Max Protein Nutrition Shake Milk Chocolate
by Ensure
Open Food Facts label for barcode 0070074690704 · Ensure · Nutritional-supplement. Screening numbers and flags live in the verdict band below. This hero only situates the source record.
The verdict
Max Protein Nutrition Shake Milk Chocolate by Ensure scores 65/100 in PlainFoodSafe's ingredient screening. We compared its 15 labeled ingredients with FDA SAFFA regulatory records and CSPI Chemical Cuisine ratings; 3 ingredients are flagged for caution. This is a focused 15-component label led by Water, Milk Protein Concentrate, Calcium Caseinate; compare those leading ingredients with the product's processing and nutrition fields before deciding whether it fits your goal. This is not a recall, allergy, medical, or dietary-safety determination.
- 65/100
- Concern safety score
- 3
- Few flagged · of 15 analyzed
- Group 4
- Ultra-processed
- 0070074690704
- Barcode (UPC/EAN)
Computed directly from OpenFoodFacts ingredient data cross-referenced with FDA SAFFA and CSPI Chemical Cuisine ratings. See our methodology for the scoring formula.
Composite profile score
One verdict from three independent sources
47/100
Grade D
Ingredient Safety
65/100
FDA/CSPI flagged-ingredient screening
Processing Level
NOVA 4
Ultra-processed foods
Nutrition Grade
N/A
Nutri-Score front-of-pack nutrition grade
Weighted 50% ingredient safety / 25% processing level / 25% nutrition grade. A dimension with no data for this product (common: source coverage is partial) is dropped and its weight redistributes across the remaining dimensions, so missing data never silently lowers the score. See the full benchmark table.
74690704 · Open Food Facts · July 2026
Max Protein Nutrition Shake Milk Chocolate label screening desk
5 of 15 parsed ingredients carry FDA SAFFA or CSPI coverage (lead: Acesulfame Potassium). Source sheet 74690704 · Open Food Facts · July 2026. The screening score and flag counts are in the verdict band above. This desk is the provenance stamp, not a second scorecard. Methodology · Read with nearest score peer: Protality Advance Vanilla · Nearest score peer is Protality Advance Vanilla at the same screening score.
Screening model notes
How Nutri-Score, NOVA, and list length read this record
This label lands in the third of four positions on the published scale. What separates that position from its neighbours is arithmetic rather than judgement: identical inputs run through the documented weighting always arrive at the same place. Anyone who works the calculation through by hand, using the methodology write-up together with the itemised ratings further down, will reproduce this number exactly — which is the reason for publishing a computed figure instead of an opinion.
No Nutri-Score grade is present for this record in the OpenFoodFacts snapshot this page is built from. The nutritional dimension is absent rather than assessed and withheld: the grade depends on a complete declared nutrition panel, and community-contributed records vary in how much of that panel they carry. Nothing about the missing grade implies anything either way about the panel itself. The screen below covers additive ratings only and does not depend on the nutrition figures.
A mid-length component list was parsed from this label. There are enough separate entries for the screen to match several independently, while each matched entry still carries visible weight in the resulting index. Lists of this size are the most common shape in the catalogue, which makes the composite here easier to place against comparable products than at either extreme.
Cross-brand screening score neighbourhood
Ingredient-list length vs every product we publish
Max Protein Nutrition Shake Milk Chocolate lists 15 ingredients on its label
15 55th percentile a longer ingredient list than 55% of the 359,392 products we track
Each bar is a band; taller bars hold more products. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Distribution as text
- 0–2
- 6,050 products (2%)
- 2–4
- 24,522 products (7%)
- 4–6
- 31,054 products (9%)
- 6–8
- 30,981 products (9%)
- 8–10
- 31,618 products (9%)
- 10–12
- 29,943 products (8%)
- 12–14
- 28,403 products (8%)
- 14–16
- 27,417 products (8%)
- 16–18
- 24,508 products (7%)
- 18–20
- 19,062 products (5%)
- 20–22
- 14,679 products (4%)
- 22–24
- 12,238 products (3%)
- 24–26
- 10,830 products (3%)
- 26–28
- 9,344 products (3%)
- 28–30
- 7,955 products (2%)
- 30–32
- 6,753 products (2%)
- 32–34
- 5,918 products (2%)
- 34–36
- 5,282 products (1%)
- 36–38
- 4,531 products (1%)
- 38–40
- 4,063 products (1%)
- 40 and above
- 24,241 products (7%)
Source Open Food Facts, product label ingredient lists · July 2026
Ingredient-list length is a descriptive property of the label, not a safety rating. A longer list is not automatically worse and a shorter one is not automatically better; the count is shown so the label can be placed against a comparable population. No category with enough published products was available for this record, so the comparison runs against the whole published catalogue.
Ingredient Safety Analysis
How the 65/100 score is built
Screening starts at 100 and subtracts severity-weighted FDA SAFFA / CSPI flags (3 flagged of 15 labeled). The floor is 0 when deductions exceed 100.
Full Ingredient List
WATER, MILK PROTEIN CONCENTRATE, CALCIUM CASEINATE, COCOA POWDER (PROCESSED WITH ALKALI), LESS THAN 0.5% OF:, VITAMINS AND MINERALS, SOLUBLE CORN FIBER, SHORT-CHAIN FRUCTOOLIGOSACCHARIDES, NATURAL AND ARTIFICIAL FLAVOR, HIGH OLEIC SUNFLOWER OIL, SALT, CELLULOSE GEL, ACESULFAME POTASSIUM, CELLULOSE GUM, SUCRALOSE, AND CARRAGEENAN.
Other products containing Short-chain Fructooligosaccharides
Short-chain Fructooligosaccharides is the least common ingredient on this label, appearing in 79 products across the catalog. See its safety profile.
Categories
More from Ensure
Mid-score cross-brand comparables for Max Protein Nutrition Shake Milk Chocolate
Neighbours outside Ensure near Max Protein Nutrition Shake Milk Chocolate's mid-band score (65/100). The 5 same-brand links above stay within Ensure; these peers cross brands.
Same mid-band screening score
Nearest cross-brand products by screening score (3 flagged of 15 on 0070074690704).
Medium-label peers (9–20 ingredients)
Nearest cross-brand labels by linked ingredient count (15 on 0070074690704).
Follow the flagged-label evidence
Follow the flagged-label evidence
Acesulfame Potassium is the first flagged ingredient selected from Max Protein Nutrition Shake Milk Chocolate's parsed label. Start with that ingredient’s source context, then compare the rest of this 15-ingredient record.
- Inspect the FDA SAFFA and CSPI context attached to Acesulfame Potassium. Open Acesulfame Potassium
- Compare Max Protein Nutrition Shake Milk Chocolate's 3 flagged ingredients with a product from the same score neighbourhood. Compare labels
- Check how caution flags contribute to the derived screening score before drawing a dietary conclusion. Read the method
This page describes published ingredient-list and source coverage. It is not dietary or medical advice.
Barcode 0070074690704: product data from Open Food Facts (July 2026). Screening from FDA SAFFA and CSPI Chemical Cuisine where attached. Figures are computed from those sources, not editor-typed. Methodology. Reference only, not dietary or medical advice.