Wilton
Open Food Facts brand roll-up for Wilton, current as of September 2026. Screening averages and flag shares live in the short-answer band below. This hero only situates the catalog slice.
The short answer
Wilton averages 35.8/100 across the 419 of 497 tracked products that carry an ingredient list, and 87.8% of those contain at least one separately flagged ingredient. The figure summarizes Open Food Facts labels cross-referenced with FDA SAFFA and CSPI; it does not establish recall status, allergy suitability, or the composition of products outside this snapshot.
- 35.8/100
- average ingredient-screening score across 419 scored products
- 497
- tracked products in this brand roll-up
- 87.8%
- scored products with at least one flagged ingredient
- 99.5%
- of NOVA-classified products that are ultra-processed (Group 4)
Source snapshot current as of September 2026; open individual products before making a product-specific decision.
Portfolio reading
Use the distribution, then open the outliers
With 497 tracked products, the useful signal is the shape of the portfolio rather than one headline score. The current concern-sorted list begins Autumn Sprinkle Mix; Easter Egg Cookie Kit; Wilton, the elf on the shelf, icing decorations; 87.8% of records contain at least one flagged ingredient while the overall mean is 35.8/100. Open those outliers first, then compare neighboring formulations. The aggregate does not establish recall status, allergen suitability, or the composition of an item outside this snapshot.
| Signal | Wilton | Notes |
|---|---|---|
| Avg safety score | 35.8/100 | Below-average |
| Products tracked | 497 | OpenFoodFacts US index |
| Flagged ingredients | 87.8% | FDA SAFFA + CSPI flag overlap |
What the Data Says About Wilton
Wilton: 497 products tracked, 419 with an ingredient list, avg safety score 35.8/100, 87.8% of those scored products has at least one flagged ingredient.
87.8% of the scored Wilton products contain at least one separately flagged ingredient. That distribution is the primary finding; the average does not make those affected formulations "mostly safe." Scoring methodology + dye-pledge context →
Across the 894,137 products we index overall, the average safety score is 92.8/100, and Wilton sits 57 points below that fleet-wide average. Among the 804 brands with 50+ products (the typical brand in that group flags 18% of its catalog), Wilton's 87.8% flagged share is 69.8 points above that cohort median.
Processing mix (NOVA)
Wilton processing intensity
Wilton's NOVA-classified set is 416 products: 99.5% ultra-processed (Group 4, 414 items) with Group 4 (ultra-processed) largest at 414. That ultra-processed share sits 21.2 points above the 78.3% median for 1,323 brands with 50+ products. NOVA is processing intensity, not additive safety.
Shelf mix
Where Wilton shows up in Open Food Facts
In Open Food Facts shelf labels, Wilton concentrates in Baking-decorations (287, 73% of this top-five); Snacks (52); Cooking helpers (41); Bread coverings (9); Sweeteners (5).
Average score by leading shelf label
| Shelf | Scored n | Avg | Flagged |
|---|---|---|---|
| Baking-decorations | 286 | 35.7/100 | 90.6% |
| Snacks | 44 | 37.5/100 | 84.1% |
| Cooking helpers | 41 | 18.4/100 | 95.1% |
| Bread coverings | 7 | 7.9/100 | 100% |
| Sweeteners | 4 | 87.5/100 | 50% |
Cohort context
Flagged-ingredient share among large brands
Wilton's 87.8% flagged share is measured across 419 scored products. The chart places that rate against the 50 brands with 50+ scored products in this snapshot, the same qualifying cohort used on the rankings page.
