Natural Directions
Open Food Facts brand roll-up for Natural Directions, current as of September 2026. Screening averages and flag shares live in the short-answer band below. This hero only situates the catalog slice.
The short answer
Natural Directions averages 99.9/100 across the 70 of 72 tracked products that carry an ingredient list, and 2.9% of those contain at least one separately flagged ingredient. The figure summarizes Open Food Facts labels cross-referenced with FDA SAFFA and CSPI; it does not establish recall status, allergy suitability, or the composition of products outside this snapshot.
- 99.9/100
- average ingredient-screening score across 70 scored products
- 72
- tracked products in this brand roll-up
- 2.9%
- scored products with at least one flagged ingredient
- 32.4%
- of NOVA-classified products that are ultra-processed (Group 4)
Source snapshot current as of September 2026; open individual products before making a product-specific decision.
Portfolio reading
Use the distribution, then open the outliers
With 72 tracked products, the useful signal is the shape of the portfolio rather than one headline score. The current concern-sorted list begins Natural directions, organic enriched soymilk, original; Natural directions, organic enriched soymilk, vanilla; Organic Sliced Provolone Cheese; 2.9% of records contain at least one flagged ingredient while the overall mean is 99.9/100. Open those outliers first, then compare neighboring formulations. The aggregate does not establish recall status, allergen suitability, or the composition of an item outside this snapshot.
| Signal | Natural Directions | Notes |
|---|---|---|
| Avg safety score | 99.9/100 | Above-average |
| Products tracked | 72 | OpenFoodFacts US index |
| Flagged ingredients | 2.9% | FDA SAFFA + CSPI flag overlap |
What the Data Says About Natural Directions
Natural Directions: 72 products tracked, 70 with an ingredient list, avg safety score 99.9/100, 2.9% of those scored products has at least one flagged ingredient.
Natural Directions's labelled portfolio averages at least 95/100 in this snapshot. Open the individual rows before extending that aggregate to a specific package or formulation. Scoring methodology + dye-pledge context →
Across the 894,137 products we index overall, the average safety score is 92.8/100, and Natural Directions sits 7.1 points above that fleet-wide average. Among the 804 brands with 50+ products (the typical brand in that group flags 18% of its catalog), Natural Directions's 2.9% flagged share is 15.1 points below that cohort median.
Processing mix (NOVA)
Natural Directions processing intensity
Natural Directions's NOVA-classified set is 68 products: 32.4% ultra-processed (Group 4, 22 items) with Group 3 (processed foods) largest at 32. That ultra-processed share sits 45.9 points below the 78.3% median for 1,323 brands with 50+ products. NOVA is processing intensity, not additive safety.
Shelf mix
Where Natural Directions shows up in Open Food Facts
In Open Food Facts shelf labels, Natural Directions concentrates in Plant-based foods and beverages (7, 47% of this top-five); Beverages (4); Condiments (3); Snacks (1).
Average score by leading shelf label
| Shelf | Scored n | Avg | Flagged |
|---|---|---|---|
| Plant-based foods and beverages | 7 | 98.6/100 | 28.6% |
| Beverages | 4 | 100/100 | 0% |
| Condiments | 3 | 100/100 | 0% |
Cohort context
Flagged-ingredient share among large brands
Natural Directions's 2.9% flagged share is measured across 70 scored products. The chart places that rate against the 50 brands with 50+ scored products in this snapshot, the same qualifying cohort used on the rankings page.
Natural Directions flagged share vs large-brand cohort
2.9% of scored products carry at least one flagged ingredient
3% 0th percentile is at or above the flagged share of 0% of the 50 qualifying brands we track
Each bar is a band; taller bars hold more qualifying brands. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Distribution as text
- 0%–10%
- 0 qualifying brands (0%)
- 10%–20%
- 0 qualifying brands (0%)
- 20%–30%
- 0 qualifying brands (0%)
- 30%–40%
- 0 qualifying brands (0%)
- 40%–50%
- 0 qualifying brands (0%)
- 50%–60%
- 0 qualifying brands (0%)
- 60%–70%
- 0 qualifying brands (0%)
- 70%–80%
- 3 qualifying brands (6%)
- 80%–90%
- 25 qualifying brands (50%)
- 90% and above
- 22 qualifying brands (44%)
Source Open Food Facts × FDA SAFFA × CSPI · September 2026
Portfolio shape
How scores cluster inside this brand
The brand average (99.9/100) summarizes 70 scored products. This distribution shows whether that mean sits on a tight cluster or a wide spread, a few low-scoring SKUs can matter even when the headline average looks strong.
