Smart Sense

Open Food Facts brand roll-up for Smart Sense, current as of September 2026. Screening averages and flag shares live in the short-answer band below. This hero only situates the catalog slice.

The short answer

Smart Sense averages 80.5/100 across the 179 of 179 tracked products that carry an ingredient list, and 43.6% of those contain at least one separately flagged ingredient. The figure summarizes Open Food Facts labels cross-referenced with FDA SAFFA and CSPI; it does not establish recall status, allergy suitability, or the composition of products outside this snapshot.

80.5/100
average ingredient-screening score across 179 scored products
179
tracked products in this brand roll-up
43.6%
scored products with at least one flagged ingredient
72.2%
of NOVA-classified products that are ultra-processed (Group 4)

Source snapshot current as of September 2026; open individual products before making a product-specific decision.

Portfolio reading

Use the distribution, then open the outliers

With 179 tracked products, the useful signal is the shape of the portfolio rather than one headline score. The current concern-sorted list begins Smart sense, chocolate cashew trail mix; Smart sense, gummi bunnies; Water beverage; 43.6% of records contain at least one flagged ingredient while the overall mean is 80.5/100. Open those outliers first, then compare neighboring formulations. The aggregate does not establish recall status, allergen suitability, or the composition of an item outside this snapshot.

Label coverage
100%
179 of 179 with lists
Observed score range
0–70
Across labelled products only
Leading shelf
Snacks
83 in top-five shelves
Smart Sense brand profile vs portfolio averages
Signal Smart Sense Notes
Avg safety score 80.5/100 Mid-range
Products tracked 179 OpenFoodFacts US index
Flagged ingredients 43.6% FDA SAFFA + CSPI flag overlap

What the Data Says About Smart Sense

Smart Sense: 179 products tracked, 179 with an ingredient list, avg safety score 80.5/100, 43.6% of those scored products has at least one flagged ingredient.

43.6% of the scored Smart Sense products contain at least one separately flagged ingredient. That distribution is the primary finding; the average does not make those affected formulations "mostly safe." Scoring methodology + dye-pledge context →

Across the 894,137 products we index overall, the average safety score is 92.8/100, and Smart Sense sits 12.3 points below that fleet-wide average. Among the 804 brands with 50+ products (the typical brand in that group flags 18% of its catalog), Smart Sense's 43.6% flagged share is 25.6 points above that cohort median.

Processing mix (NOVA)

Smart Sense processing intensity

Smart Sense's NOVA-classified set is 176 products: 72.2% ultra-processed (Group 4, 127 items) with Group 4 (ultra-processed) largest at 127. That ultra-processed share sits 6.1 points below the 78.3% median for 1,323 brands with 50+ products. NOVA is processing intensity, not additive safety.

Shelf mix

Where Smart Sense shows up in Open Food Facts

In Open Food Facts shelf labels, Smart Sense concentrates in Snacks (83, 51% of this top-five); Beverages (41); Plant-based foods and beverages (31); Condiments (6); Meals (2).

Average score by leading shelf label

1. Snacks: 84.8/100 · 85% of the leader · rank #11. Snacks84.8/1002. Beverages: 66/100 · 66% of the leader · rank #22. Beverages66/1003. Plant-based foods and beverages: 91.3/100 · 91% of the leader · rank #33. Plant-based foods and bev…91.3/1004. Condiments: 100/100 · 100% of the leader · rank #44. Condiments100/1005. Meals: 25/100 · 25% of the leader · rank #55. Meals25/100
Average screening score among scored Smart Sense products grouped by leading Open Food Facts shelf label.
Chart values as text

Unit: average screening score out of 100. Data current as of September 2026.

Snacks
84.8/100
Beverages
66/100
Plant-based foods and beverages
91.3/100
Condiments
100/100
Meals
25/100
Smart Sense shelf labels with average score and flagged share
Shelf Scored n Avg Flagged
Snacks 83 84.8/100 26.5%
Beverages 41 66/100 87.8%
Plant-based foods and beverages 31 91.3/100 25.8%
Condiments 6 100/100 0%
Meals 2 25/100 100%

Cohort context

Flagged-ingredient share among large brands

Smart Sense's 43.6% flagged share is measured across 179 scored products. The chart places that rate against the 50 brands with 50+ scored products in this snapshot, the same qualifying cohort used on the rankings page.