Wilton flagged share vs large-brand cohort
87.8% of scored products carry at least one flagged ingredient
88% 50th percentile is at or above the flagged share of 50% of the 50 qualifying brands we track
Each bar is a band; taller bars hold more qualifying brands. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Distribution as text
- 0%–10%
- 0 qualifying brands (0%)
- 10%–20%
- 0 qualifying brands (0%)
- 20%–30%
- 0 qualifying brands (0%)
- 30%–40%
- 0 qualifying brands (0%)
- 40%–50%
- 0 qualifying brands (0%)
- 50%–60%
- 0 qualifying brands (0%)
- 60%–70%
- 0 qualifying brands (0%)
- 70%–80%
- 3 qualifying brands (6%)
- 80%–90%
- 25 qualifying brands (50%)
- 90% and above
- 22 qualifying brands (44%)
Source Open Food Facts × FDA SAFFA × CSPI · September 2026
Portfolio shape
How scores cluster inside this brand
The brand average (35.8/100) summarizes 419 scored products. This distribution shows whether that mean sits on a tight cluster or a wide spread, a few low-scoring SKUs can matter even when the headline average looks strong.
Wilton product score distribution
Brand average 35.8/100 across 419 scored products
36 59th percentile sits above 59% of the 419 scored products we track
Each bar is a band; taller bars hold more scored products. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Distribution as text
- 0–10
- 150 scored products (36%)
- 10–20
- 23 scored products (5%)
- 20–30
- 63 scored products (15%)
- 30–40
- 20 scored products (5%)
- 40–50
- 4 scored products (1%)
- 50–60
- 32 scored products (8%)
- 60–70
- 18 scored products (4%)
- 70–80
- 30 scored products (7%)
- 80–90
- 27 scored products (6%)
- 90–100
- 1 scored products (0%)
- 100 and above
- 51 scored products (12%)
Source Open Food Facts product labels × FDA SAFFA × CSPI · September 2026
Wilton relies most on Yellow 5, an industry staple
Across the 419 Wilton products scored here, Yellow 5 appears in 246. It is used by 2,320 other brands in this database (6.6% of them), so its presence says more about the category than about this brand. A flag records that a named source raised a concern about an ingredient. It is not a finding that a product is unsafe to eat.
| Flagged ingredient | Wilton products | Why it is flagged |
|---|---|---|
| Yellow 5 | 246 | FDA voluntary phase-out target 2027-12-31 (a request, not a ban) · Restricted: California (schools) |
| Blue 1 | 241 | FDA voluntary phase-out target 2027-12-31 (a request, not a ban) · Restricted: California (schools) |
| Red 40 | 237 | FDA voluntary phase-out target 2027-12-31 (a request, not a ban) · Restricted: California (schools) |
| Red 3 | 192 | FDA ban effective 2027-01-15 · Restricted: California (AB 418; effective 2027-01-01); Federal (FDA; effective 2027-01-15) |
| Titanium Dioxide | 159 | Restricted: EU (banned); California (under review) |
| Yellow 6 | 144 | FDA voluntary phase-out target 2027-12-31 (a request, not a ban) · Restricted: California (schools) |
| Blue 2 | 25 | FDA voluntary phase-out target 2027-12-31 (a request, not a ban) · Restricted: California (schools) |
| Carrageenan | 24 | Concern recorded by a review body; no ban cited |
Counts are products in this database whose ingredient list names the flagged ingredient. Flags come from FDA enforcement actions, CSPI Chemical Cuisine ratings and US state ingredient laws; see the methodology for how each source is applied.
Visible product sample
Label complexity does not determine the screening result
Each point is one of the 50 concern-sorted Wilton records shown below. Horizontal position is the number of resolved ingredients on that product's stored label; vertical position is its source-derived screening score. The dashed medians (20 ingredients and 0/100) divide this displayed sample only. A longer label is not automatically worse: open a specific product to inspect its flagged rows and source coverage.
- Shown records
- 50
- Median label
- 20 ingredients
- Median score
- 0/100
The outlined point is Autumn Sprinkle Mix, the displayed record with the most flagged ingredients (12). Bubble size represents flagged ingredient count plus one, so zero-flagged products remain visible. The score is derived from FDA SAFFA and CSPI fields; this chart does not establish recall status, dietary suitability, or a health outcome.
Read the plotted values
- Autumn Sprinkle Mix: 27 resolved ingredients, 0/100, 12 flagged.
