Genuine
by Muscle Milk
Open Food Facts label for barcode 99669454 · Muscle Milk · Protein-drink. Screening numbers and flags live in the verdict band below. This hero only situates the source record.
The verdict
Genuine by Muscle Milk scores 65/100 in PlainFoodSafe's ingredient screening. We compared its 24 labeled ingredients with FDA SAFFA regulatory records and CSPI Chemical Cuisine ratings; 3 ingredients are flagged for caution. The 24-component label is layered, beginning with Water, Milk Protein Isolate, Calcium Caseinate. Start with any flagged rows, then check the nutrition grade and serving size instead of treating one roll-up score as the whole decision. This is not a recall, allergy, medical, or dietary-safety determination.
- 65/100
- Concern safety score
- 3
- Few flagged · of 24 analyzed
- Group 4
- Ultra-processed
- 99669454
- Barcode (UPC/EAN)
Computed directly from OpenFoodFacts ingredient data cross-referenced with FDA SAFFA and CSPI Chemical Cuisine ratings. See our methodology for the scoring formula.
Composite profile score
One verdict from three independent sources
47/100
Grade D
Ingredient Safety
65/100
FDA/CSPI flagged-ingredient screening
Processing Level
NOVA 4
Ultra-processed foods
Nutrition Grade
N/A
Nutri-Score front-of-pack nutrition grade
Weighted 50% ingredient safety / 25% processing level / 25% nutrition grade. A dimension with no data for this product (common: source coverage is partial) is dropped and its weight redistributes across the remaining dimensions, so missing data never silently lowers the score. See the full benchmark table.
99669454 · Open Food Facts · July 2026
Genuine label screening desk
8 of 24 parsed ingredients carry FDA SAFFA or CSPI coverage (lead: Acesulfame Potassium). Source sheet 99669454 · Open Food Facts · July 2026. The screening score and flag counts are in the verdict band above. This desk is the provenance stamp, not a second scorecard. Methodology · Read with nearest score peer: Iced Tea · Nearest score peer is Iced Tea at the same screening score.
Screening model notes
How Nutri-Score, NOVA, and list length read this record
This label lands in the third of four positions on the published scale. What separates that position from its neighbours is arithmetic rather than judgement: identical inputs run through the documented weighting always arrive at the same place. Anyone who works the calculation through by hand, using the methodology write-up together with the itemised ratings further down, will reproduce this number exactly — which is the reason for publishing a computed figure instead of an opinion.
No Nutri-Score grade is present for this record in the OpenFoodFacts snapshot this page is built from. The nutritional dimension is absent rather than assessed and withheld: the grade depends on a complete declared nutrition panel, and community-contributed records vary in how much of that panel they carry. Nothing about the missing grade implies anything either way about the panel itself. The screen below covers additive ratings only and does not depend on the nutrition figures.
This label parsed into a long component list. Where many entries are screened at once, the composite tends to reflect the overall mix of registry ratings returned rather than the rating of any one entry. Longer declarations also carry more sub-listed and compound entries, where a parenthetical group is resolved into its parts, so the parsed count can exceed what a reader counts on the packaging.
Cross-brand screening score neighbourhood
How It Compares to Its Category
Among the 49 products we've scored in the Protein-drink category, the average safety score is 82.1/100. Genuine scores 17.1 points below that category average (65/100 vs. 82.1/100), so it is a comparatively weaker pick for shoppers screening within that category specifically, rather than against the product catalog as a whole.
Ingredient-list length vs other Protein-drink products
Genuine lists 24 ingredients on its label
24 72nd percentile a longer ingredient list than 72% of the 43 products we track
Each bar is a band; taller bars hold more products. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Distribution as text
- 6–8
- 2 products (5%)
- 8–10
- 7 products (16%)
- 10–12
- 1 products (2%)
- 12–14
- 3 products (7%)
- 14–16
- 6 products (14%)
- 16–18
- 7 products (16%)
- 18–20
- 4 products (9%)
- 20–22
- 1 products (2%)
- 24–26
- 2 products (5%)
- 26–28
- 1 products (2%)
- 38–40
- 1 products (2%)
- 40 and above
- 8 products (19%)
Source Open Food Facts, product label ingredient lists · July 2026
Ingredient-list length is a descriptive property of the label, not a safety rating. A longer list is not automatically worse and a shorter one is not automatically better; the count is shown so the label can be placed against a comparable population. The comparison here runs against the 43 Protein-drink products we publish with a parsed label, not against the whole catalogue, because list length varies far more between categories than within one.
Ingredient Safety Analysis
How the 65/100 score is built
Screening starts at 100 and subtracts severity-weighted FDA SAFFA / CSPI flags (3 flagged of 24 labeled). The floor is 0 when deductions exceed 100.
Full Ingredient List
WATER, MILK PROTEIN ISOLATE, CALCIUM CASEINATE, CONTAINS LESS THAN 2% OF SODIUM CASENATE, SOLUBLE CORN FIBER, HIGH OLEIC SUNFLOWER OIL, NATURAL AND ARTIFICIAL FLAVOR, CELLULOSE GEL, TRIPOTASSIUM PHOSPHATE, MIXED TRIGLYCERIDES, SUNFLOWER LECITHIN, POTASSIUM CHLORIDE, POTASSIUM PHOSPHATE, SODIUM POLYPHOSPHATES, CELLULOSE GUM, CARRAGEENAN, SALT, SUCRALOSE, ACESULFAME POTASSIUM, ASCORBIC ACID (PRESERVES FRESHNESS), SODIUM CITRATE, VITAMIN A PALMITATE, VITAMIN D3
Other products containing Sodium Casenate
Sodium Casenate is the least common ingredient on this label, appearing in 9 products across the catalog. See its safety profile.
Categories
More from Muscle Milk
Mid-score cross-brand comparables for Genuine
Neighbours outside Muscle Milk near Genuine's mid-band score (65/100). The 5 same-brand links above stay within Muscle Milk; these peers cross brands.
Same mid-band screening score
Nearest cross-brand products by screening score (3 flagged of 24 on 99669454).
Long-label peers (21+ ingredients)
Nearest cross-brand labels by linked ingredient count (24 on 99669454).
Follow the flagged-label evidence
Follow the flagged-label evidence
Acesulfame Potassium is the first flagged ingredient selected from Genuine's parsed label. Start with that ingredient’s source context, then compare the rest of this 24-ingredient record.
- Inspect the FDA SAFFA and CSPI context attached to Acesulfame Potassium. Open Acesulfame Potassium
- Compare Genuine's 3 flagged ingredients with a product from the same score neighbourhood. Compare labels
- Check how caution flags contribute to the derived screening score before drawing a dietary conclusion. Read the method
This page describes published ingredient-list and source coverage. It is not dietary or medical advice.
Barcode 99669454: product data from Open Food Facts (July 2026). Screening from FDA SAFFA and CSPI Chemical Cuisine where attached. Figures are computed from those sources, not editor-typed. Methodology. Reference only, not dietary or medical advice.