hello antiplaque and whitening
Contains 1 flagged ingredient
hello antiplaque and whitening receives a safety score of 85/100 based on ingredient analysis using FDA Substances Added to Food (SAFFA) data and CSPI Chemical Cuisine ratings. The product contains 1 ingredient that have been flagged for potential safety concerns by regulatory or consumer advocacy databases. Product label data is sourced from the OpenFoodFacts collaborative database. See the full ingredient breakdown and safety assessment below.
What the Data Says About
hello antiplaque and whitening carries a composite safety score of 85/100, which we classify as "Caution" on our four-tier shelf-label framework. The score is computed by mapping each labeled ingredient against FDA Substances Added to Food (SAFFA) regulatory status and CSPI Chemical Cuisine classifications, then penalizing the overall product for each additive rated as caution-or-worse. Product data originates from the OpenFoodFacts collaborative catalog; safety annotations come from federal regulators and the Center for Science in the Public Interest.
Our scan identified 1 flagged ingredient in this product — components that at least one official source has classified as requiring caution, targeted avoidance, or further evaluation. Flagged ingredients are the items most likely to surface in FDA inspection findings, state-level ingredient bans, or outbreak-related recall notices, so the per-ingredient breakdown below is the most useful lens for anyone screening this product for a specific dietary concern.
On the NOVA processing scale, hello antiplaque and whitening is classified as Group 4 (Ultra-processed). NOVA measures industrial processing intensity rather than ingredient-level safety, so it complements the SAFFA and CSPI ratings: a product can be clean on additive flags but heavily processed, or lightly processed but carry individually flagged ingredients. Combining both lenses gives a fuller picture than either alone.
Safety Profile at a Glance
| Metric | Value | Source |
|---|---|---|
| PlainFoodSafe Score | 85/100 | FDA SAFFA + CSPI composite |
| Flagged ingredients | 1 | CSPI/FDA review |
| NOVA processing group | Group 4 | OpenFoodFacts |
| Nutri-Score | Not available | OpenFoodFacts |
Composite metric derived from FDA SAFFA, CSPI Chemical Cuisine, OpenFoodFacts. See methodology.
Ingredient Safety Analysis
Full Ingredient List
sorbitol (humectant), purified water, hydrated silica (polishes and cleans teeth), vegetable glycerin (soothes and moisturizes), calcium carbonate (polishes and cleans teeth), xylitol (sweetener), erythritol (sweetener), xanthan gum (thickener), flavor (freshens breath), titanium dioxide (mineral), cocos nucifera (coconut) oil* (soothes and moisturizes), zinc citrate (controls tartar), cocamidopropyl betaine (cleanser), sodium cocoyl glutamate (cleanser), potassium sorbate (maintains stability), stevia rebaudiana leaf extract* (sweetener) and melaleuca alternifolia (tea tree) oil (cleans and freshens breath), *certified organic use: helps to brush away plaque and control tartar, directions: brush teeth thoroughly, preferably after each meal or at least twice per day, or as directed by a dentist or physician, smile often, repeat, leaping bunny certified, never tested on animals vegan, globally sourced ingredients made in the usa, rock on, let's be friends, our tubes are bpa-free contain no phthalates, bonus, 100% recyclable paperboard printed with soy inks
Categories
Data Sources
Data as of 2025. Source: OpenFoodFacts, FDA SAFFA, CSPI Chemical Cuisine.
Product data from OpenFoodFacts (ODbL). Ingredient safety ratings from FDA SAFFA and CSPI Chemical Cuisine. See our methodology for details.
This information is for reference only and does not constitute dietary or medical advice.
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