- Easter Egg Cookie Kit: 48 resolved ingredients, 0/100, 9 flagged.
- Wilton, the elf on the shelf, icing decorations: 23 resolved ingredients, 0/100, 9 flagged.
- Wilton, snow globe icing decorations: 22 resolved ingredients, 0/100, 8 flagged.
- Holiday Sprinkles Mix: 20 resolved ingredients, 0/100, 8 flagged.
- Holiday Mix Sprinkle Toppers: 20 resolved ingredients, 0/100, 8 flagged.
- Spring Sprinkles Spring Mix: 22 resolved ingredients, 0/100, 8 flagged.
- Spring Mix Sprinkles: 21 resolved ingredients, 0/100, 8 flagged.
- Spring Mix: 19 resolved ingredients, 0/100, 8 flagged.
- Wilton, icing decorations: 22 resolved ingredients, 0/100, 8 flagged.
- Wilton, the elf on the shelf, icing decorations: 22 resolved ingredients, 0/100, 8 flagged.
- Wilton, Icing Decorations: 22 resolved ingredients, 0/100, 8 flagged.
- Wilton, icing decorations: 20 resolved ingredients, 0/100, 7 flagged.
- Pre-baked gingerbread mini village kit: 53 resolved ingredients, 0/100, 7 flagged.
- Hot cocoa strip: 28 resolved ingredients, 0/100, 7 flagged.
- Sugar Sheets! Edible Decorations Dazzling Dots: 28 resolved ingredients, 0/100, 7 flagged.
- Icing Decoration: 20 resolved ingredients, 0/100, 7 flagged.
- Wilton, icing decoration: 21 resolved ingredients, 0/100, 7 flagged.
- Icing Decorations: 20 resolved ingredients, 0/100, 7 flagged.
- Icing Decorations: 21 resolved ingredients, 0/100, 7 flagged.
- Wilton, halloween icing decorations: 20 resolved ingredients, 0/100, 7 flagged.
- Gingerbread mini village kit: 51 resolved ingredients, 0/100, 6 flagged.
- Chocolate Cookie House Kit, Chocolate Cookie: 54 resolved ingredients, 0/100, 6 flagged.
- Mini Star Sprinkles: 16 resolved ingredients, 0/100, 6 flagged.
- Icing Decorations: 20 resolved ingredients, 0/100, 6 flagged.
- Wilton, animals & stars sprinkles: 19 resolved ingredients, 0/100, 6 flagged.
- Christmas Sprinkles: 16 resolved ingredients, 0/100, 6 flagged.
- Rainbow Nonpareils Sprinkles: 12 resolved ingredients, 0/100, 6 flagged.
- Wilton, icing decoration: 16 resolved ingredients, 0/100, 6 flagged.
- Wilton, icing decorations: 15 resolved ingredients, 0/100, 6 flagged.
- Sprinkles Halloween Mix: 23 resolved ingredients, 0/100, 6 flagged.
- Edible Decorating Paper: 28 resolved ingredients, 0/100, 6 flagged.
- Wilton, icing decorations: 15 resolved ingredients, 0/100, 6 flagged.
- Gingerbread House Kit: 50 resolved ingredients, 0/100, 6 flagged.
- Icing Decoratioins: 19 resolved ingredients, 0/100, 6 flagged.
- Wilton, icing decorations: 15 resolved ingredients, 0/100, 6 flagged.
- Wilton, Icing Decoration: 21 resolved ingredients, 0/100, 6 flagged.
- Icing Decorations: 20 resolved ingredients, 0/100, 6 flagged.
- Wilton, icing decorations: 15 resolved ingredients, 0/100, 6 flagged.
- Wilton, sprinkles rainbow nonpareils: 10 resolved ingredients, 0/100, 6 flagged.
- Wilton, icing decorations: 19 resolved ingredients, 0/100, 6 flagged.
- Pre-Baked Gingerbread House Kit: 50 resolved ingredients, 0/100, 6 flagged.