Smart Sense flagged share vs large-brand cohort

43.6% of scored products carry at least one flagged ingredient

44% 0th percentile is at or above the flagged share of 0% of the 50 qualifying brands we track

0%–10%: 0 qualifying brands (0%). Below this entry. 10%–20%: 0 qualifying brands (0%). Below this entry. 20%–30%: 0 qualifying brands (0%). Below this entry. 30%–40%: 0 qualifying brands (0%). Below this entry. 40%–50%: 0 qualifying brands (0%). This entry sits in this band. 50%–60%: 0 qualifying brands (0%). Above this entry. 60%–70%: 0 qualifying brands (0%). Above this entry. 70%–80%: 3 qualifying brands (6%). Above this entry. 80%–90%: 25 qualifying brands (50%). Above this entry. 90%–100%: 22 qualifying brands (44%). Above this entry. Smart Sense 0% 100% brands with 50+ scored products, bucketed by value

Each bar is a band; taller bars hold more qualifying brands. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Distribution as text

50 qualifying brands, bucketed in bands of 10%. This entry: 44% (0th percentile). Data current as of September 2026.

0%–10%
0 qualifying brands (0%)
10%–20%
0 qualifying brands (0%)
20%–30%
0 qualifying brands (0%)
30%–40%
0 qualifying brands (0%)
40%–50%
0 qualifying brands (0%)
50%–60%
0 qualifying brands (0%)
60%–70%
0 qualifying brands (0%)
70%–80%
3 qualifying brands (6%)
80%–90%
25 qualifying brands (50%)
90% and above
22 qualifying brands (44%)

Source Open Food Facts × FDA SAFFA × CSPI · September 2026

Portfolio shape

How scores cluster inside this brand

The brand average (80.5/100) summarizes 179 scored products. This distribution shows whether that mean sits on a tight cluster or a wide spread, a few low-scoring SKUs can matter even when the headline average looks strong.

Smart Sense product score distribution

Brand average 80.5/100 across 179 scored products

81 34th percentile sits above 34% of the 179 scored products we track

0–10: 8 scored products (4%). Below this entry. 10–20: 5 scored products (3%). Below this entry. 20–30: 2 scored products (1%). Below this entry. 30–40: 6 scored products (3%). Below this entry. 40–50: 3 scored products (2%). Below this entry. 50–60: 14 scored products (8%). Below this entry. 60–70: 7 scored products (4%). Below this entry. 70–80: 15 scored products (8%). Below this entry. 80–90: 3 scored products (2%). This entry sits in this band. 90–100: 15 scored products (8%). Above this entry. 100–110: 101 scored products (56%). Above this entry. Brand average 0 110 scored Smart Sense products, bucketed by value

Each bar is a band; taller bars hold more scored products. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Distribution as text

179 scored products, bucketed in bands of 10. This entry: 81 (34th percentile). Data current as of September 2026.

0–10
8 scored products (4%)
10–20
5 scored products (3%)
20–30
2 scored products (1%)
30–40
6 scored products (3%)
40–50
3 scored products (2%)
50–60
14 scored products (8%)
60–70
7 scored products (4%)
70–80
15 scored products (8%)
80–90
3 scored products (2%)
90–100
15 scored products (8%)
100 and above
101 scored products (56%)

Source Open Food Facts product labels × FDA SAFFA × CSPI · September 2026

Smart Sense relies most on Red 40, an industry staple

Across the 179 Smart Sense products scored here, Red 40 appears in 30. It is used by 2,397 other brands in this database (6.8% of them), so its presence says more about the category than about this brand. A flag records that a named source raised a concern about an ingredient. It is not a finding that a product is unsafe to eat.

1. Red 40: 30 products · 100% of the leader · rank #11. Red 4030 products2. Yellow 5: 30 products · 100% of the leader · rank #22. Yellow 530 products3. Caramel Coloring: 23 products · 77% of the leader · rank #33. Caramel Coloring23 products4. Blue 1: 19 products · 63% of the leader · rank #44. Blue 119 products5. Yellow 6: 19 products · 63% of the leader · rank #55. Yellow 619 products6. Acesulfame Potassium: 18 products · 60% of the leader · rank #66. Acesulfame Potassium18 products
Smart Sense products listing each flagged ingredient (same counts as the table below).
Chart values as text

Unit: . Data current as of .

