Purity

Open Food Facts brand roll-up for Purity, current as of September 2026. Screening averages and flag shares live in the short-answer band below. This hero only situates the catalog slice.

The short answer

Purity averages 93.5/100 across the 26 of 60 tracked products that carry an ingredient list, and 30.8% of those contain at least one separately flagged ingredient. The figure summarizes Open Food Facts labels cross-referenced with FDA SAFFA and CSPI; it does not establish recall status, allergy suitability, or the composition of products outside this snapshot.

93.5/100
average ingredient-screening score across 26 scored products
60
tracked products in this brand roll-up
30.8%
scored products with at least one flagged ingredient
42.3%
of NOVA-classified products that are ultra-processed (Group 4)

Source snapshot current as of September 2026; open individual products before making a product-specific decision.

Portfolio reading

Use the distribution, then open the outliers

With 60 tracked products, the useful signal is the shape of the portfolio rather than one headline score. The current concern-sorted list begins Ice Cream Sandwiches; Premium Ice Cream; Premium Ice Cream; 30.8% of records contain at least one flagged ingredient while the overall mean is 93.5/100. Open those outliers first, then compare neighboring formulations. The aggregate does not establish recall status, allergen suitability, or the composition of an item outside this snapshot.

Catalog evidence

Ingredient-list coverage comes before the score

Only 26 of 60 tracked Purity records (43.3%) include an ingredient list. The remaining 34 cannot be screened, so the 93.5/100 mean describes the labelled subset rather than the whole brand.

Next check: use the product rows below to verify the labelled subset, then compare the current package for any unscored item.

What the Data Says About Purity

Purity: 60 products tracked, 26 with an ingredient list, avg safety score 93.5/100, 30.8% of those scored products has at least one flagged ingredient.

Because ingredient lists cover only 43.3% of tracked records, this average is a description of the labelled subset, not a brand-wide tier. The coverage gap is the dominant limitation. Scoring methodology + dye-pledge context →

Processing mix (NOVA)

Purity processing intensity

Purity's NOVA-classified set is 26 products: 42.3% ultra-processed (Group 4, 11 items) with Group 4 (ultra-processed) largest at 11. That ultra-processed share sits 36 points below the 78.3% median for 1,323 brands with 50+ products. NOVA is processing intensity, not additive safety.

Shelf mix

Where Purity shows up in Open Food Facts

In Open Food Facts shelf labels, Purity concentrates in Dairies (13, 46% of this top-five); Desserts (9); Beverages (4); Beverages and beverages preparations (1); Diary (1).

Average score by leading shelf label

1. Dairies: 100/100 · 100% of the leader · rank #11. Dairies100/1002. Desserts: 77.9/100 · 78% of the leader · rank #22. Desserts77.9/1003. Beverages: 100/100 · 100% of the leader · rank #33. Beverages100/100
Average screening score among scored Purity products grouped by leading Open Food Facts shelf label.
Chart values as text

Unit: average screening score out of 100. Data current as of September 2026.

Dairies
100/100
Desserts
77.9/100
Beverages
100/100
Purity shelf labels with average score and flagged share
Shelf Scored n Avg Flagged
Dairies 9 100/100 0%
Desserts 7 77.9/100 100%
Beverages 3 100/100 0%

Portfolio shape

How scores cluster inside this brand

The brand average (93.5/100) summarizes 26 scored products. This distribution shows whether that mean sits on a tight cluster or a wide spread, a few low-scoring SKUs can matter even when the headline average looks strong.

Purity product score distribution

Brand average 93.5/100 across 26 scored products

94 23rd percentile sits above 23% of the 26 scored products we track

40–50: 1 scored products (4%). Below this entry. 60–70: 1 scored products (4%). Below this entry. 70–80: 1 scored products (4%). Below this entry. 80–90: 1 scored products (4%). Below this entry. 90–100: 4 scored products (15%). This entry sits in this band. 100–110: 18 scored products (69%). Above this entry. Brand average 40 110 scored Purity products, bucketed by value

Each bar is a band; taller bars hold more scored products. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Distribution as text

26 scored products, bucketed in bands of 10. This entry: 94 (23rd percentile). Data current as of September 2026.