- Sprinkles: 10 resolved ingredients, 0/100, 6 flagged.
- Icing Decorations: 21 resolved ingredients, 0/100, 6 flagged.
- Icing decoration: 20 resolved ingredients, 0/100, 6 flagged.
- Wilton, icing decorations: 20 resolved ingredients, 0/100, 6 flagged.
- Wilton, icing decorations: 20 resolved ingredients, 0/100, 6 flagged.
- Wilton, trim icing decoration: 20 resolved ingredients, 0/100, 6 flagged.
- Icing Decorations: 21 resolved ingredients, 0/100, 6 flagged.
- Wilton, sprinkles: 14 resolved ingredients, 0/100, 5 flagged.
Products by Wilton
Showing 50 display-quality records, sorted by concern level (most flagged first); 447 tracked records with unusable upstream names remain in the aggregate but are not shown.
Nationwide brands with similar catalog profiles
Two PlainFoodSafe-derived peer sets for Wilton: closest on tracked product count (497 here) and closest on average ingredient screening score (35.8/100 here). Rows stay link-disjoint so each axis is a distinct neighborhood, not a largest-catalog strip.
Similar product count
Nearest other brands by Open Food Facts product count (floored at ≥50).
Similar average screening score
Nearest other brands by average ingredient screening score (floored at ≥50 scored products), distinct from the count row.
Counts and averages from Open Food Facts labels screened against FDA SAFFA and CSPI Chemical Cuisine; neither axis is a health outcome.
Frequently Asked Questions
Is Wilton food safe? ▼
Wilton has an average safety score of 36/100 across the 419 of 497 tracked products that carry an ingredient list. 87.8% of those contain flagged ingredients.
How many Wilton products are tracked? ▼
Our database tracks 497 Wilton products. 419 include an ingredient list and can be screened against FDA SAFFA and CSPI data; 78 cannot be scored from this snapshot.
How processed is the Wilton catalog? ▼
Wilton has 416 NOVA-classified products; 99.5% are ultra-processed (Group 4, 414 items) and Group 4 is the largest slice. NOVA describes processing intensity, not whether additives on a label are flagged.
Which shelves dominate the Wilton catalog? ▼
In Open Food Facts shelf labels, Wilton concentrates in Baking-decorations (287, 73% of this top-five); Snacks (52); Cooking helpers (41); Bread coverings (9); Sweeteners (5).
Does Wilton use artificial dyes? ▼
Open the individual product pages below to see which Wilton items list a synthetic dye on their label. For whether the company has committed to removing dyes, the FDA and CSPI both publish corporate-commitment trackers; we no longer restate those commitments here.
What to do with this Wilton profile
Use this roll-up as orientation, then verify the specific package you hold against its ingredient panel and the named official sources.
- Start with Autumn Sprinkle Mix, the displayed product with the most flagged ingredients (12) in this sample. Open the outlier product
- Yellow 5 appears in 246 scored Wilton products, review why each source flags it before treating the brand average as uniform. Review flagged ingredient counts
- Compare Wilton's 35.8/100 average and 87.8% flagged share against other brands before treating either figure as a recall or clearance signal. Brand safety rankings
- Cross-check any additive concern against FDA SAFFA and CSPI Chemical Cuisine rather than relying on this derived index alone. Scoring methodology
A flagged ingredient records a source concern, not a recall, ban, or medical clearance. Always verify the current package label and consult official sources for product-specific decisions.
Citation & disclaimer notes
Brand scores aggregate ingredient-level FDA SAFFA + CSPI Chemical Cuisine ratings across Open Food Facts product data. See our methodology. Retrieved and formatted by PlainFoodSafe.Disclaimer: Informational purposes only; not professional advice. A flagged ingredient is not a recall or a ban. Consult a qualified professional before making decisions based on this data.
Every figure on PlainFoodSafe is rendered directly from OpenFoodFacts and FDA data, no number is typed in by an editor. Brand figures are computed directly from OpenFoodFacts and FDA data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of September 2026.