Red 40
30 products
Yellow 5
30 products
Caramel Coloring
23 products
Blue 1
19 products
Yellow 6
19 products
Acesulfame Potassium
18 products
Flagged ingredientSmart Sense productsWhy it is flagged
Red 4030FDA voluntary phase-out target 2027-12-31 (a request, not a ban) · Restricted: California (schools)
Yellow 530FDA voluntary phase-out target 2027-12-31 (a request, not a ban) · Restricted: California (schools)
Caramel Coloring23Restricted: California (Prop 65 warning for 4-MEI)
Blue 119FDA voluntary phase-out target 2027-12-31 (a request, not a ban) · Restricted: California (schools)
Yellow 619FDA voluntary phase-out target 2027-12-31 (a request, not a ban) · Restricted: California (schools)
Acesulfame Potassium18Concern recorded by a review body; no ban cited
Sucralose18Concern recorded by a review body; no ban cited
Aspartame11Concern recorded by a review body; no ban cited

Counts are products in this database whose ingredient list names the flagged ingredient. Flags come from FDA enforcement actions, CSPI Chemical Cuisine ratings and US state ingredient laws; see the methodology for how each source is applied.

Visible product sample

Label complexity does not determine the screening result

Each point is one of the 50 concern-sorted Smart Sense records shown below. Horizontal position is the number of resolved ingredients on that product's stored label; vertical position is its source-derived screening score. The dashed medians (16.5 ingredients and 50/100) divide this displayed sample only. A longer label is not automatically worse: open a specific product to inspect its flagged rows and source coverage.

Shown records
50
Median label
16.5
ingredients
Median score
50/100

The outlined point is Smart sense, chocolate cashew trail mix, the displayed record with the most flagged ingredients (9). Bubble size represents flagged ingredient count plus one, so zero-flagged products remain visible. The score is derived from FDA SAFFA and CSPI fields; this chart does not establish recall status, dietary suitability, or a health outcome.

Read the plotted values

Products by Smart Sense

Showing 50 display-quality records, sorted by concern level (most flagged first); 129 tracked records with unusable upstream names remain in the aggregate but are not shown.

Smart sense, chocolate cashew trail mix
Snacks
9 flagged 0/100
Smart sense, gummi bunnies
Snacks
6 flagged 0/100
Water beverage
Beverages
5 flagged 0/100
Smart sense, jelly beans assorted
Snacks
5 flagged 0/100
Smart sense, spiced jelly beans
Snacks
5 flagged 0/100
Smart sense, french burnt peanuts
Snacks
5 flagged 0/100
Tortilla chips
Snacks
5 flagged 0/100
Smart sense, macaroni & cheese dinner
Meals
5 flagged 0/100
Half & half water beverage
Beverages
5 flagged 15/100
Smart sense, diet green tea with citrus
Beverages
5 flagged 15/100
Smart sense, diet half n' half tea beverage, black tea & lemonade
Beverages
5 flagged 15/100
Smart sense, chocolatey nut trail mix
Snacks
4 flagged 10/100
Tortilla chips
Snacks
4 flagged 10/100
Low calorie water beverage
Beverages
4 flagged 20/100
Candy
Snacks
3 flagged 25/100
Sparkling Water Beverage
Beverages
3 flagged 35/100
Smart sense, sparkling water beverage, orange mango
Beverages
3 flagged 35/100
Smart sense, sparkling water beverage, kiwi strawberry
Beverages
3 flagged 35/100
Smart sense, sparkling water beverage, acai, blueberry, pomegranate
Beverages
3 flagged 35/100
Smart sense, sparkling water beverage, strawberry lemonade
Beverages
3 flagged 35/100
Juice Drink
Plant-based foods and beverages
3 flagged 35/100
Water beverage
Beverages
3 flagged 45/100
Lemonade, Mango
3 flagged 45/100
Smart sense, green tea, citrus
Beverages
3 flagged 45/100
Spicy Salsa Snack Mix
2 flagged 50/100
Soda, Orange
2 flagged 50/100
Macaroni and cheese
Meals
2 flagged 50/100
Soda, Orange
2 flagged 50/100
Soda
Beverages
2 flagged 50/100
Grape Soda, Grape
2 flagged 50/100
Smart sense, spicy salsa snack mix
Snacks
2 flagged 50/100
Smart sense, creme sandwich cookies, chocolate mint
Snacks
2 flagged 50/100
Smart sense, trail mix
Snacks
2 flagged 50/100
Juice cocktail from concentrate
Plant-based foods and beverages
2 flagged 50/100
Smart sense, cranberry raspberry, raspberry flavored juice cocktail
Plant-based foods and beverages
2 flagged 50/100
Smart sense, chick-o-stick
Snacks
2 flagged 50/100
Smart sense, root beer barrels candy
Snacks
2 flagged 50/100
Smart sense, cheese puffs
Snacks
2 flagged 50/100
Smart sense, candy canes, peppermint
Snacks
2 flagged 60/100
Zero Calories Sparkling Water Beverage
Beverages
2 flagged 60/100
Sparkling Water Beverage
Beverages
2 flagged 60/100
Smart sense, sparkling carbonated water, pink grapefruit
Beverages
2 flagged 60/100
Smart sense, sparkling black raspberry
Plant-based foods and beverages
2 flagged 60/100
Smart sense, flavored water beverage, strawberry, lemonade
Beverages
2 flagged 60/100
Smart sense, sparkling lemonade
Beverages
2 flagged 60/100
Smart sense, sparkling, peach
Beverages
2 flagged 70/100
Water beverage
Beverages
2 flagged 70/100
Smart sense, iced tea, rapberry
Beverages
2 flagged 70/100
Flavored Water Beverage, Cherry, Lemonade
2 flagged 70/100
Green Tea With Mixed Berry, Diet Berry
2 flagged 70/100