40–50
1 scored products (4%)
60–70
1 scored products (4%)
70–80
1 scored products (4%)
80–90
1 scored products (4%)
90–100
4 scored products (15%)
100 and above
18 scored products (69%)

Source Open Food Facts product labels × FDA SAFFA × CSPI · September 2026

Purity relies most on Carrageenan, an industry staple

Across the 26 Purity products scored here, Carrageenan appears in 7. It is used by 2,390 other brands in this database (6.8% of them), so its presence says more about the category than about this brand. A flag records that a named source raised a concern about an ingredient. It is not a finding that a product is unsafe to eat.

1. Carrageenan: 7 products · 100% of the leader · rank #11. Carrageenan7 products2. Caramel Coloring: 2 products · 29% of the leader · rank #22. Caramel Coloring2 products3. Polysorbate 80: 2 products · 29% of the leader · rank #33. Polysorbate 802 products4. Red 40: 2 products · 29% of the leader · rank #44. Red 402 products5. Red 3: 1 products · 14% of the leader · rank #55. Red 31 products6. Sodium Nitrite: 1 products · 14% of the leader · rank #66. Sodium Nitrite1 products
Purity products listing each flagged ingredient (same counts as the table below).
Chart values as text

Unit: . Data current as of .

Carrageenan
7 products
Caramel Coloring
2 products
Polysorbate 80
2 products
Red 40
2 products
Red 3
1 products
Sodium Nitrite
1 products
Flagged ingredientPurity productsWhy it is flagged
Carrageenan7Concern recorded by a review body; no ban cited
Caramel Coloring2Restricted: California (Prop 65 warning for 4-MEI)
Polysorbate 802Concern recorded by a review body; no ban cited
Red 402FDA voluntary phase-out target 2027-12-31 (a request, not a ban) · Restricted: California (schools)
Red 31FDA ban effective 2027-01-15 · Restricted: California (AB 418; effective 2027-01-01); Federal (FDA; effective 2027-01-15)
Sodium Nitrite1Preservative with a recorded concern
Yellow 51FDA voluntary phase-out target 2027-12-31 (a request, not a ban) · Restricted: California (schools)

Counts are products in this database whose ingredient list names the flagged ingredient. Flags come from FDA enforcement actions, CSPI Chemical Cuisine ratings and US state ingredient laws; see the methodology for how each source is applied.

Visible product sample

Label complexity does not determine the screening result

Each point is one of the 26 concern-sorted Purity records shown below. Horizontal position is the number of resolved ingredients on that product's stored label; vertical position is its source-derived screening score. The dashed medians (5.5 ingredients and 100/100) divide this displayed sample only. A longer label is not automatically worse: open a specific product to inspect its flagged rows and source coverage.

Shown records
26
Median label
5.5
ingredients
Median score
100/100

The outlined point is Ice Cream Sandwiches, the displayed record with the most flagged ingredients (4). Bubble size represents flagged ingredient count plus one, so zero-flagged products remain visible. The score is derived from FDA SAFFA and CSPI fields; this chart does not establish recall status, dietary suitability, or a health outcome.

Read the plotted values

Products by Purity

Showing 50 display-quality records, sorted by concern level (most flagged first); 10 tracked records with unusable upstream names remain in the aggregate but are not shown.

