand average 0 110 scored Purple Cow products, bucketed by value

Each bar is a band; taller bars hold more scored products. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Distribution as text

91 scored products, bucketed in bands of 10. This entry: 81 (27th percentile). Data current as of September 2026.

0–10
3 scored products (3%)
20–30
1 scored products (1%)
30–40
1 scored products (1%)
40–50
9 scored products (10%)
50–60
2 scored products (2%)
60–70
3 scored products (3%)
70–80
3 scored products (3%)
80–90
5 scored products (5%)
90–100
57 scored products (63%)
100 and above
7 scored products (8%)

Source Open Food Facts product labels × FDA SAFFA × CSPI · September 2026

Purple Cow relies most on Carrageenan, an industry staple

Across the 91 Purple Cow products scored here, Carrageenan appears in 71. It is used by 2,390 other brands in this database (6.8% of them), so its presence says more about the category than about this brand. A flag records that a named source raised a concern about an ingredient. It is not a finding that a product is unsafe to eat.

1. Carrageenan: 71 products · 100% of the leader · rank #11. Carrageenan71 products2. Polysorbate 80: 26 products · 37% of the leader · rank #22. Polysorbate 8026 products3. Caramel Coloring: 19 products · 27% of the leader · rank #33. Caramel Coloring19 products4. Red 40: 13 products · 18% of the leader · rank #44. Red 4013 products5. Blue 1: 12 products · 17% of the leader · rank #55. Blue 112 products6. Yellow 5: 10 products · 14% of the leader · rank #66. Yellow 510 products
Purple Cow products listing each flagged ingredient (same counts as the table below).
Chart values as text

Unit: . Data current as of .

Carrageenan
71 products
Polysorbate 80
26 products
Caramel Coloring
19 products
Red 40
13 products
Blue 1
12 products
Yellow 5
10 products
Flagged ingredientPurple Cow productsWhy it is flagged
Carrageenan71Concern recorded by a review body; no ban cited
Polysorbate 8026Concern recorded by a review body; no ban cited
Caramel Coloring19Restricted: California (Prop 65 warning for 4-MEI)
Red 4013FDA voluntary phase-out target 2027-12-31 (a request, not a ban) · Restricted: California (schools)
Blue 112FDA voluntary phase-out target 2027-12-31 (a request, not a ban) · Restricted: California (schools)
Yellow 510FDA voluntary phase-out target 2027-12-31 (a request, not a ban) · Restricted: California (schools)
Sucralose6Concern recorded by a review body; no ban cited
Yellow 65FDA voluntary phase-out target 2027-12-31 (a request, not a ban) · Restricted: California (schools)

Counts are products in this database whose ingredient list names the flagged ingredient. Flags come from FDA enforcement actions, CSPI Chemical Cuisine ratings and US state ingredient laws; see the methodology for how each source is applied.

Visible product sample

Label complexity does not determine the screening result

Each point is one of the 50 concern-sorted Purple Cow records shown below. Horizontal position is the number of resolved ingredients on that product's stored label; vertical position is its source-derived screening score. The dashed medians (21.5 ingredients and 80/100) divide this displayed sample only. A longer label is not automatically worse: open a specific product to inspect its flagged rows and source coverage.

Shown records
50
Median label
21.5
ingredients
Median score
80/100

The outlined point is Candy bar overload premium ice cream, the displayed record with the most flagged ingredients (7). Bubble size represents flagged ingredient count plus one, so zero-flagged products remain visible. The score is derived from FDA SAFFA and CSPI fields; this chart does not establish recall status, dietary suitability, or a health outcome.

Read the plotted values

Products by Purple Cow

Showing 50 display-quality records, sorted by concern level (most flagged first); 50 tracked records with unusable upstream names remain in the aggregate but are not shown.