Nationwide brands with similar catalog profiles

Two PlainFoodSafe-derived peer sets for Smart Sense: closest on tracked product count (179 here) and closest on average ingredient screening score (80.5/100 here). Rows stay link-disjoint so each axis is a distinct neighborhood, not a largest-catalog strip.

Similar product count

Nearest other brands by Open Food Facts product count (floored at ≥50).

Similar average screening score

Nearest other brands by average ingredient screening score (floored at ≥50 scored products), distinct from the count row.

Counts and averages from Open Food Facts labels screened against FDA SAFFA and CSPI Chemical Cuisine; neither axis is a health outcome.

Frequently Asked Questions

Is Smart Sense food safe?

Smart Sense has an average safety score of 81/100 across the 179 of 179 tracked products that carry an ingredient list. 43.6% of those contain flagged ingredients.

How many Smart Sense products are tracked?

Our database tracks 179 Smart Sense products. 179 include an ingredient list and can be screened against FDA SAFFA and CSPI data; 0 cannot be scored from this snapshot.

How processed is the Smart Sense catalog?

Smart Sense has 176 NOVA-classified products; 72.2% are ultra-processed (Group 4, 127 items) and Group 4 is the largest slice. NOVA describes processing intensity, not whether additives on a label are flagged.

Which shelves dominate the Smart Sense catalog?

In Open Food Facts shelf labels, Smart Sense concentrates in Snacks (83, 51% of this top-five); Beverages (41); Plant-based foods and beverages (31); Condiments (6); Meals (2).

Does Smart Sense use artificial dyes?

Open the individual product pages below to see which Smart Sense items list a synthetic dye on their label. For whether the company has committed to removing dyes, the FDA and CSPI both publish corporate-commitment trackers; we no longer restate those commitments here.

What to do with this Smart Sense profile

Use this roll-up as orientation, then verify the specific package you hold against its ingredient panel and the named official sources.

  • Start with Smart sense, chocolate cashew trail mix, the displayed product with the most flagged ingredients (9) in this sample. Open the outlier product
  • Red 40 appears in 30 scored Smart Sense products, review why each source flags it before treating the brand average as uniform. Review flagged ingredient counts
  • Compare Smart Sense's 80.5/100 average and 43.6% flagged share against other brands before treating either figure as a recall or clearance signal. Brand safety rankings
  • Cross-check any additive concern against FDA SAFFA and CSPI Chemical Cuisine rather than relying on this derived index alone. Scoring methodology

A flagged ingredient records a source concern, not a recall, ban, or medical clearance. Always verify the current package label and consult official sources for product-specific decisions.

Citation & disclaimer notes Brand scores aggregate ingredient-level FDA SAFFA + CSPI Chemical Cuisine ratings across Open Food Facts product data. See our methodology. Retrieved and formatted by PlainFoodSafe.

Disclaimer: Informational purposes only; not professional advice. A flagged ingredient is not a recall or a ban. Consult a qualified professional before making decisions based on this data.

Every figure on PlainFoodSafe is rendered directly from OpenFoodFacts and FDA data, no number is typed in by an editor. Brand figures are computed directly from OpenFoodFacts and FDA data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of September 2026.

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