Natural Directions product score distribution
Brand average 99.9/100 across 70 scored products
100 1st percentile sits above 1% of the 70 scored products we track
Each bar is a band; taller bars hold more scored products. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Distribution as text
- 90–100
- 2 scored products (3%)
- 100 and above
- 68 scored products (97%)
Source Open Food Facts product labels × FDA SAFFA × CSPI · September 2026
Natural Directions relies most on Carrageenan, an industry staple
Across the 70 Natural Directions products scored here, Carrageenan appears in 2. It is used by 2,390 other brands in this database (6.8% of them), so its presence says more about the category than about this brand. A flag records that a named source raised a concern about an ingredient. It is not a finding that a product is unsafe to eat.
| Flagged ingredient | Natural Directions products | Why it is flagged |
|---|---|---|
| Carrageenan | 2 | Concern recorded by a review body; no ban cited |
Counts are products in this database whose ingredient list names the flagged ingredient. Flags come from FDA enforcement actions, CSPI Chemical Cuisine ratings and US state ingredient laws; see the methodology for how each source is applied.
Visible product sample
Label complexity does not determine the screening result
Each point is one of the 50 concern-sorted Natural Directions records shown below. Horizontal position is the number of resolved ingredients on that product's stored label; vertical position is its source-derived screening score. The dashed medians (4 ingredients and 100/100) divide this displayed sample only. A longer label is not automatically worse: open a specific product to inspect its flagged rows and source coverage.
- Shown records
- 50
- Median label
- 4 ingredients
- Median score
- 100/100
The outlined point is Natural directions, organic enriched soymilk, original, the displayed record with the most flagged ingredients (1). Bubble size represents flagged ingredient count plus one, so zero-flagged products remain visible. The score is derived from FDA SAFFA and CSPI fields; this chart does not establish recall status, dietary suitability, or a health outcome.
Read the plotted values
- Natural directions, organic enriched soymilk, original: 15 resolved ingredients, 95/100, 1 flagged.
- Natural directions, organic enriched soymilk, vanilla: 15 resolved ingredients, 95/100, 1 flagged.
- Organic Sliced Provolone Cheese: 4 resolved ingredients, 100/100, 0 flagged.
- Natural directions, oats & flax, organic instant oatmeal: 4 resolved ingredients, 100/100, 0 flagged.
- Natural directions, organic naturally flavored instant oatmeal, maple spice: 6 resolved ingredients, 100/100, 0 flagged.
- Organic Maple Syrup: 1 resolved ingredient, 100/100, 0 flagged.
- Organic Long Grain White Rice: 1 resolved ingredient, 100/100, 0 flagged.
- Organic Pinto Beans: 1 resolved ingredient, 100/100, 0 flagged.
- Organic Lentils: 1 resolved ingredient, 100/100, 0 flagged.
- Sparkling Mineral Water: 3 resolved ingredients, 100/100, 0 flagged.
- Organic Crunchy Peanut Butter: 5 resolved ingredients, 100/100, 0 flagged.
- Creamy Almond Butter: 1 resolved ingredient, 100/100, 0 flagged.
- Cooking Spray: 4 resolved ingredients, 100/100, 0 flagged.
- Jellied Cranberry Sauce: 4 resolved ingredients, 100/100, 0 flagged.
- Whole Berry Cranberry Sauce: 3 resolved ingredients, 100/100, 0 flagged.
- Organic Mango Salsa: 17 resolved ingredients, 100/100, 0 flagged.
- Organic Corn & Bean Salsa: 15 resolved ingredients, 100/100, 0 flagged.
- Organic Crushed Tomatoes With Basil: 8 resolved ingredients, 100/100, 0 flagged.
- Organic Diced Tomatoes In Juice: 7 resolved ingredients, 100/100, 0 flagged.
- Organic Yellow Classic Mustard: Smooth & Mellow: 6 resolved ingredients, 100/100, 0 flagged.
- Spicy Brown: 5 resolved ingredients, 100/100, 0 flagged.
- Organic Dijon Sharp, Flavorful & Velvety Smooth Mustard: 6 resolved ingredients, 100/100, 0 flagged.
- Organic Ketchup: 7 resolved ingredients, 100/100, 0 flagged.
- Organic sparkling italian soda: 5 resolved ingredients, 100/100, 0 flagged.
- Natural directions, sparkling italian soda, blood orange: 7 resolved ingredients, 100/100, 0 flagged.
- Organic sparkling italian soda: 7 resolved ingredients, 100/100, 0 flagged.
- Natural directions, sparkling italian soda, orange & prickly pear: 9 resolved ingredients, 100/100, 0 flagged.
- Organic 1 Minute Quick Oats: 1 resolved ingredient, 100/100, 0 flagged.
- Organic Vegetable Broth: 12 resolved ingredients, 100/100, 0 flagged.
- Yellow Popcorn: 1 resolved ingredient, 100/100, 0 flagged.
- Organic Coconut Milk: 3 resolved ingredients, 100/100, 0 flagged.
- Organic Light Coconut Milk: 3 resolved ingredients, 100/100, 0 flagged.
- Organic String Cheese: 4 resolved ingredients, 100/100, 0 flagged.
- Organic Shredded Mozzarella Cheese: 6 resolved ingredients, 100/100, 0 flagged.