Candy bar overload premium ice cream
Desserts
7 flagged 0/100
Blue Moon And Black Cherry Flavored Ice Cream
Desserts
6 flagged 0/100
Sherbet
Desserts
5 flagged 0/100
Premium ice cream
Desserts
4 flagged 20/100
Purple cow, nonfat yogurt, light raspberry
Dairies
4 flagged 30/100
Ice Cream
Desserts
4 flagged 40/100
Sherbet
Desserts
3 flagged 45/100
Sherbet
Desserts
3 flagged 45/100
Tart & fruity sherbet
Desserts
3 flagged 45/100
Premium Ice Cream
Desserts
3 flagged 45/100
Purple cow, premium ice cream, peppermint, peppermint
Desserts
3 flagged 45/100
Limited edition peppermint premium ice cream
Desserts
3 flagged 45/100
Premium Ice Cream
Desserts
3 flagged 45/100
Premium ice cream
Desserts
3 flagged 45/100
Purple cow, low fat yogurt, strawberry
Dairies
3 flagged 55/100
Brownie s'mores premium ice cream
Desserts
3 flagged 55/100
Purple cow, nonfat light yogurt, peach
Dairies
3 flagged 65/100
Purple cow, nonfat yogurt light, boston cream pie
Dairies
3 flagged 65/100
Ice cream
Desserts
3 flagged 65/100
Sherbet
Desserts
2 flagged 70/100
Premium Ice Cream
Desserts
2 flagged 70/100
Premium Ice Cream
Desserts
2 flagged 70/100
Vanilla ice cream sandwiches
Desserts
2 flagged 80/100
Light Nonfat Yogurt
Dairies
2 flagged 80/100
Light Nonfat Yogurt
Dairies
2 flagged 80/100
Premium ice cream
Desserts
2 flagged 80/100
Premium Ice Cream
Desserts
2 flagged 80/100
Low Fat Frozen Yogurt, Vanilla
Dairies
2 flagged 90/100
Strawberry Low Fat Frozen Yogurt
Dairies
2 flagged 90/100
Frozen yogurt, denali chocolate moose tracks
Desserts
2 flagged 90/100
Low fat yogurt
Dairies
2 flagged 90/100
French vanilla premium ice cream
Desserts
2 flagged 90/100
Mackinac island fudge premium ice cream
Desserts
2 flagged 90/100
Strawberry Cheesecake Premium Ice Cream
Desserts
2 flagged 90/100
Ice cream, butter pecan
Desserts
2 flagged 90/100
Frozen dairy confection fudge bars
Desserts
2 flagged 90/100
Purple cow, vanilla ice cream with chocolate sauce, chocolate swirl
Desserts
2 flagged 90/100
Sundae Cups Ice Cream, Vanilla
Desserts
2 flagged 90/100
Cream pops
Desserts
2 flagged 90/100
Orange gliders, orange sherbet
Desserts
2 flagged 90/100
Ice cream
Desserts
2 flagged 90/100
Ice cream
Desserts
2 flagged 90/100
Ice Cream
Desserts
2 flagged 90/100
Ice cream with chocolate sandwich cookies
Desserts
2 flagged 90/100
Extreme! moose tracks premium ice cream
Desserts
2 flagged 90/100
Premium ice cream
Desserts
2 flagged 90/100
Ice cream cinnamon apple swirl
Desserts
2 flagged 90/100
Ice cream
Desserts
2 flagged 90/100
Pumpkin ice cream with pie crust pieces
Desserts
2 flagged 90/100
Limited Edition Premium Ice Cream
Desserts
2 flagged 90/100

Nationwide brands with similar catalog profiles

Two PlainFoodSafe-derived peer sets for Purple Cow: closest on tracked product count (100 here) and closest on average ingredient screening score (80.7/100 here). Rows stay link-disjoint so each axis is a distinct neighborhood, not a largest-catalog strip.

Similar product count

Nearest other brands by Open Food Facts product count (floored at ≥50).

Similar average screening score

Nearest other brands by average ingredient screening score (floored at ≥50 scored products), distinct from the count row.

Counts and averages from Open Food Facts labels screened against FDA SAFFA and CSPI Chemical Cuisine; neither axis is a health outcome.

Frequently Asked Questions

Is Purple Cow food safe?

Purple Cow has an average safety score of 81/100 across the 91 of 100 tracked products that carry an ingredient list. 92.3% of those contain flagged ingredients.

How many Purple Cow products are tracked?

Our database tracks 100 Purple Cow products. 91 include an ingredient list and can be screened against FDA SAFFA and CSPI data; 9 cannot be scored from this snapshot.

How processed is the Purple Cow catalog?

Purple Cow has 91 NOVA-classified products; 100% are ultra-processed (Group 4, 91 items) and Group 4 is the largest slice. NOVA describes processing intensity, not whether additives on a label are flagged.

Which shelves dominate the Purple Cow catalog?

In Open Food Facts shelf labels, Purple Cow concentrates in Desserts (67, 74% of this top-five); Dairies (22); Beverages (1).

Does Purple Cow use artificial dyes?

Open the individual product pages below to see which Purple Cow items list a synthetic dye on their label. For whether the company has committed to removing dyes, the FDA and CSPI both publish corporate-commitment trackers; we no longer restate those commitments here.

What to do with this Purple Cow profile

Use this roll-up as orientation, then verify the specific package you hold against its ingredient panel and the named official sources.

  • Start with Candy bar overload premium ice cream, the displayed product with the most flagged ingredients (7) in this sample. Open the outlier product
  • Carrageenan appears in 71 scored Purple Cow products, review why each source flags it before treating the brand average as uniform. Review flagged ingredient counts
  • Compare Purple Cow's 80.7/100 average and 92.3% flagged share against other brands before treating either figure as a recall or clearance signal. Brand safety rankings
  • Cross-check any additive concern against FDA SAFFA and CSPI Chemical Cuisine rather than relying on this derived index alone. Scoring methodology

A flagged ingredient records a source concern, not a recall, ban, or medical clearance. Always verify the current package label and consult official sources for product-specific decisions.

Citation & disclaimer notes Brand scores aggregate ingredient-level FDA SAFFA + CSPI Chemical Cuisine ratings across Open Food Facts product data. See our methodology. Retrieved and formatted by PlainFoodSafe.

Disclaimer: Informational purposes only; not professional advice. A flagged ingredient is not a recall or a ban. Consult a qualified professional before making decisions based on this data.

Every figure on PlainFoodSafe is rendered directly from OpenFoodFacts and FDA data, no number is typed in by an editor. Brand figures are computed directly from OpenFoodFacts and FDA data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of September 2026.

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