Ice Cream Sandwiches
Desserts
4 flagged 60/100
Premium Ice Cream
Desserts
3 flagged 45/100
Premium Ice Cream
Desserts
2 flagged 70/100
Premium Ice Cream
Desserts
2 flagged 90/100
Frozen dessert bars
Desserts
2 flagged 90/100
Mild Portuguese Brand Sausage
Meats and their products
1 flagged 85/100
Ice Cream
Desserts
1 flagged 95/100
Homemade Vanilla Flavored
Desserts
1 flagged 95/100
Farms Ghee
100/100
Whole milk vitamin d
Dairies
100/100
Whole milk
Dairies
100/100
Purity, dairypure, whole milk
Dairies
100/100
2% reduced fat milk
Dairies
100/100
Fat free milk
Dairies
100/100
Fat Free Milk
100/100
1% lowfat milk
Dairies
100/100
Sweet acidophilus 1% lowfat milk
Dairies
100/100
1% lowfat milk
Dairies
100/100
Whole milk
Dairies
100/100
Whole Milk
Go
100/100
Purity, lemonade
Beverages
100/100
Premium Ice Cream
100/100
Purity Coffee Protect
Beverages and beverages preparations
100/100
Organic lemonade juice drink
Beverages
100/100
Juice drink
Plant-based foods and beverages
100/100
Purity organic, fruit blend, green lemonade
Beverages
100/100
Dairy Pure
Not scored
Milk
Dairies
Not scored
Chololate Milk
Diary
Not scored
2% Reduced Fat Milk
Not scored
Purity whole milk
Not scored
Purity
Not scored
Fruit punch
Not scored
Purity whole milk
Dairies
Not scored
Buttermilk
Not scored
Whole Buttermilk
Dairies
Not scored
Whole cultured buttermilk
Not scored
Cottage Cheese
Dairies
Not scored
Cottage Cheese
Not scored
Rainbow Orange, Lime, Raspberry
Not scored
Sweet Acidophilus 1% Milk
Not scored
Boiled Custard
Not scored
Purity Eggnog
Not scored
Eggnog
Not scored
Cottage cheese
Not scored
Moose Tracks Premium Ice Cream
Desserts
Not scored
Chocolate moosetracks icecream
Not scored
Snow Cream
Not scored
Mint Chocolate Chip Ice Cream
Not scored
Vanilla frozen yogurt
Not scored

Nationwide brands with similar catalog profiles

Two PlainFoodSafe-derived peer sets for Purity: closest on tracked product count (60 here) and closest on average ingredient screening score (93.5/100 here). Rows stay link-disjoint so each axis is a distinct neighborhood, not a largest-catalog strip.

Similar product count

Nearest other brands by Open Food Facts product count (floored at ≥50).

Similar average screening score

Nearest other brands by average ingredient screening score (floored at ≥50 scored products), distinct from the count row.

Counts and averages from Open Food Facts labels screened against FDA SAFFA and CSPI Chemical Cuisine; neither axis is a health outcome.

Frequently Asked Questions

Is Purity food safe?

Purity has an average safety score of 94/100 across the 26 of 60 tracked products that carry an ingredient list. 30.8% of those contain flagged ingredients.

How many Purity products are tracked?

Our database tracks 60 Purity products. 26 include an ingredient list and can be screened against FDA SAFFA and CSPI data; 34 cannot be scored from this snapshot.

How processed is the Purity catalog?

Purity has 26 NOVA-classified products; 42.3% are ultra-processed (Group 4, 11 items) and Group 4 is the largest slice. NOVA describes processing intensity, not whether additives on a label are flagged.

Which shelves dominate the Purity catalog?

In Open Food Facts shelf labels, Purity concentrates in Dairies (13, 46% of this top-five); Desserts (9); Beverages (4); Beverages and beverages preparations (1); Diary (1).

Does Purity use artificial dyes?

Open the individual product pages below to see which Purity items list a synthetic dye on their label. For whether the company has committed to removing dyes, the FDA and CSPI both publish corporate-commitment trackers; we no longer restate those commitments here.

What to do with this Purity profile

Use this roll-up as orientation, then verify the specific package you hold against its ingredient panel and the named official sources.

  • Start with Ice Cream Sandwiches, the displayed product with the most flagged ingredients (4) in this sample. Open the outlier product
  • Carrageenan appears in 7 scored Purity products, review why each source flags it before treating the brand average as uniform. Review flagged ingredient counts
  • Compare Purity's 93.5/100 average and 30.8% flagged share against other brands before treating either figure as a recall or clearance signal. Brand safety rankings
  • Cross-check any additive concern against FDA SAFFA and CSPI Chemical Cuisine rather than relying on this derived index alone. Scoring methodology

A flagged ingredient records a source concern, not a recall, ban, or medical clearance. Always verify the current package label and consult official sources for product-specific decisions.

Citation & disclaimer notes Brand scores aggregate ingredient-level FDA SAFFA + CSPI Chemical Cuisine ratings across Open Food Facts product data. See our methodology. Retrieved and formatted by PlainFoodSafe.

Disclaimer: Informational purposes only; not professional advice. A flagged ingredient is not a recall or a ban. Consult a qualified professional before making decisions based on this data.

Every figure on PlainFoodSafe is rendered directly from OpenFoodFacts and FDA data, no number is typed in by an editor. Brand figures are computed directly from OpenFoodFacts and FDA data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of September 2026.

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