- Organic Sliced Provolone Cheese: 4 resolved ingredients, 100/100, 0 flagged.
- Organic Sliced Muenster Cheese: 4 resolved ingredients, 100/100, 0 flagged.
- Organic Brown Jasmine Rice: 1 resolved ingredient, 100/100, 0 flagged.
- Wild Caught Albacore Tuna: 2 resolved ingredients, 100/100, 0 flagged.
- Chai Black Tea: 7 resolved ingredients, 100/100, 0 flagged.
- Organic Chamomile Herbal Tea: 1 resolved ingredient, 100/100, 0 flagged.
- Organic Green Tea: 1 resolved ingredient, 100/100, 0 flagged.
- Natural directions, organic popcorn, natural butter: 4 resolved ingredients, 100/100, 0 flagged.
- Organic Popcorn: 1 resolved ingredient, 100/100, 0 flagged.
- Organic Refried Black Beans: 4 resolved ingredients, 100/100, 0 flagged.
- Organic Sweet Relish: 10 resolved ingredients, 100/100, 0 flagged.
- Organic Baby Dill Pickles: 9 resolved ingredients, 100/100, 0 flagged.
- Organic Kosher Dill Pickles: 9 resolved ingredients, 100/100, 0 flagged.
- Salted Butter: 2 resolved ingredients, 100/100, 0 flagged.
- Natural directions, blackberry preserves, blackberry: 5 resolved ingredients, 100/100, 0 flagged.
- Natural directions, raspberry preserves, raspberry: 5 resolved ingredients, 100/100, 0 flagged.
Products by Natural Directions
Showing 50 display-quality records, sorted by concern level (most flagged first); 22 tracked records with unusable upstream names remain in the aggregate but are not shown.
Nationwide brands with similar catalog profiles
Two PlainFoodSafe-derived peer sets for Natural Directions: closest on tracked product count (72 here) and closest on average ingredient screening score (99.9/100 here). Rows stay link-disjoint so each axis is a distinct neighborhood, not a largest-catalog strip.
Similar product count
Nearest other brands by Open Food Facts product count (floored at ≥50).
Similar average screening score
Nearest other brands by average ingredient screening score (floored at ≥50 scored products), distinct from the count row.
Counts and averages from Open Food Facts labels screened against FDA SAFFA and CSPI Chemical Cuisine; neither axis is a health outcome.
Frequently Asked Questions
Is Natural Directions food safe? ▼
Natural Directions has an average safety score of 100/100 across the 70 of 72 tracked products that carry an ingredient list. 2.9% of those contain flagged ingredients.
How many Natural Directions products are tracked? ▼
Our database tracks 72 Natural Directions products. 70 include an ingredient list and can be screened against FDA SAFFA and CSPI data; 2 cannot be scored from this snapshot.
How processed is the Natural Directions catalog? ▼
Natural Directions has 68 NOVA-classified products; 32.4% are ultra-processed (Group 4, 22 items) and Group 3 is the largest slice. NOVA describes processing intensity, not whether additives on a label are flagged.
Which shelves dominate the Natural Directions catalog? ▼
In Open Food Facts shelf labels, Natural Directions concentrates in Plant-based foods and beverages (7, 47% of this top-five); Beverages (4); Condiments (3); Snacks (1).
Does Natural Directions use artificial dyes? ▼
Open the individual product pages below to see which Natural Directions items list a synthetic dye on their label. For whether the company has committed to removing dyes, the FDA and CSPI both publish corporate-commitment trackers; we no longer restate those commitments here.
What to do with this Natural Directions profile
Use this roll-up as orientation, then verify the specific package you hold against its ingredient panel and the named official sources.
- Start with Natural directions, organic enriched soymilk, original, the displayed product with the most flagged ingredients (1) in this sample. Open the outlier product
- Carrageenan appears in 2 scored Natural Directions products, review why each source flags it before treating the brand average as uniform. Review flagged ingredient counts
- Compare Natural Directions's 99.9/100 average and 2.9% flagged share against other brands before treating either figure as a recall or clearance signal. Brand safety rankings
- Cross-check any additive concern against FDA SAFFA and CSPI Chemical Cuisine rather than relying on this derived index alone. Scoring methodology
A flagged ingredient records a source concern, not a recall, ban, or medical clearance. Always verify the current package label and consult official sources for product-specific decisions.
Citation & disclaimer notes
Brand scores aggregate ingredient-level FDA SAFFA + CSPI Chemical Cuisine ratings across Open Food Facts product data. See our methodology. Retrieved and formatted by PlainFoodSafe.Disclaimer: Informational purposes only; not professional advice. A flagged ingredient is not a recall or a ban. Consult a qualified professional before making decisions based on this data.
Every figure on PlainFoodSafe is rendered directly from OpenFoodFacts and FDA data, no number is typed in by an editor. Brand figures are computed directly from OpenFoodFacts and FDA data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of September 2026.
