Crusty Morning Roll
by M&s
Open Food Facts label for barcode 00389549 · M&s · Plant-based foods and beverages. Screening numbers and flags live in the verdict band below. This hero only situates the source record.
The verdict
Crusty Morning Roll by M&s scores 100/100 in PlainFoodSafe's ingredient screening. We compared its 10 labeled ingredients with FDA SAFFA regulatory records and CSPI Chemical Cuisine ratings; 0 ingredients are flagged for caution. This is a focused 10-component label led by Wheatflour, Gluten, With Wheatflour. Calcium Carbonate Iron; compare those leading ingredients with the product's processing and nutrition fields before deciding whether it fits your goal. This is not a recall, allergy, medical, or dietary-safety determination.
- 100/100
- Safe safety score
- 0
- None flagged · of 10 analyzed
- Group 4
- Ultra-processed
- C
- Nutri-Score nutrition grade
Computed directly from OpenFoodFacts ingredient data cross-referenced with FDA SAFFA and CSPI Chemical Cuisine ratings. See our methodology for the scoring formula.
Composite profile score
One verdict from three independent sources
68/100
Grade B-
Ingredient Safety
100/100
FDA/CSPI flagged-ingredient screening
Processing Level
NOVA 4
Ultra-processed foods
Nutrition Grade
C
Nutri-Score front-of-pack nutrition grade
Weighted 50% ingredient safety / 25% processing level / 25% nutrition grade. A dimension with no data for this product (common: source coverage is partial) is dropped and its weight redistributes across the remaining dimensions, so missing data never silently lowers the score. See the full benchmark table.
00389549 · Open Food Facts · July 2026
Crusty Morning Roll label screening desk
2 of 10 parsed ingredients carry FDA SAFFA or CSPI coverage (lead: Ascorbic Acid). Source sheet 00389549 · Open Food Facts · July 2026. The screening score and flag counts are in the verdict band above. This desk is the provenance stamp, not a second scorecard. Methodology · Read with nearest score peer: CRACKER ASSORTMENT · Nearest score peer is CRACKER ASSORTMENT at the same screening score.
Screening model notes
How Nutri-Score, NOVA, and list length read this record
Within the four-tier shelf-label framework this site publishes, the composite for this product falls in the highest band. That band is defined by a threshold on the derived score alone: it is where labels land once components carrying caution-or-worse registry ratings contribute little or nothing to the deduction. The band is a summary of what the screened registries return for the components that were parsed, so it inherits their coverage gaps — a component absent from both registries neither raises nor lowers the figure. The threshold and the weighting behind it are set out on the methodology page.
Nutri-Score settled on its middle grade here, the band the algorithm produces when the penalty and credit sides of its nutrient ledger come out close to balanced. A mid-scale grade is a statement about the panel as a whole rather than about any single nutrient, and products arrive at it by very different routes: a moderate profile across every term, or high marks on some offset by heavy penalties on others. The grade is computed separately from the ingredient screen below and the two are not comparable measures.
The declared list parsed into a small number of components. On a short list the registry screen covers close to everything the packaging declares, and any single matched component accounts for a correspondingly large share of the composite. Short lists also leave less room for parsing error, since there are fewer separators and qualifiers for the extraction to resolve.
Cross-brand screening score neighbourhood
How It Compares to Its Category
Among the 78,450 products we've scored in the Plant-based foods and beverages category, the average safety score is 97.7/100. Crusty Morning Roll scores 2.3 points above that category average (100/100 vs. 97.7/100), so it is roughly typical for shoppers screening within that category specifically, rather than against the product catalog as a whole.
Ingredient-list length vs other Plant-based foods and beverages products
Crusty Morning Roll lists 10 ingredients on its label
10 54th percentile a longer ingredient list than 54% of the 63,434 products we track
Each bar is a band; taller bars hold more products. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Distribution as text
- 0–2
- 3,907 products (6%)
- 2–4
- 7,921 products (12%)
- 4–6
- 8,845 products (14%)
- 6–8
- 7,032 products (11%)
- 8–10
- 6,320 products (10%)
- 10–12
- 4,190 products (7%)
- 12–14
- 3,449 products (5%)
- 14–16
- 3,051 products (5%)
- 16–18
- 2,493 products (4%)
- 18–20
- 2,053 products (3%)
- 20–22
- 1,808 products (3%)
- 22–24
- 1,758 products (3%)
- 24–26
- 1,623 products (3%)
- 26–28
- 1,606 products (3%)
- 28–30
- 1,360 products (2%)
- 30–32
- 1,198 products (2%)
- 32–34
- 1,081 products (2%)
- 34–36
- 901 products (1%)
- 36–38
- 649 products (1%)
- 38–40
- 534 products (1%)
- 40 and above
- 1,655 products (3%)
Source Open Food Facts, product label ingredient lists · July 2026
Ingredient-list length is a descriptive property of the label, not a safety rating. A longer list is not automatically worse and a shorter one is not automatically better; the count is shown so the label can be placed against a comparable population. The comparison here runs against the 63,434 Plant-based foods and beverages products we publish with a parsed label, not against the whole catalogue, because list length varies far more between categories than within one.
Ingredient Safety Analysis
Full Ingredient List
Wheatflour_contains Gluten (with Wheatflour. Calcium Carbonate Iron, Niacin, Thiamin) Water Rapeseed Oil Rice Grits Wheat Fibre (contains Gluten) Salt Fermented Wheatflour (contains Gluten) Wheat Protein (contains Gluten) Emulsifier: E472e, E471 Yeast (Yeast Vitamin D Yeast Sugar Flour Treatment Agent: Ascorbic Acid, E920
Other products containing Wheatflour
Wheatflour is the least common ingredient on this label, appearing in 50 products across the catalog. See its safety profile.
Categories
More from M&s
High-score cross-brand comparables for Crusty Morning Roll
Neighbours outside M&s with screening scores in the same high band as Crusty Morning Roll (100/100 here). The 5 same-brand links above stay within M&s; these peers cross brands.
Same high-band screening score
Nearest cross-brand products by screening score (100/100 here, no caution flags on the parsed list).
Medium-label peers (9–20 ingredients)
Nearest cross-brand labels by linked ingredient count (10 on 00389549).
Trace this label’s coverage
Trace this label’s coverage
2 of 10 parsed ingredients on Crusty Morning Roll match at least one source registry. Use the ingredient records to see which entries carry source context and which remain unmatched.
- Review Ascorbic Acid as the most distinctive source-covered entry on this label. Inspect ingredients
- Compare this product with a nearby cross-brand screening score. Compare labels
- Read the methodology before treating source coverage as a food, medical, or dietary conclusion. Read the boundary
This page describes published ingredient-list and source coverage. It is not dietary or medical advice.
Barcode 00389549: product data from Open Food Facts (July 2026). Screening from FDA SAFFA and CSPI Chemical Cuisine where attached. Figures are computed from those sources, not editor-typed. Methodology. Reference only, not dietary or medical advice.